{"title":"Middle Kingdom","description":"\u003cp\u003e\u003cstrong\u003eMiddle Kingdom is built by the award-winning Firehouse Barbecue competition team\u003c\/strong\u003e — a shaker for every protein on the grill, each one mixed and packed here in Australia to do a single job properly.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"\/en-nz\/products\/middle-kingdom-beef-berserker-steak-brisket-seasoning-170g\"\u003eBeef Berserker\u003c\/a\u003e's Texas-style bark, \u003ca href=\"\/en-nz\/products\/middle-kingdom-beef-baron-beef-all-purpose-seasoning-165g\"\u003eBeef Baron\u003c\/a\u003e's black pepper and coffee depth, \u003ca href=\"\/en-nz\/products\/middle-kingdom-lamb-lord-lamb-all-purpose-seasoning-135g\"\u003eLamb Lord\u003c\/a\u003e's punchy herbs, \u003ca href=\"\/en-nz\/products\/middle-kingdom-pork-priest-pork-all-purpose-seasoning-170g\"\u003ePork Priest\u003c\/a\u003e's sweet-savoury warmth, \u003ca href=\"\/en-nz\/products\/middle-kingdom-chicken-chieftain-chicken-all-purpose-seasoning-160g\"\u003eChicken Chieftain\u003c\/a\u003e's balanced all-rounder and \u003ca href=\"\/en-nz\/products\/middle-kingdom-ap-warlord-all-purpose-seasoning\"\u003eAP Warlord\u003c\/a\u003e's garlic-butter finish — or grab the \u003ca href=\"\/en-nz\/products\/middle-kingdom-the-full-kingdom-bundle-6-bbq-seasonings-beef-lamb-pork-chicken\"\u003eFull Kingdom Bundle\u003c\/a\u003e, the whole range in one box, and save 10%.\u003c\/p\u003e","products":[{"product_id":"middle-kingdom-beef-baron-beef-all-purpose-seasoning-165g","title":"MIDDLE KINGDOM: Beef Baron – 165g","description":"\u003cdiv style=\"border:1px solid #ccc;border-radius:8px;padding:14px 16px;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eAt a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eHeat:\u003c\/strong\u003e None — bold, savoury, coffee and pepper\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 165g shaker\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Made in Australia\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Contains MSG (621); gluten friendly — always check the physical label\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eBest on:\u003c\/strong\u003e Brisket, steak, beef ribs, burgers\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eBig beef flavour with a coffee backbone\u003c\/h2\u003e\n\u003cp\u003eBeef Baron is built to make beef taste more like beef — a bold, savoury all-rounder with black pepper up front and a dark, roasted coffee note running underneath. From the award-winning Firehouse Barbecue competition team, it's the everyday jar for brisket, steak, burgers and anything that wants deep, meaty savour.\u003c\/p\u003e\n\n\u003ch2\u003eThe flavour\u003c\/h2\u003e\n\u003cp\u003eCracked black pepper leads, then a rich, roasted coffee note and a wave of savoury umami fill the middle, with just enough sugar to round the edges. It finishes long and meaty rather than sweet — the coffee reads as depth and darkness, never as a cup of coffee.\u003c\/p\u003e\n\n\u003ch2\u003eHow to cook with it\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCoat a brisket or beef ribs and cook low and slow — the rub darkens as it sets, building a deep, savoury crust.\u003c\/li\u003e\n\u003cli\u003eSeason steaks generously and sear hard for a peppery, coffee-dark bark on the outside.\u003c\/li\u003e\n\u003cli\u003eWork it through beef mince before shaping burger patties for seasoning all the way through.\u003c\/li\u003e\n\u003cli\u003eRogue move: dust it over roast mushrooms or a tray of roast potatoes for a savoury, umami hit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eIn the shaker\u003c\/h2\u003e\n\u003cp\u003eA medium grind flecked dark with pepper and roasted coffee. It spreads into an even, clinging coat and deepens in colour through the cook — that darkening is the rub working, not burning.\u003c\/p\u003e\n\n\u003ch2\u003eIngredients \u0026amp; Dietary\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Salt, Pepper, Spices, Sugar, Coffee, Flavour Enhancer (621).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Contains added MSG (Flavour Enhancer 621). Made on the same equipment as products that contain soy, sesame, gluten, peanuts and tree nuts — always check the physical label.\u003c\/p\u003e\n\n\u003ch2\u003eThe Rub Smuggler's Verdict\u003c\/h2\u003e\n\u003cdiv style=\"margin-top:10px;overflow:hidden;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/483_hungry-tomahawk-steak.png?width=440\" alt=\"Darryl Rubb, The Rub Smuggler\" width=\"220\" height=\"220\" loading=\"lazy\" style=\"width:220px;height:220px;float:right;margin:0;\"\u003e\n\u003cp style=\"margin:0;\"\u003eNow here's a rub with coffee stowed in the hold — bold, dark and savoury, the sort that makes a brisket sing. Cook it low and slow, then paint on \u003ca href=\"\/en-nz\/products\/four-saucemen-the-bbq-sauce-500ml\"\u003eFour Saucemen The BBQ Sauce\u003c\/a\u003e and stand a sharp \u003ca href=\"\/en-nz\/products\/butchers-axe-bbq-mustard-sauce-500ml\"\u003eButcher's Axe BBQ Mustard Sauce\u003c\/a\u003e alongside for cut-through. Don't fret when the rub darkens on the coals — that's the coffee doing its work. Rest the beef before you carve.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px dashed #E8340A;border-radius:8px;padding:14px 16px;margin:24px 0 18px;clear:both;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003e🏴‍☠️ Darryl's Secret: Reverse-Seared Rump Cap\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003e\u003cem\u003eLow and slow first, then a hard getaway sear.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eYou'll need:\u003c\/strong\u003e 1.2kg rump cap (picanha); 2 tbsp Beef Baron; 1 tbsp oil.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 4px;\"\u003e\u003cstrong\u003eDo this:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col style=\"margin:0 0 4px 20px;\"\u003e\n\u003cli\u003eScore the fat cap lightly and season all over with Beef Baron. Rest uncovered in the fridge for a few hours.\u003c\/li\u003e\n\u003cli\u003eCook indirect at 120°C until the centre hits 50°C, about 1 hour.\u003c\/li\u003e\n\u003cli\u003eSear over very hot coals or in a smoking pan for 1–2 minutes per side, fat side first.\u003c\/li\u003e\n\u003cli\u003eRest 10 minutes, then slice thinly against the grain.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin:8px 0 0;\"\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e The low start cooks it evenly edge to edge; the sear builds the coffee-dark crust.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"clear:both;margin-top:32px;\"\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDoes Beef Baron contain MSG?\u003c\/strong\u003e\u003cbr\u003eYes — it contains added MSG as Flavour Enhancer 621, which lifts the savoury, meaty depth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill the coffee make it taste bitter?