{"product_id":"atomic-chicken-original-southern-fried-chicken-coating","title":"ATOMIC CHICKEN: Original Southern Fried Chicken Coating – 500g","description":"\u003cdiv style=\"border:1px solid #ccc;border-radius:8px;padding:14px 16px;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eAt a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eHeat:\u003c\/strong\u003e None\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 500g\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Made in Australia\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Contains gluten (wheat) — not gluten free; vegetarian \u0026amp; vegan friendly\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eBest on:\u003c\/strong\u003e Fried chicken, wings, schnitzels\u003c\/p\u003e\n\u003c\/div\u003e\u003ch2\u003eProper Southern fried chicken, made in your own kitchen\u003c\/h2\u003e\n\u003cp\u003eEveryone chases that shatter-crisp, golden Southern fried crust — Atomic Chicken Original Southern Fried Chicken Coating is how you finally nail it at home. This 500g pack is a full-flavoured seasoned coating built for wings, drumsticks, tenders and thighs that come out craggy, crunchy and dripping with that classic fried-chicken flavour. No secret eleven herbs required.\u003c\/p\u003e\n\u003ch2\u003eThe flavour\u003c\/h2\u003e\n\u003cp\u003eSavoury, well-seasoned and gently spiced — the familiar Southern fried profile of salt, chicken-shop umami and warm background spice, with no chilli heat. It is comfort-food flavour through and through: the crust does the heavy lifting so the chicken stays juicy underneath.\u003c\/p\u003e\n\u003ch2\u003eHow to cook with it\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDredge chicken pieces through the coating, dip in seasoned buttermilk or egg wash, then coat again for extra craggy crunch.\u003c\/li\u003e\n\u003cli\u003eDeep-fry or shallow-fry until golden and cooked through, or oven-bake \/ air-fry for a lighter finish.\u003c\/li\u003e\n\u003cli\u003eUse it on chicken schnitzels, tenders, wings, fish fillets or even cauliflower.\u003c\/li\u003e\n\u003cli\u003eDouble-dip for that signature knobbly, extra-crunchy Southern crust.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIn the pouch\u003c\/h2\u003e\n\u003cp\u003eA seasoned pale-golden flour blend, fine with the odd fleck of spice through it. It clings well to damp chicken and crisps up to a deep golden crust in the pan or oven.\u003c\/p\u003e\n\u003ch2\u003eIngredients \u0026amp; Dietary\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Plain flour, corn flour, dehydrated vegetable powders, hydrolysed vegetable protein, spices, chicken salt, salt, sugar, flavour enhancer (621), rice cereal, anti-caking agent (551), rice bran oil, natural flavour, baking powder.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Contains gluten (wheat) — not gluten free. Suits vegetarians and vegans based on the listed ingredients (the “chicken salt” here is the seasoning, not meat). May contain traces of dairy, soy, sesame, peanuts and tree nuts. Always check the physical label.\u003c\/p\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eHow hot is it?\u003c\/strong\u003e None — it is a savoury, gently spiced Southern fried coating with no chilli heat.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it gluten free?\u003c\/strong\u003e No — it is made with wheat flour, so it contains gluten. It suits vegetarians and vegans by its listed ingredients — always check the physical label.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow do I use it?\u003c\/strong\u003e Dredge chicken, dip in seasoned buttermilk or egg wash, then coat again for extra crunch and deep-fry, shallow-fry, bake or air-fry; double-dip for that signature craggy crust.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhere is it made?\u003c\/strong\u003e Made in Australia.\u003c\/p\u003e\n\u003ch2\u003eThe Rub Smuggler's Verdict\u003c\/h2\u003e\n\u003cdiv style=\"margin-top:10px;overflow:hidden;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/301_wink-fried-drumstick.png?width=440\" alt=\"Darryl Rubb, The Rub Smuggler\" width=\"220\" height=\"220\" loading=\"lazy\" style=\"width:220px;height:220px;float:right;margin:0;\"\u003e\u003cp style=\"margin:0;\"\u003eButtermilk-soak the chook, dredge it heavy and fry till the crust shatters — rest it on a rack so it stays craggy. Drizzle a Louisiana-style \u003ca href=\"\/en-nz\/products\/heavenly-hell-punk-rock-peppers-happy-cayanero-hot-sauce\"\u003eHeavenly Hell Happy Cayanero\u003c\/a\u003e over the lot, then set out a pot of tangy \u003ca href=\"\/en-nz\/products\/the-feedlot-gold-rush-bbq-mustard-sauce-500ml\"\u003eThe Feedlot Gold Rush BBQ Mustard\u003c\/a\u003e for dunking. Contraband-crisp, the way the colonel never taught you.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px dashed #E8340A;border-radius:8px;padding:14px 16px;margin:24px 0 18px;clear:both;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003e🏴‍☠️ Darryl's Secret: Double-Dipped Buttermilk Drumsticks\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003e\u003cem\u003eCrags, crunch and a very quiet table.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eYou'll need:\u003c\/strong\u003e 8 chicken drumsticks; 500ml buttermilk; 1½ cups Original Southern Fried Chicken Coating; Oil for deep-frying.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 4px;\"\u003e\u003cstrong\u003eDo this:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col style=\"margin:0 0 4px 20px;\"\u003e\n\u003cli\u003eSoak the drumsticks in buttermilk in the fridge for at least 4 hours.\u003c\/li\u003e\n\u003cli\u003eDredge in the coating, dip back in the buttermilk, then coat again and rest 10 minutes.\u003c\/li\u003e\n\u003cli\u003eFry at 160°C for 12–15 minutes until deep golden and 75°C at the bone.\u003c\/li\u003e\n\u003cli\u003eDrain on a wire rack so the crust stays crisp.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin:8px 0 0;\"\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e The rest after coating lets the crust hydrate and grip, so it doesn't fall off in the oil.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"How hot is it?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"None — it is a savoury, gently spiced Southern fried coating with no chilli heat.\"}}, {\"@type\": \"Question\", \"name\": \"Is it gluten free?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"No — it is made with wheat flour, so it contains gluten. It suits vegetarians and vegans by its listed ingredients — always check the physical label.\"}}, {\"@type\": \"Question\", \"name\": \"How do I use it?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Dredge chicken, dip in seasoned buttermilk or egg wash, then coat again for extra crunch and deep-fry, shallow-fry, bake or air-fry; double-dip for that signature craggy crust.\"}}, {\"@type\": \"Question\", \"name\": \"Where is it made?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Made in Australia.\"}}]}\u003c\/script\u003e","brand":"ATOMIC CHICKEN","offers":[{"title":"Default Title","offer_id":40553265889322,"sku":"ATCOGCC","price":22.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/atomic-chicken-original-southern-fried-chicken-coating-500g-front.png?v=1783332053","url":"https:\/\/www.therubhub.com.au\/en-nz\/products\/atomic-chicken-original-southern-fried-chicken-coating","provider":"THE RUB HUB","version":"1.0","type":"link"}