{"product_id":"heavenly-hell-cluckin-hell-hot-chicken-rub-150g","title":"HEAVENLY HELL: Cluckin Hell Hot Chicken Rub – 150g","description":"\u003cdiv style=\"border:1px solid #ccc;border-radius:8px;padding:14px 16px;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eAt a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eHeat:\u003c\/strong\u003e Hot — a proper Currumbin kick that builds as you eat\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 150g shaker\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Made in Australia — family-owned, championship BBQ blend\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e No added MSG, no fillers, preservative \u0026amp; additive free, 100% natural; no gluten source declared — always check the physical label\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eBest on:\u003c\/strong\u003e chicken, wings, fried chicken, hot chips\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eTurn every bird into a headline act\u003c\/h2\u003e\n\u003cp\u003eCluckin Hell is the multi-award-winning hot chicken rub and fried-chicken seasoning out of Currumbin — built for cooks who reckon a chook should never be boring. It lays down proper heat and a deep, savoury crust in one shake, on the grill or in the fryer. If you take your poultry seriously, this is the one that earns a permanent spot by the cooktop.\u003c\/p\u003e\n\n\u003ch2\u003eThe flavour\u003c\/h2\u003e\n\u003cp\u003eStraight up it's savoury and smoky, with a garlicky, peppery backbone that grabs the skin. Through the middle the chilli warmth climbs — not a stunt, a genuine building heat — while a subtle sweetness keeps it moreish. It finishes long and toasty, the kind of lingering burn that has you reaching for the next piece.\u003c\/p\u003e\n\n\u003ch2\u003eHow to cook with it\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCoat chicken thighs or Marylands generously and grill hot and fast for a blistered, spicy skin.\u003c\/li\u003e\n\u003cli\u003eDust wings straight before they hit the fire, then toss again the moment they come off for a double hit.\u003c\/li\u003e\n\u003cli\u003eButtermilk-brine drumsticks overnight, dredge in seasoned flour spiked with Cluckin Hell, and fry for Currumbin-style hot fried chicken.\u003c\/li\u003e\n\u003cli\u003eSeason a whole spatchcocked bird and roast until the skin crackles and the heat sinks into the meat.\u003c\/li\u003e\n\u003cli\u003eRogue move: shake it over hot chips, popcorn chicken or buttered corn for an instant flavour bomb.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eIn the shaker\u003c\/h2\u003e\n\u003cp\u003eA rust-red, medium-coarse blend that clings to skin and drumsticks without clumping. Shake it on and you can see the paprika-deep colour build straight away — it blooms into a dark, spicy crust on the heat.\u003c\/p\u003e\n\n\u003ch2\u003eIngredients \u0026amp; Dietary\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients (Heavenly Hell's published list):\u003c\/strong\u003e Smoked paprika, brown sugar, garlic, onion, kosher salt, cayenne pepper, mustard, smoked poblano, cracked black pepper, basil, chipotle, sage, lemon, chicken stock (Salt, sugar, dehydrated vegetables 11.7% (celery, onion, carrot, garlic, parsley), maltodextrin, maize starch, yeast extract, spices, flavour (chicken), extra virgin olive oil, 1%, dried chicken meat extract 1%), dill, cumin, rosemary, pink pepper, celery seed, thyme, herbs \u0026amp; spices. Heavenly Hell state the blend is 100% natural with no added MSG, no fillers and preservative \u0026amp; additive free. Recipes can change — always check the physical label.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContains:\u003c\/strong\u003e mustard (listed ingredient).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e No added MSG, no fillers, preservative \u0026amp; additive free; no gluten source declared — always check the physical label.