{"product_id":"emus-rub-cattle-king-rub-110g","title":"EMUS RUB: Cattle King Rub - 110g","description":"\u003ch2\u003eBorn for beef\u003c\/h2\u003e\u003cp\u003eThe name says where it belongs. Cattle King is the Emu's Rub built for beef cooks who want a big, savoury crust on their cut.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest on:\u003c\/strong\u003e beef, from steaks to a low-and-slow roast.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow to use:\u003c\/strong\u003e coat your cut generously before grilling, smoking or roasting and let a savoury bark form.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhy cooks love it:\u003c\/strong\u003e a dedicated beef rub that lets the meat do the talking.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe Rub Hub curates this one for the beef lover after a no-fuss, all-in seasoning.\u003c\/p\u003e\n\n\u003ch2\u003eThe Rub Smuggler's Verdict\u003c\/h2\u003e\n\u003cdiv style=\"margin-top:10px;overflow:hidden;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/232_wide-eyes-cheese-stuffed-burger.png?width=440\" alt=\"Darryl Rubb, The Rub Smuggler\" width=\"220\" height=\"220\" loading=\"lazy\" style=\"width:220px;height:220px;float:right;margin:0;\"\u003e\n\u003cp style=\"margin:0;\"\u003eBorn for beef and proud of it: a no-fuss rub that builds a savoury crust and lets the cow do the talking. Pack it onto burger patties or a rump roast, smoke over \u003ca href=\"\/en-nz\/products\/natural-smoke-bbq-woods-red-gum-wood-chunks-100-real-red-gum-smoking-wood-1kg\"\u003eNatural Smoke Red Gum Wood Chunks\u003c\/a\u003e, and serve with \u003ca href=\"\/en-nz\/products\/bbq-mafia-the-don-steak-sauce-375ml\"\u003eBBQ Mafia The Don Steak Sauce\u003c\/a\u003e. King of the paddock, quietly smuggled onto your plate.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px dashed #E8340A;border-radius:8px;padding:14px 16px;margin:24px 0 18px;clear:both;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003e🏴‍☠️ Darryl's Secret: Smoked Cattle King Burgers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003e\u003cem\u003eThick, smoky and worth the wait.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eYou'll need:\u003c\/strong\u003e 800g beef mince (20% fat); 2 tbsp Emu's Rub Cattle King; 4 slices cheddar; 4 burger buns.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 4px;\"\u003e\u003cstrong\u003eDo this:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col style=\"margin:0 0 4px 20px;\"\u003e\n\u003cli\u003eForm 4 patties about 2cm thick, press a dimple in the centre and season both sides with the rub.\u003c\/li\u003e\n\u003cli\u003eSmoke at 135°C for about 45 minutes until they reach 65°C.\u003c\/li\u003e\n\u003cli\u003eSear over hot coals for 1–2 minutes a side, add the cheese, and take them to 71°C.\u003c\/li\u003e\n\u003cli\u003eRest 2 minutes and serve on toasted buns.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin:8px 0 0;\"\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e Smoking first then searing gives a juicy, smoky patty with a proper crust.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"EMUS RUB","offers":[{"title":"Default Title","offer_id":44517430296618,"sku":null,"price":19.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/Cattle-King.jpg?v=1782784218","url":"https:\/\/www.therubhub.com.au\/en-nz\/products\/emus-rub-cattle-king-rub-110g","provider":"THE RUB HUB","version":"1.0","type":"link"}