\u003c\/strong\u003e\u003cbr\u003eNo — the coffee reads as dark, roasted depth rather than a coffee flavour. It makes the beef taste richer.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it only for beef?\u003c\/strong\u003e\u003cbr\u003eBeef is its strong suit, but it's a savoury all-purpose seasoning that also works on mushrooms, potatoes and other big, earthy flavours.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it gluten free?\u003c\/strong\u003e\u003cbr\u003eThere's no gluten ingredient in the blend, but it's made on shared equipment, so we list it as gluten friendly — always check the physical label.\u003c\/p\u003e\n\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\"@context\":\"https:\/\/schema.org\/\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Does Beef Baron contain MSG?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — it contains added MSG as Flavour Enhancer 621, which lifts the savoury, meaty depth.\"}},{\"@type\":\"Question\",\"name\":\"Will the coffee make it taste bitter?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No — the coffee reads as dark, roasted depth rather than a coffee flavour. It makes the beef taste richer.\"}},{\"@type\":\"Question\",\"name\":\"Is it only for beef?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Beef is its strong suit, but it is a savoury all-purpose seasoning that also works on mushrooms, potatoes and other big, earthy flavours.\"}},{\"@type\":\"Question\",\"name\":\"Is it gluten free?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"There is no gluten ingredient in the blend, but it is made on shared equipment, so we list it as gluten friendly. Always check the physical label.\"}}]}\n\u003c\/script\u003e","brand":"MIDDLE KINGDOM","offers":[{"title":"Default Title","offer_id":44513960460330,"sku":"MK-BEEFBARON-165","price":16.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/middle-kingdom-beef-baron-beef-seasoning-165g-front.png?v=1783858523"},{"product_id":"middle-kingdom-lamb-lord-lamb-all-purpose-seasoning-135g","title":"MIDDLE KINGDOM: Lamb Lord – 135g","description":"\u003cdiv style=\"border:1px solid #ccc;border-radius:8px;padding:14px 16px;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eAt a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eHeat:\u003c\/strong\u003e Low — punchy herbs and spice, no chilli burn\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 135g shaker\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Made in Australia\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e No added MSG; gluten friendly — always check the physical label\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eBest on:\u003c\/strong\u003e Lamb chops, lamb shoulder, roast lamb, lamb ribs\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eThe rub that was born for lamb\u003c\/h2\u003e\n\u003cp\u003eLamb Lord is a punchy, herb-forward blend built to stand up to the big, rich flavour of lamb. From the award-winning Firehouse Barbecue competition team, it's bold in the jar and beautifully balanced on the fire — equally at home on a quick feed of chops or a long, slow shoulder.\u003c\/p\u003e\n\n\u003ch2\u003eThe flavour\u003c\/h2\u003e\n\u003cp\u003eSavoury herbs and warm spice lead, punchy and concentrated straight from the shaker, with a touch of sugar to round it out. Over heat that intensity mellows and blooms, settling into a fragrant, savoury coat that flatters lamb without overpowering it.\u003c\/p\u003e\n\n\u003ch2\u003eHow to cook with it\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSeason lamb chops or cutlets generously and grill hot and fast for a herby, savoury crust.\u003c\/li\u003e\n\u003cli\u003eRub it hard into a lamb shoulder and cook low and slow until it pulls apart.\u003c\/li\u003e\n\u003cli\u003eDust a lamb roast or rack before it goes in — it holds up through a longer cook.\u003c\/li\u003e\n\u003cli\u003eRogue move: it's punchy enough to lift grilled haloumi, eggplant or a tray of roast veg.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eIn the shaker\u003c\/h2\u003e\n\u003cp\u003eA medium grind flecked green and brown with herbs and spice. Straight from the jar it smells intense — that's by design; it's built to settle and balance once it meets heat and fat.\u003c\/p\u003e\n\n\u003ch2\u003eIngredients \u0026amp; Dietary\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Spices, Salt, Sugar.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e No added MSG. Made on the same equipment as products that contain soy, sesame, gluten, peanuts and tree nuts — always check the physical label.\u003c\/p\u003e\n\n\u003ch2\u003eThe Rub Smuggler's Verdict\u003c\/h2\u003e\n\u003cdiv style=\"margin-top:10px;overflow:hidden;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/smuggler-side-eye.png?v=1782795129\u0026amp;width=440\" alt=\"Darryl Rubb, The Rub Smuggler\" width=\"220\" height=\"220\" loading=\"lazy\" style=\"width:220px;height:220px;float:right;margin:0;\"\u003e\n\u003cp style=\"margin:0;\"\u003eAye, give this one the side-eye if you like — straight from the jar it's punchy enough to make you blink. Trust the fire, though: it settles into something worthy of the best lamb you'll cook. Glaze chops with \u003ca href=\"\/en-nz\/products\/boomas-bbq-boomtang-bbq-sauce\"\u003eBooma's Boomtang BBQ Sauce\u003c\/a\u003e, then add a bright hit of \u003ca href=\"\/en-nz\/products\/fancy-hanks-cayenne-watermelon-hot-sauce\"\u003eFancy Hanks Cayenne \u0026amp; Watermelon Hot Sauce\u003c\/a\u003e at the end. Season early and let the lamb rest before you serve.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px dashed #E8340A;border-radius:8px;padding:14px 16px;margin:24px 0 18px;clear:both;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003e🏴‍☠️ Darryl's Secret: Pull-Apart Lamb Shoulder\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003e\u003cem\u003eSix hours of patience, one fork of glory.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eYou'll need:\u003c\/strong\u003e 2kg bone-in lamb shoulder; 3 tbsp Lamb Lord; 1 tbsp olive oil; 1 cup chicken stock.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 4px;\"\u003e\u003cstrong\u003eDo this:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col style=\"margin:0 0 4px 20px;\"\u003e\n\u003cli\u003eRub the lamb with oil and season heavily with Lamb Lord.\u003c\/li\u003e\n\u003cli\u003eSmoke or roast at 140°C for 3 hours until a deep crust forms.\u003c\/li\u003e\n\u003cli\u003eMove to a tray with the stock, cover tightly with foil and cook another 2–3 hours until it reaches about 93°C and pulls apart.\u003c\/li\u003e\n\u003cli\u003eRest 20 minutes, then shred and toss through the pan juices.