{"product_id":"four-monkeys-bbq-beef-rub","title":"FOUR MONKEYS BBQ: Beef Rub – 280g","description":"\u003cdiv style=\"border:1px solid #ccc;border-radius:8px;padding:14px 16px;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eAt a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eHeat:\u003c\/strong\u003e Mild — savoury and peppery with a sweet back kick\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 280g shaker\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Australian made — Melbourne, Victoria\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e No gluten ingredients listed; contains natural beef flavour (flavour enhancer 621) — always check the physical label.\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eBest on:\u003c\/strong\u003e Brisket, beef short ribs, ribeye and rump, burger patties\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eHit the beef where it lives\u003c\/h2\u003e\n\u003cp\u003eThe most anticipated release in the range, and the one that gets packed for comps. It is built on the traditional salt-pepper-garlic beef base every pitmaster starts from, then given the depth and sweet little kick that makes a Four Monkeys tray recognisable across a judging table.\u003c\/p\u003e\n\n\u003ch2\u003eThe flavour\u003c\/h2\u003e\n\u003cp\u003eCracked pepper and salt land first, clean and savoury. Cumin and garlic follow with a warm, almost smoky depth, and a restrained sweetness rounds the finish so the bark lacquers rather than just crusts. Rich, beefy, and never fussy.\u003c\/p\u003e\n\n\u003ch2\u003eHow to cook with it\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRub a whole brisket the night before, smoke at 110°C through the stall, wrap and rest until a slice drapes over your fingers.\u003c\/li\u003e\n\u003cli\u003eSeason beef short ribs hard on all four sides and smoke until the bones wiggle clean — the pepper builds a black, glassy bark.\u003c\/li\u003e\n\u003cli\u003eSeason a thick ribeye an hour ahead, sear over ripping coals and rest — a straight steak seasoning that happens to be comp gear.\u003c\/li\u003e\n\u003cli\u003eWork a teaspoon per 500g through mince before you form patties for burgers with a proper savoury edge.\u003c\/li\u003e\n\u003cli\u003eRogue move: dust it over roasted bone marrow just before it goes under the grill.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eIn the shaker\u003c\/h2\u003e\n\u003cp\u003eA coarse, dark blend with visible cracked pepper and flecks of chilli. The rice bran oil keeps it free-running and helps it grip a wet brisket without clumping.\u003c\/p\u003e\n\n\u003ch2\u003eIngredients \u0026amp; Dietary\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Sugar, salt, garlic, chilli powder, cumin, other mixed spices, natural beef flavour (621), rice bran oil\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e No gluten-containing ingredients are listed, so we describe this as gluten friendly rather than certified gluten free. Contains natural beef flavour (621). Allergens and traces — always check the physical label.\u003c\/p\u003e\n\n\u003ch2\u003eThe Rub Smuggler's Verdict\u003c\/h2\u003e\n\u003cdiv style=\"margin-top:10px;overflow:hidden;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/734_big-bite-beef-short-rib.png?width=440\" alt=\"Darryl Rubb, The Rub Smuggler\" width=\"220\" height=\"220\" loading=\"lazy\" style=\"width:220px;height:220px;float:right;margin:0;\"\u003e\n\u003cp style=\"margin:0;\"\u003eThe Smuggler reckons this is the one worth clearing customs for. Season a brisket the night before, take it through the stall wrapped, and rest it longer than feels reasonable. Mop \u003ca href=\"\/en-nz\/products\/smoke-on-wheels-bootleg-bbq-sauce\"\u003eSmoke on Wheels Bootleg Bourbon BBQ Sauce\u003c\/a\u003e on in the last twenty minutes, then finish the sliced ends with \u003ca href=\"\/en-nz\/products\/hardcore-carnivore-texas-jalapeno-salt\"\u003eHardcore Carnivore Texas Jalapeno Salt\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px dashed #E8340A;border-radius:8px;padding:14px 16px;margin:24px 0 18px;clear:both;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003e🏴‍☠️ Darryl's Secret: Comp-Grade Smash Burgers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003e\u003cem\u003eThin patties, thick reputation.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eYou'll need:\u003c\/strong\u003e 600g beef mince (20% fat); 1 tbsp Four Monkeys BBQ Beef Rub; 4 slices cheese; 4 burger buns, toasted.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 4px;\"\u003e\u003cstrong\u003eDo this:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col style=\"margin:0 0 4px 20px;\"\u003e\n\u003cli\u003eRoll the mince into four loose balls.\u003c\/li\u003e\n\u003cli\u003eSmash them flat on a very hot flat plate or pan and season the tops with the rub.\u003c\/li\u003e\n\u003cli\u003eCook 2 minutes until a dark crust forms, flip, add the cheese and cook 1 more minute, until cooked through to 71°C.\u003c\/li\u003e\n\u003cli\u003eSlide onto the toasted buns and dress how you like.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"clear:both;margin-top:32px;\"\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWhat cuts is it best on?\u003c\/strong\u003e\u003cbr\u003eBrisket, beef short ribs, ribeye and rump all suit it. The salt-and-pepper backbone means it works as a straight steak seasoning too.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it contain MSG?\u003c\/strong\u003e\u003cbr\u003eYes — the ingredient list includes natural beef flavour (621). It is declared on the label.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need a binder?\u003c\/strong\u003e\u003cbr\u003eNot strictly, but a thin film of oil or Worcestershire helps the coarser grind grip a wet brisket.\u003c\/p\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"What cuts is it best on?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Brisket, beef short ribs, ribeye and rump all suit it. The salt-and-pepper backbone means it works as a straight steak seasoning too.\"}}, {\"@type\": \"Question\", \"name\": \"Does it contain MSG?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes — the ingredient list includes natural beef flavour (621). It is declared on the label.\"}}, {\"@type\": \"Question\", \"name\": \"Do I need a binder?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Not strictly, but a thin film of oil or Worcestershire helps the coarser grind grip a wet brisket.\"}}]}\u003c\/script\u003e","brand":"FOUR MONKEYS BBQ","offers":[{"title":"Default Title","offer_id":40544121978922,"sku":"FMR002","price":27.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/four-monkeys-bbq-beef-rub-280g-front.png?v=1784892606","url":"https:\/\/www.therubhub.com.au\/en-nz\/products\/four-monkeys-bbq-beef-rub","provider":"THE RUB HUB","version":"1.0","type":"link"}