{"product_id":"coast-n-smoke-south-west","title":"COAST N SMOKE: South West Rub – 180g","description":"\u003cdiv style=\"border:1px solid #ccc;border-radius:8px;padding:14px 16px;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eAt a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eHeat:\u003c\/strong\u003e Medium — smoky, with a measured touch of heat\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 180g\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Made in Australia — Victoria's Surf Coast\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Gluten free, vegan, no dairy, no MSG — always check the physical label\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eBest on:\u003c\/strong\u003e Beef, pork, potatoes, hummus\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2\u003eSmoke without the smoker\u003c\/h2\u003e\n\u003cp\u003eSouth West bottles that low-and-slow smokehouse flavour and hands it to anyone with a grill, an oven or a bag of spuds. Smoked paprika does the heavy lifting, so you get campfire depth even when there isn't a log in sight. It's the smoky all-rounder that makes beef and pork taste like they've been in the pit all day.\u003c\/p\u003e\n\u003ch2\u003eThe flavour\u003c\/h2\u003e\n\u003cp\u003eSmoked paprika leads with a deep, campfire warmth. Cumin and coriander seed bring an earthy, almost Tex-Mex backbone, brown sugar rounds the edges, and a measured hit of chilli and cayenne lifts the finish without ever taking over.\u003c\/p\u003e\n\u003ch2\u003eHow to cook with it\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRub it hard into a brisket or chuck the night before and smoke low for a dark, smoky bark.\u003c\/li\u003e\n\u003cli\u003eCoat pork ribs or a shoulder — two coats on the big cuts, one to bond and one to build.\u003c\/li\u003e\n\u003cli\u003eToss potato wedges in oil and South West before they hit the oven or grill.\u003c\/li\u003e\n\u003cli\u003eStir a spoonful through hummus or guacamole for an instant smoky dip.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIn the shaker\u003c\/h2\u003e\n\u003cp\u003eA deep brick-red medium grind with the unmistakable scent of smoked paprika. Even and free-running, it clings well to oiled meat and colours up beautifully over the cook.\u003c\/p\u003e\n\u003ch2\u003eIngredients \u0026amp; Dietary\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Brown sugar, salt, smoked paprika, garlic, onion, black pepper, cumin, chilli powder, coriander seed, cayenne.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e No gluten detected during testing; vegan; no dairy; no MSG. Always check the physical label.\u003c\/p\u003e\n\u003ch2\u003eThe Rub Smuggler's Verdict\u003c\/h2\u003e\n\u003cdiv style=\"margin-top:10px;overflow:hidden;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/smuggler-bbq-tray.png?v=1782795869\u0026amp;width=440\" alt=\"Darryl Rubb, The Rub Smuggler\" width=\"220\" height=\"220\" loading=\"lazy\" style=\"width:220px;height:220px;float:right;margin:0;\"\u003e\u003cp style=\"margin:0;\"\u003eWord from the docks: this is smoke you can run inland without a firebox. Work two coats into the beef, smoke it low till it probes like butter, then mop with \u003ca href=\"\/en-nz\/products\/fancy-hanks-bbq-sauce-coffee-molasses\"\u003eFancy Hanks Coffee \u0026amp; Molasses BBQ Sauce\u003c\/a\u003e and finish the sliced ends with a pinch of \u003ca href=\"\/en-nz\/products\/falksalt-sea-salt-flakes-hickory-smoke\"\u003eFalksalt Hickory Smoke flakes\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px dashed #E8340A;border-radius:8px;padding:14px 16px;margin:24px 0 18px;clear:both;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003e🏴‍☠️ Darryl's Secret: Smoky South West Wedges\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003e\u003cem\u003eCampfire flavour, oven-tray effort.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eYou'll need:\u003c\/strong\u003e 1kg potatoes, cut into wedges; 2 tbsp olive oil; 1½ tbsp South West Rub; ½ cup sour cream.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 4px;\"\u003e\u003cstrong\u003eDo this:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col style=\"margin:0 0 4px 20px;\"\u003e\n\u003cli\u003eParboil the wedges for 6 minutes, drain and let them steam dry.\u003c\/li\u003e\n\u003cli\u003eToss with oil and South West Rub and spread on a tray.\u003c\/li\u003e\n\u003cli\u003eRoast at 220°C for 30–35 minutes, turning once, until crisp. Serve with sour cream.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin:8px 0 0;\"\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e Parboiling roughs up the edges so the smoked paprika has more surface to crisp onto.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"COAST N SMOKE","offers":[{"title":"Default Title","offer_id":40470924820522,"sku":"CNS01SOW01","price":19.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/coast-n-smoke-south-west-rub-180g-front.png?v=1783502797","url":"https:\/\/www.therubhub.com.au\/en-nz\/products\/coast-n-smoke-south-west","provider":"THE RUB HUB","version":"1.0","type":"link"}