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin:8px 0 0;\"\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e Covering with stock halfway keeps the shoulder moist through the long cook.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"clear:both;margin-top:32px;\"\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWhy does it taste so strong from the jar?\u003c\/strong\u003e\u003cbr\u003eThat punch is intentional — Lamb Lord is concentrated to stand up to rich lamb, and it mellows and balances once it hits heat and fat.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it only for lamb?\u003c\/strong\u003e\u003cbr\u003eLamb is where it shines, but the punchy, herby profile also works on beef, chicken, pork and hearty grilled veg.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it contain MSG?\u003c\/strong\u003e\u003cbr\u003eNo added MSG — the blend is simply spices, salt and sugar.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it gluten free?\u003c\/strong\u003e\u003cbr\u003eThere's no gluten ingredient in the blend, but it's made on shared equipment, so we list it as gluten friendly — always check the physical label.\u003c\/p\u003e\n\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\"@context\":\"https:\/\/schema.org\/\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Why does it taste so strong from the jar?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"That punch is intentional. Lamb Lord is concentrated to stand up to rich lamb, and it mellows and balances once it hits heat and fat.\"}},{\"@type\":\"Question\",\"name\":\"Is it only for lamb?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Lamb is where it shines, but the punchy, herby profile also works on beef, chicken, pork and hearty grilled veg.\"}},{\"@type\":\"Question\",\"name\":\"Does it contain MSG?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No added MSG. The blend is simply spices, salt and sugar.\"}},{\"@type\":\"Question\",\"name\":\"Is it gluten free?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"There is no gluten ingredient in the blend, but it is made on shared equipment, so we list it as gluten friendly. Always check the physical label.\"}}]}\n\u003c\/script\u003e","brand":"MIDDLE KINGDOM","offers":[{"title":"Default Title","offer_id":44513960493098,"sku":"MK-LAMBLORD-135","price":16.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/middle-kingdom-lamb-lord-lamb-seasoning-135g-front.png?v=1783858625"},{"product_id":"middle-kingdom-chicken-chieftain-chicken-all-purpose-seasoning-160g","title":"MIDDLE KINGDOM: Chicken Chieftain – 160g","description":"\u003cdiv style=\"border:1px solid #ccc;border-radius:8px;padding:14px 16px;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eAt a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eHeat:\u003c\/strong\u003e Mild — gentle, aromatic warmth\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 160g shaker\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Made in Australia\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Contains MSG (621); gluten friendly — always check the physical label\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eBest on:\u003c\/strong\u003e Chicken wings, roast chicken, chicken thighs, pork\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eThe all-rounder your chook's been waiting for\u003c\/h2\u003e\n\u003cp\u003eChicken Chieftain is the do-everything seasoning built to make chicken taste its best — balanced, aromatic and gently warm. From the award-winning Firehouse Barbecue competition team, it's the jar that goes on wings, whole roast chook, thighs and more, and quietly becomes the one you reach for most.\u003c\/p\u003e\n\n\u003ch2\u003eThe flavour\u003c\/h2\u003e\n\u003cp\u003eSavoury and well-rounded, with an aromatic lift of spice and just a whisper of sweetness. The heat sits mild and gentle — a soft warmth that rounds everything off rather than biting — so it flatters chicken for the whole table, kids included.\u003c\/p\u003e\n\n\u003ch2\u003eHow to cook with it\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eToss chicken wings in a good coat and roast, grill or air-fry until crisp and golden.\u003c\/li\u003e\n\u003cli\u003eRub it over and under the skin of a whole chicken before roasting for even, savoury flavour.\u003c\/li\u003e\n\u003cli\u003eSeason thighs or Marylands ahead of a barbecue for a reliable, crowd-pleasing cook.\u003c\/li\u003e\n\u003cli\u003eRogue move: shake it over hot chips, roast potatoes or popcorn for a savoury snack lift.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eIn the shaker\u003c\/h2\u003e\n\u003cp\u003eA fine, even blend that flows freely and coats evenly — easy to work over and under skin so the flavour lands where it counts. It settles into a savoury, aromatic layer over the cook.\u003c\/p\u003e\n\n\u003ch2\u003eIngredients \u0026amp; Dietary\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Sugar, Salt, Spices, Flavour Enhancer (621).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Contains added MSG (Flavour Enhancer 621). Made on the same equipment as products that contain soy, sesame, gluten, peanuts and tree nuts — always check the physical label.\u003c\/p\u003e\n\n\u003ch2\u003eThe Rub Smuggler's Verdict\u003c\/h2\u003e\n\u003cdiv style=\"margin-top:10px;overflow:hidden;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/679_fist-pump-chicken-leg.png?width=440\" alt=\"Darryl Rubb, The Rub Smuggler\" width=\"220\" height=\"220\" loading=\"lazy\" style=\"width:220px;height:220px;float:right;margin:0;\"\u003e\n\u003cp style=\"margin:0;\"\u003eChef's kiss, this one — a proper all-rounder that makes everyday chook taste like you tried. Balanced, aromatic and gently warm, it's the jar you'll empty fastest. Toss wings in \u003ca href=\"\/en-nz\/products\/atomic-chicken-honey-mango-bbq-sauce-250ml\"\u003eAtomic Chicken Honey Mango BBQ Sauce\u003c\/a\u003e after the cook, or go sharp and spicy with \u003ca href=\"\/en-nz\/products\/four-saucemen-buffalo-wing-sauce-500ml\"\u003eFour Saucemen Buffalo Wing Sauce\u003c\/a\u003e. Get the rub under the skin, not just on it — that's where the magic hides.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px dashed #E8340A;border-radius:8px;padding:14px 16px;margin:24px 0 18px;clear:both;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003e🏴‍☠️ Darryl's Secret: Kettle-Crisped Chicken Marylands\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003e\u003cem\u003eCrispy skin, juicy leg, everybody wins.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eYou'll need:\u003c\/strong\u003e 4 chicken marylands; 2 tbsp Chicken Chieftain; 1 tbsp oil.