{"title":"New Arrivals","description":"\u003ch2\u003eFresh Drops. Bold Flavours. Just Landed at THE RUB HUB.\u003c\/h2\u003e\u003cp\u003eIf you live for the thrill of cracking open something new, you're in the right place. Our New Arrivals collection is where the freshest BBQ rubs, seasonings, sauces, and condiments land first — sourced from the world's most exciting pitmasters, artisan producers, and flavour obsessives. Whether you're a weekend warrior at the kettle or a competition-level smoker, this is your first look at what's hot (and what's smoky) right now.\u003c\/p\u003e\u003ch2\u003eWhy Shop New Arrivals?\u003c\/h2\u003e\u003cp\u003eAt THE RUB HUB, we're constantly hunting down the next great rub, the boldest sauce, and the most unique seasoning blends from Australia and around the globe. Our New Arrivals section is updated regularly so you're always the first to get your hands on limited releases, exciting new brands, and must-try flavour combinations before they sell out.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFirst access\u003c\/strong\u003e to new products before they hit the wider range\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCurated selection\u003c\/strong\u003e — every product is hand-picked by our team of BBQ obsessives\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstantly refreshed\u003c\/strong\u003e — new drops added regularly, so check back often\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShips Australia-wide\u003c\/strong\u003e — get your new favourites delivered straight to your door\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhat's Just Landed\u003c\/h2\u003e\u003cp\u003eOur latest arrivals include an incredible lineup of new products across rubs, seasonings, sauces, and more. From the legendary \u003cstrong\u003eMeat Church\u003c\/strong\u003e range — including Holy Cow, Holy Voodoo, Honey Hog, Texas Sugar, The Gospel, and more — to the crispy, crunchy \u003cstrong\u003eFALKSALT Sea Salt Flakes\u003c\/strong\u003e, there's something to excite every palate. We've also just added the fiery \u003cstrong\u003eTAJIN Chilli Lime Seasoning\u003c\/strong\u003e, the bold \u003cstrong\u003eBUTCHERS AXE BBQ Mustard Sauce\u003c\/strong\u003e, the full \u003cstrong\u003eSTEF THE MAORI\u003c\/strong\u003e range, and the crowd-pleasing \u003cstrong\u003eJOHN HENRYS Pitmaster Bundle\u003c\/strong\u003e.\u003c\/p\u003e\u003ch2\u003eAbout THE RUB HUB\u003c\/h2\u003e\u003cp\u003eTHE RUB HUB is Australia's home of premium BBQ rubs, seasonings, sauces, and condiments. We stock an ever-growing range of products from the best local and international producers — all chosen because they genuinely make your food taste better. From backyard BBQs to competition pits, we've got the flavour to take your cook to the next level.\u003c\/p\u003e\u003cp\u003eExplore our New Arrivals, add your favourites to cart, and be the first on your street to fire up something extraordinary.\u003c\/p\u003e","products":[{"product_id":"tajin-chilli-lime-seasoning","title":"TAJIN: Chilli Lime Seasoning","description":"\u003ch2\u003eTajín Chilli Lime Seasoning – Tangy Citrus Fire with a Mexican Soul\u003c\/h2\u003e\n\u003cp\u003eSay hola to the ultimate flavour flex. Our Tajín-style chilli lime seasoning delivers a bold hit of zesty lime, mild chilli warmth and sea salt sparkle that instantly lifts everything it touches. 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We won’t tell.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSEO flavour hit:\u003c\/strong\u003e If you’re hunting Honey Bacon rub, bacon seasoning, sweet BBQ rub, popcorn seasoning and BBQ rub Australia, this one belongs in your Rub Hub arsenal — perfect for low and slow, hot-and-fast grilling, and weeknight cooks.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eRub Hub tip:\u003c\/em\u003e Pair it with a sticky glaze or a punchy chilli oil for the kind of finish that makes guests ‘just check on the meat’ every 90 seconds.\u003c\/p\u003e","brand":"MEAT CHURCH","offers":[{"title":"13 oz Shaker","offer_id":43909771362346,"sku":"MEAT_CHURCH_HONEY_BACON_BBQ_RUB","price":28.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/Honey_Bacon_24x24_crop_center_0c7d5994-3d0c-4d09-a37b-a15e36978390.jpg?v=1766143474"},{"product_id":"meat-church-chicken-fried-steak-breading","title":"MEAT CHURCH: Chicken Fried Steak Breading – Southern-Style Crunch for Chicken, Steak \u0026 Pork (283g)","description":"\u003ch2\u003eGolden, crispy Southern comfort in every bite.\u003cbr data-end=\"443\" data-start=\"440\"\u003eThis classic Chicken Fried Steak Breading delivers pub-worthy crunch, bold savoury flavour, and unbeatable fry-up results at home.\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMeat Church Chicken Fried Steak Breading\u003c\/strong\u003e is a true Texas-style coating mix built to deliver that classic Southern crunch — golden on the outside, juicy on the inside. Originally made for chicken fried steak, but it absolutely shines on fried chicken, schnitzels, pork cutlets and even veg.