{"product_id":"heavenly-hell-cocaine-cowboy-all-purpose-rub-150g","title":"HEAVENLY HELL: Cocaine Cowboy All Purpose Rub – 150g","description":"\u003cdiv style=\"border:1px solid #ccc;border-radius:8px;padding:14px 16px;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eAt a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eHeat:\u003c\/strong\u003e Low — a savoury, garlicky all-purpose rub; ancho, chipotle and pasilla play a supporting role\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 150g shaker\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Made in Australia — family-owned, championship BBQ blend (Pitmaster Series)\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Contains MSG, butter powder (milk) and mustard (listed ingredients) — always check the physical label\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eBest on:\u003c\/strong\u003e beef, chicken, pork\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eDangerously good on everything\u003c\/h2\u003e\n\u003cp\u003eCocaine Cowboy is Heavenly Hell's Pitmaster Series championship all-purpose rub — garlic, butter and mushroom loaded into a blend that's ludicrously addictive. It's the shaker that ends up on everything, from a Sunday roast to a midweek steak, and somehow makes all of it better. Fair warning: it goes fast.\u003c\/p\u003e\n\n\u003ch2\u003eThe flavour\u003c\/h2\u003e\n\u003cp\u003eBig, savoury and umami-rich up front — garlic and a buttery, mushroomy depth doing the heavy lifting. A gentle sweetness rounds the edges so it browns beautifully, and the finish is moreish in the most annoying way. It tastes like a compound butter you can shake from a jar.\u003c\/p\u003e\n\n\u003ch2\u003eHow to cook with it\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSeason a steak generously, sear hard, then rest — the garlic-butter notes read like a steakhouse finish.\u003c\/li\u003e\n\u003cli\u003eRub chicken pieces or a whole bird before roasting for a savoury, golden crust.\u003c\/li\u003e\n\u003cli\u003eDust pork chops or a pork roast for an all-purpose hit of umami depth.\u003c\/li\u003e\n\u003cli\u003eToss it through roast potatoes, mushrooms or chips straight out of the oven.\u003c\/li\u003e\n\u003cli\u003eRogue move: stir a spoonful into softened butter for an instant compound butter over anything off the grill.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eIn the shaker\u003c\/h2\u003e\n\u003cp\u003eA savoury, golden-brown blend with a medium grind and visible flecks of garlic and herb. It clings well and browns into an appetising, buttery-smelling crust.\u003c\/p\u003e\n\n\u003ch2\u003eIngredients \u0026amp; Dietary\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients (Heavenly Hell's published list):\u003c\/strong\u003e Kosher salt, garlic, sugar, porcini mushroom, butter powder, onion, monosodium glutamate, Worcestershire powder, parsley, freshly cracked black pepper, ancho, red wine vinegar powder, rosemary, lemon, oregano, basil, celery seed, mustard, chipotle, thyme, smoked paprika, ginger, cumin, bay leaf, pasilla, coriander, herbs \u0026amp; spices. Recipes can change — always check the physical label.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContains:\u003c\/strong\u003e butter powder (milk), mustard and monosodium glutamate (listed ingredients).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e No dietary claims made for this blend. Contains MSG, butter powder (milk) and mustard (listed ingredients); the Worcestershire powder isn't itemised — always check the physical label.\u003c\/p\u003e\n\n\u003ch2\u003eThe Rub Smuggler's Verdict\u003c\/h2\u003e\n\u003cdiv style=\"margin-top:10px;overflow:hidden;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/657_grin-tomahawk-steak.png?width=440\" alt=\"Darryl Rubb, The Rub Smuggler\" width=\"220\" height=\"220\" loading=\"lazy\" style=\"width:220px;height:220px;float:right;margin:0;\"\u003e\n\u003cp style=\"margin:0;\"\u003eThis is the jar that never makes it back to the shelf. Build the plate with \u003ca href=\"\/en-nz\/products\/taipan-bbq-competition-glaze-mild-sweet-sticky-bbq-glaze-250ml\"\u003eTaipan BBQ Competition Glaze\u003c\/a\u003e brushed on late, then finish with a smear of \u003ca href=\"\/en-nz\/products\/blues-hog-honey-mustard-sauce\"\u003eBlues Hog Honey Mustard Sauce\u003c\/a\u003e to sharpen all that richness. Stir a spoonful into soft butter and melt it over a steak — you'll thank me later.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px dashed #E8340A;border-radius:8px;padding:14px 16px;margin:24px 0 18px;clear:both;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003e🏴‍☠️ Darryl's Secret: Garlic Mushroom Pork Chops\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003e\u003cem\u003eThe shaker that ends up on everything starts here.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eYou'll need:\u003c\/strong\u003e 4 thick pork chops; 2 tbsp Cocaine Cowboy rub; 300g mushrooms, sliced; ½ cup cream.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 4px;\"\u003e\u003cstrong\u003eDo this:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col style=\"margin:0 0 4px 20px;\"\u003e\n\u003cli\u003eSeason the chops with the rub and rest 15 minutes.\u003c\/li\u003e\n\u003cli\u003ePan-fry over medium-high heat for 4–5 minutes a side until they read 63°C, then rest on a plate.\u003c\/li\u003e\n\u003cli\u003eIn the same pan, cook the mushrooms for 5 minutes, add the cream and a pinch more rub and simmer 2 minutes.\u003c\/li\u003e\n\u003cli\u003eSpoon the mushroom sauce over the chops.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin:8px 0 0;\"\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e The rub's garlic, butter and mushroom notes carry straight into the pan sauce from the fond.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"clear:both;margin-top:32px;\"\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWhat does it actually taste like?\u003c\/strong\u003e Savoury garlic butter with a mushroomy, umami depth — like a compound butter in shaker form. No heat, just moreish flavour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's it best on?\u003c\/strong\u003e Genuinely everything — beef, chicken, pork, roast veg, potatoes and chips. It's the definition of all-purpose.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it contain MSG or gluten?\u003c\/strong\u003e Yes to MSG — monosodium glutamate is on the published ingredient list, along with butter powder (milk) and mustard. Gluten isn't itemised (the Worcestershire powder isn't broken down), so always check the physical label if you're sensitive.\u003c\/p\u003e\n\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\"@context\":\"https:\/\/schema.org\/\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What does it actually taste like?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Savoury garlic butter with a mushroomy, umami depth — like a compound butter in shaker form. No heat, just moreish flavour.\"}},{\"@type\":\"Question\",\"name\":\"What's it best on?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Genuinely everything — beef, chicken, pork, roast veg, potatoes and chips. It is the definition of all-purpose.\"}},{\"@type\":\"Question\",\"name\":\"Does it contain MSG or gluten?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes to MSG: monosodium glutamate is on the published ingredient list, along with butter powder (milk) and mustard. Gluten is not itemised (the Worcestershire powder is not broken down), so always check the physical label.\"}}]}\n\u003c\/script\u003e","brand":"HEAVENLY HELL","offers":[{"title":"Default Title","offer_id":44461917536298,"sku":null,"price":24.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/MDoVyUVd.png?v=1784648358","url":"https:\/\/www.therubhub.com.au\/en-nz\/products\/heavenly-hell-cocaine-cowboy-all-purpose-rub-150g","provider":"THE RUB HUB","version":"1.0","type":"link"}