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 4px;\"\u003e\u003cstrong\u003eDo this:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col style=\"margin:0 0 4px 20px;\"\u003e\n\u003cli\u003eLoosen the skin and rub some seasoning underneath, then oil the skin and season the outside.\u003c\/li\u003e\n\u003cli\u003eCook indirect at 180°C for 40–45 minutes.\u003c\/li\u003e\n\u003cli\u003eMove over direct heat skin-side down for 2–3 minutes to crisp, until the thigh reads 75°C. Rest 5 minutes.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin:8px 0 0;\"\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e Seasoning under the skin flavours the meat itself, not just the outside.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"clear:both;margin-top:32px;\"\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs Chicken Chieftain spicy?\u003c\/strong\u003e\u003cbr\u003eNo — the heat is mild and gentle, an aromatic warmth rather than a chilli burn. It suits the whole family.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it only for chicken?\u003c\/strong\u003e\u003cbr\u003eChicken is its home ground, but it's a genuine all-rounder — it's also excellent on pork, potatoes and roast veg.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it contain MSG?\u003c\/strong\u003e\u003cbr\u003eYes — it contains added MSG as Flavour Enhancer 621, which lifts the savoury flavour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it gluten free?\u003c\/strong\u003e\u003cbr\u003eThere's no gluten ingredient in the blend, but it's made on shared equipment, so we list it as gluten friendly — always check the physical label.\u003c\/p\u003e\n\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\"@context\":\"https:\/\/schema.org\/\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Is Chicken Chieftain spicy?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No — the heat is mild and gentle, an aromatic warmth rather than a chilli burn. It suits the whole family.\"}},{\"@type\":\"Question\",\"name\":\"Is it only for chicken?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Chicken is its home ground, but it is a genuine all-rounder, also excellent on pork, potatoes and roast veg.\"}},{\"@type\":\"Question\",\"name\":\"Does it contain MSG?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — it contains added MSG as Flavour Enhancer 621, which lifts the savoury flavour.\"}},{\"@type\":\"Question\",\"name\":\"Is it gluten free?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"There is no gluten ingredient in the blend, but it is made on shared equipment, so we list it as gluten friendly. Always check the physical label.\"}}]}\n\u003c\/script\u003e","brand":"MIDDLE KINGDOM","offers":[{"title":"Default Title","offer_id":44513960525866,"sku":"MK-CHICKENCHIEFTAIN-160","price":16.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/middle-kingdom-chicken-chieftain-chicken-seasoning-160g-front.png?v=1783858699"},{"product_id":"middle-kingdom-beef-berserker-steak-brisket-seasoning-170g","title":"MIDDLE KINGDOM: Beef Berserker – 170g","description":"\u003cdiv style=\"border:1px solid #ccc;border-radius:8px;padding:14px 16px;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eAt a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eHeat:\u003c\/strong\u003e None — savoury, all bark and pepper\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 170g shaker\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Made in Australia\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e No added MSG; gluten friendly — always check the physical label\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eBest on:\u003c\/strong\u003e Brisket, beef ribs, steak, burgers\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eForged for bark, built for smoke\u003c\/h2\u003e\n\u003cp\u003eThis is the Texas-style rub for cooks who chase a black, peppery bark and want their beef to taste unapologetically of beef. There's no sweetness to hide behind — just coarse pepper, clean salt and savoury spice built to armour a brisket. Developed by the award-winning Firehouse Barbecue competition team, it's a war ration for brisket, steak and beef ribs.\u003c\/p\u003e\n\n\u003ch2\u003eThe flavour\u003c\/h2\u003e\n\u003cp\u003eCoarse black pepper leads from the front, backed by clean salt and a low, earthy spice hum through the middle. There's no sugar-sweet finish to soften it — the savoury, almost mineral backbone lets the beef do the talking, while a whisper of activated charcoal deepens the colour of the crust as it sets.\u003c\/p\u003e\n\n\u003ch2\u003eHow to cook with it\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCoat a whole packer brisket the night before, rest it uncovered in the fridge, then smoke low and slow for a dark, craggy bark.\u003c\/li\u003e\n\u003cli\u003ePress it hard into thick-cut beef ribs and run them around 120°C until the bark sets and the meat pulls back off the bone.\u003c\/li\u003e\n\u003cli\u003eSeason a reverse-seared ribeye or scotch fillet just before it hits the coals for a peppery, savoury crust.\u003c\/li\u003e\n\u003cli\u003eRogue move: rim a Bloody Mary glass or dust hot chips with it for a smoky, savoury edge.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eIn the shaker\u003c\/h2\u003e\n\u003cp\u003eA coarse, dark grind — cracked pepper and spice flecked through with the matte black of activated charcoal. It grips oiled meat and builds a genuine crust rather than dissolving away on the cook.\u003c\/p\u003e\n\n\u003ch2\u003eIngredients \u0026amp; Dietary\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Pepper, Salt, Spices, Sugar, Activated Charcoal.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e No added MSG. Made on the same equipment as products that contain soy, sesame, gluten, peanuts and tree nuts — always check the physical label.\u003c\/p\u003e\n\n\u003ch2\u003eThe Rub Smuggler's Verdict\u003c\/h2\u003e\n\u003cdiv style=\"margin-top:10px;overflow:hidden;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/647_bite-steak-sandwich.png?width=440\" alt=\"Darryl Rubb, The Rub Smuggler\" width=\"220\" height=\"220\" loading=\"lazy\" style=\"width:220px;height:220px;float:right;margin:0;\"\u003e\n\u003cp style=\"margin:0;\"\u003eNow this is contraband worth the risk — a proper Texas-style bark-builder, pepper-first and savoury. Run it hard on a brisket, then serve with \u003ca href=\"\/en-nz\/products\/fancy-hanks-bbq-sauce-coffee-molasses\"\u003eFancy Hanks Coffee \u0026amp; Molasses BBQ Sauce\u003c\/a\u003e for the cook and a slick of \u003ca href=\"\/en-nz\/products\/bbq-mafia-the-don-steak-sauce-375ml\"\u003eBBQ Mafia The Don Steak Sauce\u003c\/a\u003e at the table. Trust the nose, not the timer — wrap through the stall and let that bark set before it ever sees sauce.