\u003c\/p\u003e\n\u003ch2\u003eWhy It Slaps\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSouthern-style savoury flavour\u003c\/strong\u003e with a proper comfort-food finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrunchy, golden crust\u003c\/strong\u003e that looks and tastes like the real deal\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreat adhesion\u003c\/strong\u003e — no patchy, sad coating when it hits the pan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile\u003c\/strong\u003e across beef, chicken, pork and vegetables\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks your way\u003c\/strong\u003e — deep fry, shallow fry, or air fry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use It\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003ePat your protein dry and lightly season with salt and pepper.\u003c\/li\u003e\n\u003cli\u003e(Optional but recommended) Dust with plain flour first for extra grab.\u003c\/li\u003e\n\u003cli\u003eDip into egg wash or buttermilk.\u003c\/li\u003e\n\u003cli\u003eCoat generously in the Chicken Fried Steak Breading.\u003c\/li\u003e\n\u003cli\u003eFry until golden brown and cooked through. Rest briefly, then get stuck in.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003ePerfect For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eChicken Fried Steak\u003c\/li\u003e\n\u003cli\u003eSouthern Fried Chicken\u003c\/li\u003e\n\u003cli\u003eSchnitzels \u0026amp; Pork Cutlets\u003c\/li\u003e\n\u003cli\u003eFried Mushrooms \u0026amp; Veg\u003c\/li\u003e\n\u003cli\u003eComfort-food nights that don’t mess around\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tip\u003c\/h2\u003e\n\u003cp\u003eDouble dredge for extra crunch (breading → egg wash → breading), then let it rest for 5 minutes before frying. Finish with gravy or hot honey and you’ve got instant main-character energy.\u003c\/p\u003e\n\u003ch3\u003eFlavour Profile\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrimary:\u003c\/strong\u003e Savoury Southern seasoning\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSecondary:\u003c\/strong\u003e Light garlic notes, balanced spice\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Crispy, golden, comfort-food rich\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHeat Rating\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e🌶️ Heat: 0 \/ 10\u003c\/strong\u003e — all flavour, no fire.\u003c\/p\u003e\n\u003cp data-end=\"3805\" data-start=\"3505\"\u003e\u003cstrong data-end=\"3521\" data-start=\"3505\"\u003eIngredients:\u003c\/strong\u003e Bleached Wheat Flour (Wheat Flour, Malted Barley Flour, Niacin, Iron, Thiamine Mononitrate, Riboflavin), Corn Flour, Salt, Torula Yeast, Spices, Cornstarch, Dehydrated Garlic.\u003c\/p\u003e\n\u003cp data-end=\"3805\" data-start=\"3505\"\u003e\u003cstrong data-end=\"3751\" data-start=\"3738\"\u003eAllergen:\u003c\/strong\u003e Contains Wheat. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan data-testid=\"webpage-citation-pill\" class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"MEAT CHURCH","offers":[{"title":"Default Title","offer_id":43909771558954,"sku":"MEAT_CHURCH_CHICKEN_FRIED_STEAK_BREADING","price":12.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/Meat_Church_Chicken_Fry_Breading_RUB_HUB.png?v=1767709037"},{"product_id":"meat-church-holy-voodoo-seasoning","title":"Meat Church Holy Voodoo – Cajun-Inspired BBQ Seasoning (13oz)","description":"\u003cp\u003e\u003cstrong\u003eMeat Church Holy Voodoo – Cajun-Inspired BBQ Seasoning (13oz)\u003c\/strong\u003e is the kind of flavour that makes your smoker feel personally appreciated. 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Run it on ribs for a savoury kick, then finish with a light glaze if you want sweet heat balance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSEO flavour hit:\u003c\/strong\u003e If you’re hunting Holy Voodoo seasoning, Cajun BBQ seasoning, savory BBQ rub, jalapeño seasoning and BBQ rub Australia, this one belongs in your Rub Hub arsenal — perfect for low and slow, hot-and-fast grilling, and weeknight cooks.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eRub Hub tip:\u003c\/em\u003e Pair it with a sticky glaze or a punchy chilli oil for the kind of finish that makes guests ‘just check on the meat’ every 90 seconds.\u003c\/p\u003e","brand":"MEAT CHURCH","offers":[{"title":"13 oz Shaker","offer_id":43909771952170,"sku":"MEAT_CHURCH_HOLY_VOODOO_SEASONING","price":28.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/Voodoo_24x24_crop_center_ae603d9c-3c77-434a-b073-62ab87f06378.jpg?v=1766143479"},{"product_id":"meat-church-holy-cow-bbq-rub","title":"Meat Church Holy Cow – Texas-Style Beef BBQ Rub (283g))","description":"\u003cp\u003e\u003cstrong\u003eMeat Church Holy Cow – Texas-Style Beef BBQ Rub (12oz)\u003c\/strong\u003e is the kind of flavour that makes your smoker feel personally appreciated. 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