\u003c\/p\u003e\n\n\u003ch2\u003eThe Rub Smuggler's Verdict\u003c\/h2\u003e\n\u003cdiv style=\"margin-top:10px;overflow:hidden;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/496_jaw-drop-hot-drumstick.png?width=440\" alt=\"Darryl Rubb, The Rub Smuggler\" width=\"220\" height=\"220\" loading=\"lazy\" style=\"width:220px;height:220px;float:right;margin:0;\"\u003e\n\u003cp style=\"margin:0;\"\u003eWord from the docks: a hot bird wants a sweet mate and a sharp one. Glaze your wings late with \u003ca href=\"\/en-nz\/products\/taipan-bbq-competition-glaze-mild-sweet-sticky-bbq-glaze-250ml\"\u003eTaipan BBQ Competition Glaze\u003c\/a\u003e so the sugar tames the fire, then serve a dab of \u003ca href=\"\/en-nz\/products\/drunken-sailor-raspberry-wasabi-mustard\"\u003eDrunken Sailor Raspberry \u0026amp; Wasabi Mustard\u003c\/a\u003e on the side to cut clean through it. Toss the wings the second they leave the heat — the rub grips best while the skin's still sizzling.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px dashed #E8340A;border-radius:8px;padding:14px 16px;margin:24px 0 18px;clear:both;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003e🏴‍☠️ Darryl's Secret: Currumbin Hot Fried Drumsticks\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003e\u003cem\u003eCrunch first, fire second.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eYou'll need:\u003c\/strong\u003e 8 chicken drumsticks; 2 cups buttermilk; 2 cups plain flour; 4 tbsp Cluckin Hell rub; Oil for deep-frying.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 4px;\"\u003e\u003cstrong\u003eDo this:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col style=\"margin:0 0 4px 20px;\"\u003e\n\u003cli\u003eSoak the drumsticks in buttermilk with 1 tbsp of the rub in the fridge overnight.\u003c\/li\u003e\n\u003cli\u003eMix the flour with 2 tbsp rub, then dredge the drumsticks, pressing the flour on hard.\u003c\/li\u003e\n\u003cli\u003eFry at 160°C for 12–14 minutes, turning, until they read 75°C at the bone.\u003c\/li\u003e\n\u003cli\u003eDrain on a rack and dust straight away with the last tablespoon of rub.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin:8px 0 0;\"\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e Rub in the brine, the flour and the finish means the heat runs all the way through, not just on the crust.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"clear:both;margin-top:32px;\"\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eHow hot is Cluckin Hell?\u003c\/strong\u003e Properly hot — a building chilli heat rather than a novelty burn, balanced by a savoury, smoky base so flavour leads and the heat follows.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it just for chicken?\u003c\/strong\u003e No. It's built for poultry and fried chicken, but it's a cracker on hot chips, popcorn chicken, corn and even a spicy burger.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it contain MSG or gluten?\u003c\/strong\u003e Heavenly Hell state no added MSG, no fillers, preservative \u0026amp; additive free and 100% natural. No gluten source is declared, but always check the physical label if you're sensitive.\u003c\/p\u003e\n\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\"@context\":\"https:\/\/schema.org\/\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How hot is Cluckin Hell?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Properly hot — a building chilli heat rather than a novelty burn, balanced by a savoury, smoky base so flavour leads and the heat follows.\"}},{\"@type\":\"Question\",\"name\":\"Is it just for chicken?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No. It is built for poultry and fried chicken, but it is a cracker on hot chips, popcorn chicken, corn and even a spicy burger.\"}},{\"@type\":\"Question\",\"name\":\"Does it contain MSG or gluten?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Heavenly Hell state no added MSG, no fillers, preservative and additive free and 100% natural. No gluten source is declared, but always check the physical label.\"}}]}\n\u003c\/script\u003e","brand":"HEAVENLY HELL","offers":[{"title":"Default Title","offer_id":44461917110314,"sku":null,"price":22.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/heavenly-hell-cluckin-hell-rub-front.png?v=1784600887","url":"https:\/\/www.therubhub.com.au\/en-nz\/products\/heavenly-hell-cluckin-hell-hot-chicken-rub-150g","provider":"THE RUB HUB","version":"1.0","type":"link"}