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px dashed #E8340A;border-radius:8px;padding:14px 16px;margin:24px 0 18px;clear:both;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003e🏴‍☠️ Darryl's Secret: Texas-Style Brisket Point\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003e\u003cem\u003eAll bark, no bluff.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eYou'll need:\u003c\/strong\u003e 2.5–3kg brisket point; 4 tbsp Beef Berserker; Butcher paper.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 4px;\"\u003e\u003cstrong\u003eDo this:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col style=\"margin:0 0 4px 20px;\"\u003e\n\u003cli\u003eTrim the hard fat, coat heavily with Beef Berserker and rest uncovered in the fridge overnight.\u003c\/li\u003e\n\u003cli\u003eSmoke at 120°C until the bark is dark and set and the internal temp stalls around 70°C, about 6 hours.\u003c\/li\u003e\n\u003cli\u003eWrap tightly in butcher paper and cook to about 95°C, until a probe slides in with no resistance.\u003c\/li\u003e\n\u003cli\u003eRest wrapped for at least 1 hour before slicing.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin:8px 0 0;\"\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e Resting uncovered overnight dries the surface so the pepper bark sets hard.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"clear:both;margin-top:32px;\"\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs Beef Berserker spicy?\u003c\/strong\u003e\u003cbr\u003eNo — it's a savoury, pepper-forward rub with no chilli heat. It's built for deep beef flavour and a dark bark, not burn.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it contain MSG?\u003c\/strong\u003e\u003cbr\u003eNo added MSG. The blend is pepper, salt, spices, sugar and activated charcoal.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is the activated charcoal for?\u003c\/strong\u003e\u003cbr\u003eIt is part of what gives the rub and the finished bark their deep, dark colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhich cuts suit it best?\u003c\/strong\u003e\u003cbr\u003eBrisket, beef ribs and steak love it, but it earns its place on any serious beef cook.\u003c\/p\u003e\n\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\"@context\":\"https:\/\/schema.org\/\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Is Beef Berserker spicy?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No — it is a savoury, pepper-forward rub with no chilli heat. It is built for deep beef flavour and a dark bark, not burn.\"}},{\"@type\":\"Question\",\"name\":\"Does it contain MSG?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No added MSG. The blend is pepper, salt, spices, sugar and activated charcoal.\"}},{\"@type\":\"Question\",\"name\":\"What is the activated charcoal for?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It is part of what gives the rub and the finished bark their deep, dark colour.\"}},{\"@type\":\"Question\",\"name\":\"Which cuts suit it best?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Brisket, beef ribs and steak love it, but it earns its place on any serious beef cook.\"}}]}\n\u003c\/script\u003e","brand":"MIDDLE KINGDOM","offers":[{"title":"Default Title","offer_id":44562066571306,"sku":"MK-BEEFBERSERKER-170","price":16.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/middle-kingdom-beef-berserker-steak-brisket-seasoning-170g-front-v2.png?v=1789064994"},{"product_id":"middle-kingdom-pork-priest-pork-all-purpose-seasoning-170g","title":"MIDDLE KINGDOM: Pork Priest – 170g","description":"\u003cdiv style=\"border:1px solid #ccc;border-radius:8px;padding:14px 16px;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eAt a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eHeat:\u003c\/strong\u003e Mild — a gentle, family-friendly warmth\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 170g shaker\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Made in Australia\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Gluten friendly — always check the physical label\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eBest on:\u003c\/strong\u003e Pork ribs, pulled pork, pork belly, roast pork\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eMake legendary pork today\u003c\/h2\u003e\n\u003cp\u003ePork Priest is the all-rounder built to make everyday pork taste like a special occasion. From the award-winning Firehouse Barbecue competition team, it balances sweet, savoury and deep umami with a gentle warmth — the kind of seasoning you reach for at every backyard cook with family and friends.\u003c\/p\u003e\n\n\u003ch2\u003eThe flavour\u003c\/h2\u003e\n\u003cp\u003eSweetness leads on the front palate, then rolls into a savoury, umami-rich middle with a soft, rounded spice. The heat is gentle rather than fiery — a warm background hum that flatters pork without ever fighting it, finishing clean and moreish.\u003c\/p\u003e\n\n\u003ch2\u003eHow to cook with it\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDust a rack of pork ribs generously and smoke low and slow until the bark is deep and the meat tugs off the bone.\u003c\/li\u003e\n\u003cli\u003eRub it hard into a pork shoulder the night before, then cook to tender and pull for the best sandwiches you will make all summer.\u003c\/li\u003e\n\u003cli\u003eSeason scored pork belly before a hot-then-slow roast for sweet, savoury crackling.\u003c\/li\u003e\n\u003cli\u003eRogue move: shake it over roast potatoes or pumpkin for a sweet-savoury lift on the sides.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eIn the shaker\u003c\/h2\u003e\n\u003cp\u003eA fine-to-medium, free-flowing blend that spreads into an even coat and clings to oiled meat. It dissolves into a glossy, savoury layer over a long cook rather than sitting dusty on the surface.\u003c\/p\u003e\n\n\u003ch2\u003eIngredients \u0026amp; Dietary\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Sugar, Salt, Spices, Flavour Enhancer (621), Anti-caking Agent (551).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Made on the same equipment as products that contain soy, sesame, gluten, peanuts and tree nuts — always check the physical label.\u003c\/p\u003e\n\n\u003ch2\u003eThe Rub Smuggler's Verdict\u003c\/h2\u003e\n\u003cdiv style=\"margin-top:10px;overflow:hidden;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/664_heart-pork-chop.png?width=440\" alt=\"Darryl Rubb, The Rub Smuggler\" width=\"220\" height=\"220\" loading=\"lazy\" style=\"width:220px;height:220px;float:right;margin:0;\"\u003e\n\u003cp style=\"margin:0;\"\u003eWord from the docks: this is the jar that turns a decent bit of pork into something the neighbours talk about — sweet, savoury and deep with umami. Glaze your ribs late with \u003ca href=\"\/en-nz\/products\/kosmos-q-peach-jalapeno-rib-glaze\"\u003eKosmos Q Peach Jalapeño Rib Glaze\u003c\/a\u003e, then finish pulled pork with a cool drizzle of \u003ca href=\"\/en-nz\/products\/bbq-mafia-big-paulie-alabama-white-sauce-375ml\"\u003eBBQ Mafia Big Paulie Alabama White Sauce\u003c\/a\u003e. Rub it in the night before and let it melt into the meat.