{"product_id":"coast-n-smoke-k-pop-dust-korean-bbq-rub-150g","title":"COAST N SMOKE: K-Pop Dust Korean BBQ Rub – 150g","description":"\u003cdiv style=\"border:1px solid #ccc;border-radius:8px;padding:14px 16px;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eAt a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eHeat:\u003c\/strong\u003e Mild — gentle, fruity gochugaru warmth\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 150g\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Made in Australia — Victoria's Surf Coast\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Gluten free, vegan, no dairy, no MSG. Contains mustard — always check the physical label\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eBest on:\u003c\/strong\u003e Chicken wings, pork belly, brisket, vegetables, fries\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2\u003eK-BBQ in a shaker\u003c\/h2\u003e\n\u003cp\u003eK-Pop Dust bottles the sweet-savoury swagger of Korean barbecue and makes it a one-step job. Built around gochugaru chilli flakes for a signature mild, fruity heat, it's the rub that turns wings, pork belly and even hot chips into something you can't stop reaching for. Big flavour, gentle warmth, endlessly moreish.\u003c\/p\u003e\n\u003ch2\u003eThe flavour\u003c\/h2\u003e\n\u003cp\u003eGochugaru chilli flakes bring a mild, fruity warmth and a deep red colour, balanced by raw sugar and smoked paprika. Garlic, cumin and ginger add savoury Korean-BBQ depth, while nutritional yeast lends a subtle, MSG-free umami roundness. Sweet, savoury, gently spiced.\u003c\/p\u003e\n\u003ch2\u003eHow to cook with it\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDust chicken wings heavy and grill or air-fry until lacquered and crisp.\u003c\/li\u003e\n\u003cli\u003eRub pork belly before a low roast, then slice for ssam.\u003c\/li\u003e\n\u003cli\u003eSeason brisket or beef short ribs for a Korean-leaning bark.\u003c\/li\u003e\n\u003cli\u003eUse it as a finishing dust over hot chips or roasted veg.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIn the shaker\u003c\/h2\u003e\n\u003cp\u003eA vivid brick-red medium grind with visible gochugaru flakes and a sweet, smoky aroma. Free-running and quick to colour a cook.\u003c\/p\u003e\n\u003ch2\u003eIngredients \u0026amp; Dietary\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Salt, gochugaru chilli flakes, smoked paprika, raw sugar, garlic, cumin, black pepper, cayenne, mustard powder, nutritional yeast, ginger.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e No gluten detected during routine testing; vegan; no dairy; no MSG. Contains mustard. Always check the physical label.\u003c\/p\u003e\n\u003ch2\u003eThe Rub Smuggler's Verdict\u003c\/h2\u003e\n\u003cdiv style=\"margin-top:10px;overflow:hidden;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/658_bite-korean-beef-skewer.png?width=440\" alt=\"Darryl Rubb, The Rub Smuggler\" width=\"220\" height=\"220\" loading=\"lazy\" style=\"width:220px;height:220px;float:right;margin:0;\"\u003e\u003cp style=\"margin:0;\"\u003eLoot first, label later — this one vanishes off the wing platter. Dust the wings heavy, grill till lacquered, then toss through \u003ca href=\"\/en-nz\/products\/heavenly-hell-the-buffalos-bluff-korean-bbq-wing-sauce-250ml\"\u003eHeavenly Hell Buffalos Bluff Korean BBQ \u0026amp; Wing Sauce\u003c\/a\u003e and shower the chips alongside with \u003ca href=\"\/en-nz\/products\/atomic-chicken-chicken-salt-seasoning\"\u003eAtomic Chicken Chicken Salt\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px dashed #E8340A;border-radius:8px;padding:14px 16px;margin:24px 0 18px;clear:both;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003e🏴‍☠️ Darryl's Secret: K-Pop Pork Belly Ssam\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003e\u003cem\u003eWrap it, roll it, make it vanish.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eYou'll need:\u003c\/strong\u003e 1kg boneless pork belly slab; 2 tbsp K-Pop Dust; 1 head butter lettuce, leaves separated; 2 cups cooked rice; Kimchi, to serve.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 4px;\"\u003e\u003cstrong\u003eDo this:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col style=\"margin:0 0 4px 20px;\"\u003e\n\u003cli\u003eRub the belly all over and rest 1 hour.\u003c\/li\u003e\n\u003cli\u003eRoast at 160°C for 1½ hours until tender, then crank to 220°C for 15 minutes to crisp the top.\u003c\/li\u003e\n\u003cli\u003eRest 10 minutes, slice thinly, and wrap in lettuce with rice and kimchi.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin:8px 0 0;\"\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e Low then high renders the fat first and crisps the gochugaru crust last.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"COAST N SMOKE","offers":[{"title":"Default Title","offer_id":44515178086442,"sku":"CNS-KPOP-150","price":19.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/coast-n-smoke-k-pop-dust-150g-front.png?v=1783517037","url":"https:\/\/www.therubhub.com.au\/en-nz\/products\/coast-n-smoke-k-pop-dust-korean-bbq-rub-150g","provider":"THE RUB HUB","version":"1.0","type":"link"}