{"product_id":"heavenly-hell-bronco-layne-beef-rub-150g","title":"HEAVENLY HELL: Bronco Layne Beef Rub – 150g","description":"\u003cdiv style=\"border:1px solid #ccc;border-radius:8px;padding:14px 16px;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eAt a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eHeat:\u003c\/strong\u003e None — a savoury, peppery beef rub with no chilli\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 150g shaker\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Made in Australia — family-owned, championship BBQ blend\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e No added MSG, no fillers, preservative \u0026amp; additive free, 100% natural; no gluten source declared — always check the physical label\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eBest on:\u003c\/strong\u003e beef, brisket, beef ribs\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eBad-ass by name, big beef by nature\u003c\/h2\u003e\n\u003cp\u003eBronco Layne — the \"Bad-Ass Beef Rub\" — is Heavenly Hell's multi-award-winning workhorse for anyone who cooks a lot of beef and wants it to taste like the real deal every time. It builds a deep, savoury, peppery crust that loves both a fast sear and a long, low smoke. No gimmicks, just serious bark on serious beef.\u003c\/p\u003e\n\n\u003ch2\u003eThe flavour\u003c\/h2\u003e\n\u003cp\u003eUp front it's savoury and garlicky with a solid hit of pepper. Through the middle a touch of balanced sweetness helps the crust caramelise and darken. It finishes deep and beefy — the sort of rub that makes people ask what you did to the brisket.\u003c\/p\u003e\n\n\u003ch2\u003eHow to cook with it\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCoat a whole brisket the night before and smoke low and slow for a black, peppery bark.\u003c\/li\u003e\n\u003cli\u003eRub beef short ribs generously and cook long until the bark sets like lacquer over jiggly, tender meat.\u003c\/li\u003e\n\u003cli\u003eSeason a thick steak, rest, then sear hard for a dark crust over a rosy centre.\u003c\/li\u003e\n\u003cli\u003eGo two coats on big cuts — one the night before, one before it hits the heat — for extra bark.\u003c\/li\u003e\n\u003cli\u003eRogue move: shake it through beef mince before you smash the patties for a next-level burger.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eIn the shaker\u003c\/h2\u003e\n\u003cp\u003eA medium, reddish-brown grind flecked with cracked pepper. It clings well to an oiled or mustard-slicked surface and darkens into a rich, savoury crust as it cooks.\u003c\/p\u003e\n\n\u003ch2\u003eIngredients \u0026amp; Dietary\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Full ingredient statement to be confirmed from the physical label. Heavenly Hell state the blend is 100% natural with no added MSG, no fillers and preservative \u0026amp; additive free.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e No added MSG, no fillers, preservative \u0026amp; additive free; no gluten source declared — always check the physical label.\u003c\/p\u003e\n\n\u003ch2\u003eThe Rub Smuggler's Verdict\u003c\/h2\u003e\n\u003cdiv style=\"margin-top:10px;overflow:hidden;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/778_jaw-beef-rib.png?width=440\" alt=\"Darryl Rubb, The Rub Smuggler\" width=\"220\" height=\"220\" loading=\"lazy\" style=\"width:220px;height:220px;float:right;margin:0;\"\u003e\n\u003cp style=\"margin:0;\"\u003eEvery fridge needs a proper beef rub, and this is mine. Mop the back half of the cook with \u003ca href=\"\/en-nz\/products\/blues-hog-original-bbq-sauce\"\u003eBlues Hog Original BBQ Sauce\u003c\/a\u003e for a sweet, sticky finish, then serve the slices with a spoon of \u003ca href=\"\/en-nz\/products\/drunken-sailor-beetroot-gin-relish\"\u003eDrunken Sailor Beetroot \u0026amp; Gin Relish\u003c\/a\u003e to lift all that richness. Rest big cuts before you slice — patience is a flavour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px dashed #E8340A;border-radius:8px;padding:14px 16px;margin:24px 0 18px;clear:both;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003e🏴‍☠️ Darryl's Secret: Bronco Smashed Burgers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003e\u003cem\u003eTwo patties, one bad-ass crust.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eYou'll need:\u003c\/strong\u003e 600g beef mince, 20% fat; 2 tbsp Bronco Layne rub; 4 burger buns; 4 slices cheese.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 4px;\"\u003e\u003cstrong\u003eDo this:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col style=\"margin:0 0 4px 20px;\"\u003e\n\u003cli\u003eRoll the mince into eight 75g balls and keep them cold.\u003c\/li\u003e\n\u003cli\u003eGet a flat plate or cast-iron pan ripping hot, drop the balls on and smash flat with a heavy spatula.\u003c\/li\u003e\n\u003cli\u003eSeason the tops with the rub, cook 2 minutes until the edges go lacy and brown, flip, add cheese to half of them and cook 1 more minute.\u003c\/li\u003e\n\u003cli\u003eStack two patties per bun and check they hit 71°C in the middle before serving.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin:8px 0 0;\"\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e Seasoning straight after the smash lets the rub fry into the crust instead of sitting on top.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"clear:both;margin-top:32px;\"\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs it hot?\u003c\/strong\u003e No — Bronco Layne is a savoury, peppery beef rub with no chilli. It's about bark and beefy depth, not heat.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's it best on?\u003c\/strong\u003e Big beef — brisket, beef ribs and steak — but it's a cracker anywhere you want a dark, savoury crust.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it contain MSG or gluten?\u003c\/strong\u003e Heavenly Hell state no added MSG, no fillers, preservative \u0026amp; additive free and 100% natural. No gluten source is declared, but always check the physical label if you're sensitive.\u003c\/p\u003e\n\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\"@context\":\"https:\/\/schema.org\/\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Is it hot?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No — Bronco Layne is a savoury, peppery beef rub with no chilli. It is about bark and beefy depth, not heat.\"}},{\"@type\":\"Question\",\"name\":\"What's it best on?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Big beef — brisket, beef ribs and steak — but it is a cracker anywhere you want a dark, savoury crust.\"}},{\"@type\":\"Question\",\"name\":\"Does it contain MSG or gluten?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Heavenly Hell state no added MSG, no fillers, preservative and additive free and 100% natural. No gluten source is declared, but always check the physical label.\"}}]}\n\u003c\/script\u003e","brand":"HEAVENLY HELL","offers":[{"title":"Default Title","offer_id":44461917077546,"sku":null,"price":22.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/EkmekeVl.png?v=1784602325","url":"https:\/\/www.therubhub.com.au\/en-nz\/products\/heavenly-hell-bronco-layne-beef-rub-150g","provider":"THE RUB HUB","version":"1.0","type":"link"}