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px dashed #E8340A;border-radius:8px;padding:14px 16px;margin:24px 0 18px;clear:both;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003e🏴‍☠️ Darryl's Secret: Pork Belly Burnt Ends\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003e\u003cem\u003ePork candy for the congregation.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eYou'll need:\u003c\/strong\u003e 1.5kg skinless pork belly, cut into 4cm cubes; 3 tbsp Pork Priest; 3 tbsp butter; 3 tbsp honey.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 4px;\"\u003e\u003cstrong\u003eDo this:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col style=\"margin:0 0 4px 20px;\"\u003e\n\u003cli\u003eToss the cubes in the rub and spread on a rack.\u003c\/li\u003e\n\u003cli\u003eSmoke at 125°C for 3 hours until the bark is deep and set.\u003c\/li\u003e\n\u003cli\u003eTip into a foil tray with the butter and honey, toss, cover and cook another hour until tender.\u003c\/li\u003e\n\u003cli\u003eUncover, stir and cook 15 minutes more until sticky.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin:8px 0 0;\"\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e The covered stage renders the fat; the uncovered finish turns the glaze to toffee.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"clear:both;margin-top:32px;\"\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs Pork Priest hot?\u003c\/strong\u003e\u003cbr\u003eNo — the heat is mild and gentle, a warm background note rather than a chilli burn. It suits the whole family.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it only for pork?\u003c\/strong\u003e\u003cbr\u003ePork is its home ground, but the sweet-savoury balance makes it a genuine all-purpose seasoning — great on chicken, veg and roast potatoes too.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhen should I apply it?\u003c\/strong\u003e\u003cbr\u003eFor big cuts like ribs and shoulder, season the night before so the flavour has time to sink in. A dusting just before cooking works for quick cooks.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it gluten free?\u003c\/strong\u003e\u003cbr\u003eThere's no gluten ingredient in the blend, but it's made on shared equipment, so we list it as gluten friendly — always check the physical label.\u003c\/p\u003e\n\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\"@context\":\"https:\/\/schema.org\/\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Is Pork Priest hot?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No — the heat is mild and gentle, a warm background note rather than a chilli burn. It suits the whole family.\"}},{\"@type\":\"Question\",\"name\":\"Is it only for pork?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Pork is its home ground, but the sweet-savoury balance makes it a genuine all-purpose seasoning, great on chicken, veg and roast potatoes too.\"}},{\"@type\":\"Question\",\"name\":\"When should I apply it?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"For big cuts like ribs and shoulder, season the night before so the flavour has time to sink in. A dusting just before cooking works for quick cooks.\"}},{\"@type\":\"Question\",\"name\":\"Is it gluten free?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"There is no gluten ingredient in the blend, but it is made on shared equipment, so we list it as gluten friendly. Always check the physical label.\"}}]}\n\u003c\/script\u003e","brand":"MIDDLE KINGDOM","offers":[{"title":"Default Title","offer_id":44562078040106,"sku":"MK-PORKPRIEST-170","price":16.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/middle-kingdom-pork-priest-pork-seasoning-170g-front.png?v=1783853612"},{"product_id":"middle-kingdom-ap-warlord-all-purpose-seasoning","title":"MIDDLE KINGDOM: AP Warlord – 180g","description":"\u003cdiv style=\"border:1px solid #ccc;border-radius:8px;padding:14px 16px;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eAt a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eHeat:\u003c\/strong\u003e None stated — a savoury all-rounder, not a heat-forward blend\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 180g shaker\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Blended in Australia using 50% Australian ingredients\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Contains milk and added flavour enhancers (621, 635); gluten friendly — always check the physical label\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eBest on:\u003c\/strong\u003e All-purpose — beef, chicken, pork, lamb and veg\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eThe all-purpose warlord of the rack\u003c\/h2\u003e\n\u003cp\u003eAP Warlord is Middle Kingdom's do-anything seasoning from the award-winning Firehouse Barbecue competition team — savoury garlic up front, real butter richness underneath, and enough umami depth to make it worth reaching for on almost anything. One shaker, every protein, no excuses.\u003c\/p\u003e\n\n\u003ch2\u003eThe flavour\u003c\/h2\u003e\n\u003cp\u003eSavoury garlic leads the charge, backed by a real butter richness and a layered, umami-forward finish. It's built to work at both ends of the cook — low and slow on the smoker, or straight onto a hot charcoal grill — without losing its balance either way.\u003c\/p\u003e\n\n\u003ch2\u003eHow to cook with it\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSprinkle a light, even layer for a subtle background seasoning, or go generous for a bold, punchy crust.\u003c\/li\u003e\n\u003cli\u003eSeason steaks, chops or chicken before they hit the grill or smoker.\u003c\/li\u003e\n\u003cli\u003eShake over roast veg, wedges or corn for an easy garlic-butter lift.\u003c\/li\u003e\n\u003cli\u003eRogue move: keep it by the stove and use it as your everyday stand-in for salt and pepper.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eIn the shaker\u003c\/h2\u003e\n\u003cp\u003eA coarse, sandy-pale grind flecked with darker spice — it spreads into an even, clinging coat rather than caking on, so a light shake still covers the surface properly.\u003c\/p\u003e\n\n\u003ch2\u003eIngredients \u0026amp; Dietary\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Sugar, Salt, Spices, Butter Powder, Flavour Enhancer (621, 635), Anti-Caking Agent (551).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Contains milk (butter powder) and added flavour enhancers (621, 635). No gluten ingredient in the blend, but made on the same equipment as products containing soy, sesame, gluten, peanuts and tree nuts — always check the physical label.