{"product_id":"heavenly-hell-pistol-powder-espresso-beef-rub-150g","title":"HEAVENLY HELL: Pistol Powder Espresso Beef Rub – 150g","description":"\u003cdiv style=\"border:1px solid #ccc;border-radius:8px;padding:14px 16px;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eAt a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eHeat:\u003c\/strong\u003e Mild — deep, dark and savoury; ancho, chipotle and cayenne are in the blend\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 150g shaker\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Made in Australia — family-owned, championship BBQ blend\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e No added MSG, no fillers, preservative \u0026amp; additive free, 100% natural; no gluten source declared — always check the physical label\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eBest on:\u003c\/strong\u003e beef, brisket, steak\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eAn espresso shot for your brisket\u003c\/h2\u003e\n\u003cp\u003ePistol Powder loads bone broth and espresso into one outlaw of a beef rub. The coffee drives a dark, near-black bark while the savoury bone-broth depth doubles down on everything beefy. It's built for cooks chasing that steakhouse-meets-smokehouse crust on big cuts.\u003c\/p\u003e\n\n\u003ch2\u003eThe flavour\u003c\/h2\u003e\n\u003cp\u003eIt opens dark and roasty — proper espresso bitterness balanced by a deep, umami savouriness. Cracked pepper runs underneath, and a whisper of sweetness helps the bark set almost black. The finish is long, rich and unmistakably beefy.\u003c\/p\u003e\n\n\u003ch2\u003eHow to cook with it\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRub a brisket the night before and smoke low and slow for a dark, espresso-black bark.\u003c\/li\u003e\n\u003cli\u003eReverse-sear a thick ribeye: season, smoke gently to temperature, then blister for a coffee-dark crust over a rosy centre.\u003c\/li\u003e\n\u003cli\u003eCoat beef short ribs or beef cheeks for a rich, roasty crust on a long braise or smoke.\u003c\/li\u003e\n\u003cli\u003eDry-brine the beef uncovered overnight, then dust a second coat before the heat for maximum bark.\u003c\/li\u003e\n\u003cli\u003eRogue move: shake it over roast field mushrooms or a beef-fat potato for a savoury, coffee-dark hit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eIn the shaker\u003c\/h2\u003e\n\u003cp\u003eA dark, espresso-brown blend with a fine-to-medium grind and visible cracked pepper. It reads almost like coffee grounds and sets into a deep, near-black crust on the heat.\u003c\/p\u003e\n\n\u003ch2\u003eIngredients \u0026amp; Dietary\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients (Heavenly Hell's published list):\u003c\/strong\u003e Black Pepper, Paprika, Garlic, Kosher Salt, Sugar, Beef Bone Broth Powder, Freshly Ground Coffee Beans, Onion, Ancho Chilli, Mustard, Rosemary, Activated Charcoal, Coriander, Chipotle, Ginger, Cayenne, Nutmeg, Turmeric, Herbs \u0026amp; Spices. Heavenly Hell state the blend is 100% natural with no added MSG, no fillers and preservative \u0026amp; additive free. Recipes can change — always check the physical label.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContains:\u003c\/strong\u003e mustard (listed ingredient).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e No added MSG, no fillers, preservative \u0026amp; additive free; no gluten source declared — always check the physical label.\u003c\/p\u003e\n\n\u003ch2\u003eThe Rub Smuggler's Verdict\u003c\/h2\u003e\n\u003cdiv style=\"margin-top:10px;overflow:hidden;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/695_shhh-espresso-steak.png?width=440\" alt=\"Darryl Rubb, The Rub Smuggler\" width=\"220\" height=\"220\" loading=\"lazy\" style=\"width:220px;height:220px;float:right;margin:0;\"\u003e\n\u003cp style=\"margin:0;\"\u003eDarryl's orders: let the coffee do the talking. Mop the last stretch of the cook with \u003ca href=\"\/en-nz\/products\/blues-hog-smokey-mountain-bbq-sauce\"\u003eBlues Hog Smokey Mountain BBQ Sauce\u003c\/a\u003e so the sweet smoke wraps the roasty bark, then cut the richness with a smear of \u003ca href=\"\/en-nz\/products\/drunken-sailor-raspberry-wasabi-mustard\"\u003eDrunken Sailor Raspberry \u0026amp; Wasabi Mustard\u003c\/a\u003e. Two coats on a brisket — the bark sets almost black.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px dashed #E8340A;border-radius:8px;padding:14px 16px;margin:24px 0 18px;clear:both;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003e🏴‍☠️ Darryl's Secret: Espresso Beef Cheek Braise\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003e\u003cem\u003eCoffee for breakfast, coffee for dinner.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eYou'll need:\u003c\/strong\u003e 1kg beef cheeks, trimmed; 3 tbsp Pistol Powder rub; 400g tin crushed tomatoes; 1 cup beef stock; 1 brown onion, sliced.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 4px;\"\u003e\u003cstrong\u003eDo this:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col style=\"margin:0 0 4px 20px;\"\u003e\n\u003cli\u003eCoat the cheeks in the rub and sear in a hot heavy pot for 3 minutes a side until dark.\u003c\/li\u003e\n\u003cli\u003eAdd the onion, tomatoes and stock, cover and cook at 150°C in the oven (or a covered tray in the smoker) for 3–3.5 hours.\u003c\/li\u003e\n\u003cli\u003eWhen a fork slides in with no resistance, lift the cheeks out and reduce the sauce on the stove for 10 minutes.\u003c\/li\u003e\n\u003cli\u003eSpoon the sauce over and serve on mash or soft polenta.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin:8px 0 0;\"\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e The roasty coffee notes deepen in a long braise and give the sauce a rich, dark backbone.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"clear:both;margin-top:32px;\"\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it taste like coffee?\u003c\/strong\u003e There's a genuine dark-roast espresso note, but it reads as savoury and beefy rather than like a cup of coffee — it deepens the crust rather than sweetening it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it hot?\u003c\/strong\u003e Only a little — ancho, chipotle and cayenne are in the blend, but it's all about dark, roasty, savoury depth and a near-black bark.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it contain MSG or gluten?\u003c\/strong\u003e Heavenly Hell state no added MSG, no fillers, preservative \u0026amp; additive free and 100% natural. No gluten source is declared, but always check the physical label if you're sensitive.\u003c\/p\u003e\n\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\"@context\":\"https:\/\/schema.org\/\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Does it taste like coffee?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"There is a genuine dark-roast espresso note, but it reads as savoury and beefy rather than like a cup of coffee — it deepens the crust rather than sweetening it.\"}},{\"@type\":\"Question\",\"name\":\"Is it hot?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Only a little. Ancho, chipotle and cayenne are in the blend, but it is all about dark, roasty, savoury depth and a near-black bark.\"}},{\"@type\":\"Question\",\"name\":\"Does it contain MSG or gluten?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Heavenly Hell state no added MSG, no fillers, preservative and additive free and 100% natural. No gluten source is declared, but always check the physical label.\"}}]}\n\u003c\/script\u003e","brand":"HEAVENLY HELL","offers":[{"title":"Default Title","offer_id":44461917044778,"sku":null,"price":22.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/QNRJwQUh.png?v=1784602387","url":"https:\/\/www.therubhub.com.au\/en-nz\/products\/heavenly-hell-pistol-powder-espresso-beef-rub-150g","provider":"THE RUB HUB","version":"1.0","type":"link"}