{"product_id":"four-saucemen-the-beef-rub-300g","title":"FOUR SAUCEMEN: The Beef Rub - 300g","description":"\u003cdiv style=\"border:1px solid #ccc;border-radius:8px;padding:14px 16px;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eAt a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eHeat:\u003c\/strong\u003e None — pure savoury, all colour and bite\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 300g\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Made in New Zealand\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Gluten-free — always check the physical label\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eBest on:\u003c\/strong\u003e Steak, brisket, beef short ribs, venison and lamb shanks\u003c\/p\u003e\n\u003c\/div\u003e\u003ch2\u003eLet the beef do the talking\u003c\/h2\u003e\u003cp\u003eSome rubs bury the beef; this one bows to it. Built around garlic, salt and pepper with a hit of beetroot powder for vibrant colour, The Beef Rub lifts a good cut instead of hiding it — an award-winning blend from four mates in Auckland who cook for the taste of the meat, not to mask it.\u003c\/p\u003e\u003ch2\u003eThe flavour\u003c\/h2\u003e\u003cp\u003eEarthy and savoury with a peppery backbone. No heat and no smoke-and-mirrors — just deep garlic savouriness, a clean peppery lift and a gentle earthy sweetness from the beetroot that also lends steaks and short ribs a gorgeous deep colour.\u003c\/p\u003e\u003ch2\u003eHow to cook with it\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSeason a thick steak, rest it uncovered in the fridge, then sear hard for a peppery, deeply coloured crust.\u003c\/li\u003e\n\u003cli\u003eRub beef short ribs and cook low and slow until the bark is dark and the meat gives way.\u003c\/li\u003e\n\u003cli\u003eCoat a brisket the night before and smoke it long for classic bark and beefy depth.\u003c\/li\u003e\n\u003cli\u003eTake it past beef — it's a cracker on venison and lamb shanks too.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eIn the jar\u003c\/h2\u003e\u003cp\u003eA striking deep red-brown blend, courtesy of the beetroot, with a medium-coarse grind that grips big cuts and builds a proper bark.\u003c\/p\u003e\u003ch2\u003eIngredients \u0026amp; Dietary\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Salt, Dehydrated Vegetables (Garlic, Beetroot), Spice, Vegetable Oil.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Gluten-free (as stated by the brand); made in New Zealand. Allergens and traces — always check the physical label.\u003c\/p\u003e\u003ch2\u003eThe Rub Smuggler's Verdict\u003c\/h2\u003e\u003cdiv style=\"margin-top:10px;overflow:hidden;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/545_jaw-drop-beef-rib.png?width=440\" alt=\"Darryl Rubb, The Rub Smuggler\" width=\"220\" height=\"220\" loading=\"lazy\" style=\"width:220px;height:220px;float:right;margin:0;\"\u003e\u003cp style=\"margin:0;\"\u003eThe Smuggler's orders: rub it on thick, two coats on a brisket, and let the beetroot do the colour work while patience does the rest. Mop it late with \u003ca href=\"\/en-nz\/products\/fancy-hanks-bbq-sauce-coffee-molasses\"\u003eFancy Hanks Coffee \u0026amp; Molasses BBQ Sauce\u003c\/a\u003e and keep \u003ca href=\"\/en-nz\/products\/tracklements-strong-horseradish-cream\"\u003eTracklements Strong Horseradish Cream\u003c\/a\u003e on the table for the sliced ends. No heat, no gimmicks — just a dark, beefy bark worth guarding.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px dashed #E8340A;border-radius:8px;padding:14px 16px;margin:24px 0 18px;clear:both;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003e🏴‍☠️ Darryl's Secret: Low-and-Slow Beef Short Ribs\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003e\u003cem\u003eDino bones, worth every hour.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eYou'll need:\u003c\/strong\u003e 1 rack beef short ribs (about 2kg, 3–4 bones); 4 tbsp The Beef Rub; 1 tbsp olive oil; ½ cup beef stock for spritzing.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 4px;\"\u003e\u003cstrong\u003eDo this:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col style=\"margin:0 0 4px 20px;\"\u003e\n\u003cli\u003eTrim the hard fat from the top, rub with oil and coat thickly with The Beef Rub.\u003c\/li\u003e\n\u003cli\u003eSmoke at 125°C for 7–8 hours, spritzing with stock every hour after the first three, until the meat probes like butter around 95°C.\u003c\/li\u003e\n\u003cli\u003eRest wrapped in butcher paper for 45 minutes before slicing between the bones.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin:8px 0 0;\"\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e The beetroot in the rub darkens the bark beautifully over a long cook.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"FOUR SAUCEMEN","offers":[{"title":"Default Title","offer_id":44526841593898,"sku":null,"price":28.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/fs2-beef-rub-front.png?v=1783438546","url":"https:\/\/www.therubhub.com.au\/en-nz\/products\/four-saucemen-the-beef-rub-300g","provider":"THE RUB HUB","version":"1.0","type":"link"}