\u003c\/p\u003e\n\n\u003ch2\u003eThe Rub Smuggler's Verdict\u003c\/h2\u003e\n\u003cdiv style=\"margin-top:10px;overflow:hidden;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/616_shh-ribeye-steak.png?width=440\" alt=\"Darryl Rubb, The Rub Smuggler\" width=\"220\" height=\"220\" loading=\"lazy\" style=\"width:220px;height:220px;float:right;margin:0;\"\u003e\n\u003cp style=\"margin:0;\"\u003eEvery galley needs a jar that does the lot without being asked twice — garlic and butter up front, savoury depth underneath. Build a plate around it with \u003ca href=\"\/en-nz\/products\/four-saucemen-the-bbq-sauce-500ml\"\u003eFour Saucemen The BBQ Sauce\u003c\/a\u003e, then sharpen things up with \u003ca href=\"\/en-nz\/products\/butchers-axe-bbq-mustard-sauce-500ml\"\u003eButchers Axe BBQ Mustard Sauce\u003c\/a\u003e on the side. Season early, let it work, and don't overthink it.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px dashed #E8340A;border-radius:8px;padding:14px 16px;margin:24px 0 18px;clear:both;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003e🏴‍☠️ Darryl's Secret: Garlic-Butter Roast Veg Tray\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003e\u003cem\u003eProof veg can steal the show.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eYou'll need:\u003c\/strong\u003e 1kg mixed veg (pumpkin, carrots, red onion), chopped; 3 tbsp olive oil; 1 tbsp AP Warlord.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 4px;\"\u003e\u003cstrong\u003eDo this:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col style=\"margin:0 0 4px 20px;\"\u003e\n\u003cli\u003eToss the veg in the oil and AP Warlord until evenly coated.\u003c\/li\u003e\n\u003cli\u003eSpread in a single layer on a lined tray.\u003c\/li\u003e\n\u003cli\u003eRoast at 200°C for 35–40 minutes, turning once, until caramelised at the edges.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin:8px 0 0;\"\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e A single layer lets the veg roast rather than steam, so the garlic-butter flavour toasts in.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"clear:both;margin-top:32px;\"\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDoes AP Warlord contain MSG?\u003c\/strong\u003e\u003cbr\u003eYes — it contains added flavour enhancers 621 and 635, which lift the savoury, umami depth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it gluten free?\u003c\/strong\u003e\u003cbr\u003eThere's no gluten ingredient in the blend, but it's made on shared equipment, so we list it as gluten friendly — always check the physical label.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat can I use it on?\u003c\/strong\u003e\u003cbr\u003eIt's a genuine all-rounder — beef, chicken, pork, lamb and roast veg all work. Keep it by the stove as your everyday seasoning.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it spicy?\u003c\/strong\u003e\u003cbr\u003eNo — it's not marketed as a heat-forward rub. Expect savoury garlic and butter rather than chilli heat.\u003c\/p\u003e\n\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\"@context\":\"https:\/\/schema.org\/\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Does AP Warlord contain MSG?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — it contains added flavour enhancers 621 and 635, which lift the savoury, umami depth.\"}},{\"@type\":\"Question\",\"name\":\"Is it gluten free?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"There is no gluten ingredient in the blend, but it is made on shared equipment, so we list it as gluten friendly. Always check the physical label.\"}},{\"@type\":\"Question\",\"name\":\"What can I use it on?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It is a genuine all-rounder — beef, chicken, pork, lamb and roast veg all work. Keep it by the stove as your everyday seasoning.\"}},{\"@type\":\"Question\",\"name\":\"Is it spicy?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No — it is not marketed as a heat-forward rub. Expect savoury garlic and butter rather than chilli heat.\"}}]}\n\u003c\/script\u003e","brand":"MIDDLE KINGDOM","offers":[{"title":"Default Title","offer_id":44562259083306,"sku":"MK-APWARLORD-180","price":16.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/middle-kingdom-ap-warlord-all-purpose-seasoning-180g-front_d1899b89-2f3e-4e9d-8429-61ced817c673.png?v=1789043202"},{"product_id":"middle-kingdom-the-full-kingdom-bundle-6-bbq-seasonings-beef-lamb-pork-chicken","title":"MIDDLE KINGDOM: The Full Kingdom Bundle","description":"\u003cdiv style=\"border:1px solid #ccc;border-radius:8px;padding:14px 16px;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eAt a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eHeat:\u003c\/strong\u003e None to mild — savoury and family-friendly across the set\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e Six shakers — 980g in total\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Made in Australia\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Gluten friendly — always check the physical label\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eBest on:\u003c\/strong\u003e Beef, lamb, pork, chicken and veg — the whole kingdom\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eThe whole kingdom, one box\u003c\/h2\u003e\n\u003cp\u003eSix shakers, one for every protein that matters, from the award-winning Firehouse Barbecue competition team. Beef Berserker for bark, Beef Baron for deep savoury beef, Lamb Lord for chops and shoulder, Pork Priest for ribs and pulled pork, Chicken Chieftain for the chook, and AP Warlord standing by as the all-purpose backup for absolutely everything else. Buy the set and you save 10% on the lot — whatever lands on your grill this weekend, you're covered.\u003c\/p\u003e\n\n\u003ch2\u003eThe flavour\u003c\/h2\u003e\n\u003cp\u003eSix distinct profiles that cover the whole board. Berserker runs coarse black pepper and salt with no sweetness for a dark Texas-style bark. Baron brings roasted coffee and umami depth. Lamb Lord is punchy and herb-forward. Pork Priest leans sweet, savoury and gently warm. Chicken Chieftain is balanced and aromatic. AP Warlord rounds it out with savoury garlic and butter, built to go on anything the other five don't have covered. Nothing in the set is hot — it runs from no heat to a gentle background warmth.\u003c\/p\u003e\n\n\u003ch2\u003eHow to cook with it\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMatch the jar to the protein and season generously — each blend is built for its cut, so let it do the work.\u003c\/li\u003e\n\u003cli\u003eFor big cuts like brisket, shoulder and ribs, season the night before and rest uncovered in the fridge so the flavour sinks in.\u003c\/li\u003e\n\u003cli\u003eFor quick cooks — steaks, chops, wings — coat just before they hit the heat for a savoury crust.\u003c\/li\u003e\n\u003cli\u003eReach for AP Warlord whenever you're not cooking to a specific jar's brief — roast veg, eggs, chips, or anything that needs a garlic-butter lift.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eIn the box\u003c\/h2\u003e\n\u003cp\u003eSix shakers, one of each: Beef Berserker 170g, Beef Baron 165g, Lamb Lord 135g, Pork Priest 170g, Chicken Chieftain 160g and AP Warlord 180g — 980g of seasoning all up. Grinds run from coarse and dark through to fine and free-flowing, each matched to the job it does.\u003c\/p\u003e\n\n\u003ch2\u003eIngredients \u0026amp; Dietary\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Varies by blend — see each product page for its full ingredient statement. Beef Berserker: Pepper, Salt, Spices, Sugar, Activated Charcoal. Beef Baron: Salt, Pepper, Spices, Sugar, Coffee, Flavour Enhancer (621). Lamb Lord: Spices, Salt, Sugar. Pork Priest: Sugar, Salt, Spices, Flavour Enhancer (621), Anti-caking Agent (551). Chicken Chieftain: Sugar, Salt, Spices, Flavour Enhancer (621). AP Warlord: Sugar, Salt, Spices, Butter Powder, Flavour Enhancer (621, 635), Anti-Caking Agent (551).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Made on the same equipment as products that contain soy, sesame, gluten, peanuts and tree nuts — always check the physical label.\u003c\/p\u003e\n\n\u003ch2\u003eThe Rub Smuggler's Verdict\u003c\/h2\u003e\n\u003cdiv style=\"margin-top:10px;overflow:hidden;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/783_present-mixed-grill.png?width=440\" alt=\"Darryl Rubb, The Rub Smuggler\" width=\"220\" height=\"220\" loading=\"lazy\" style=\"width:220px;height:220px;float:right;margin:0;\"\u003e\n\u003cp style=\"margin:0;\"\u003eHat off to whoever thought of this — the entire kingdom in one haul, and cheaper than smuggling them out one at a time. Keep \u003ca href=\"\/en-nz\/products\/bbq-mafia-mobster-bbq-sauce-375ml\"\u003eBBQ Mafia Mobster BBQ Sauce\u003c\/a\u003e on the bench for whatever you're cooking, and a bottle of \u003ca href=\"\/en-nz\/products\/butchers-axe-bbq-mustard-sauce-500ml\"\u003eButcher's Axe BBQ Mustard Sauce\u003c\/a\u003e for the cut-through. Match the jar to the meat, or grab AP Warlord when you can't be bothered deciding.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px dashed #E8340A;border-radius:8px;padding:14px 16px;margin:24px 0 18px;clear:both;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003e🏴‍☠️ Darryl's Secret: Kingdom Mixed Grill Night\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003e\u003cem\u003eOne grill, three rubs, a feast for the whole crew.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eYou'll need:\u003c\/strong\u003e 8 lamb cutlets; 6 chicken thighs; 2 sirloin steaks; Lamb Lord, Chicken Chieftain and Beef Baron from the bundle.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 4px;\"\u003e\u003cstrong\u003eDo this:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col style=\"margin:0 0 4px 20px;\"\u003e\n\u003cli\u003eSeason the cutlets with Lamb Lord, the thighs with Chicken Chieftain and the steaks with Beef Baron.\u003c\/li\u003e\n\u003cli\u003eGrill the chicken first over medium heat for 12–15 minutes until 75°C.\u003c\/li\u003e\n\u003cli\u003eGrill the steaks and cutlets hot and fast, 2–3 minutes per side, to your liking.\u003c\/li\u003e\n\u003cli\u003eRest everything 5 minutes and serve on one big platter.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin:8px 0 0;\"\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e Matching each rub to its protein lets every meat taste its best on the same night.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"clear:both;margin-top:32px;\"\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's in the bundle?\u003c\/strong\u003e\u003cbr\u003eAll six Middle Kingdom seasonings — Beef Berserker 170g, Beef Baron 165g, Lamb Lord 135g, Pork Priest 170g, Chicken Chieftain 160g and AP Warlord 180g.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow much do I save?\u003c\/strong\u003e\u003cbr\u003eYou save 10% against buying the six shakers separately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs anything in the set spicy?\u003c\/strong\u003e\u003cbr\u003eNo — the range runs from no heat at all through to a gentle, family-friendly warmth. There's no chilli burn in any of them.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it a good gift?\u003c\/strong\u003e\u003cbr\u003eIt's one of the easiest gifts going for anyone with a smoker or a grill — it covers every protein they're likely to cook, plus an all-rounder for everything else.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it gluten free?\u003c\/strong\u003e\u003cbr\u003eThere's no gluten ingredient in the blends, but they're made on shared equipment, so we list them as gluten friendly — always check the physical label.\u003c\/p\u003e\n\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\"@context\":\"https:\/\/schema.org\/\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is in the bundle?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"All six Middle Kingdom seasonings — Beef Berserker 170g, Beef Baron 165g, Lamb Lord 135g, Pork Priest 170g, Chicken Chieftain 160g and AP Warlord 180g.\"}},{\"@type\":\"Question\",\"name\":\"How much do I save?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You save 10 percent against buying the six shakers separately.\"}},{\"@type\":\"Question\",\"name\":\"Is anything in the set spicy?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No. The range runs from no heat at all through to a gentle, family-friendly warmth. There is no chilli burn in any of them.\"}},{\"@type\":\"Question\",\"name\":\"Is it a good gift?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It is one of the easiest gifts going for anyone with a smoker or a grill, as it covers every protein they are likely to cook, plus an all-rounder for everything else.\"}},{\"@type\":\"Question\",\"name\":\"Is it gluten free?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"There is no gluten ingredient in the blends, but they are made on shared equipment, so we list them as gluten friendly. Always check the physical label.\"}}]}\n\u003c\/script\u003e","brand":"MIDDLE KINGDOM","offers":[{"title":"Default Title","offer_id":44578676703274,"sku":"MK-BUNDLE-6","price":86.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/middle-kingdom-full-kingdom-bundle-6pack-5px-gap-front_985601ff-26dd-4fed-9b81-94198fcd14d6.png?v=1789058909"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/collections\/middle-kingdom-logo-white.png?v=1789058375","url":"https:\/\/www.therubhub.com.au\/en-nz\/collections\/middle-kingdom.oembed","provider":"THE RUB HUB","version":"1.0","type":"link"}