{"product_id":"heavenly-hell-the-grilled-the-smoked-the-lovely-steak-brisket-rub-150g","title":"HEAVENLY HELL: The Grilled The Smoked \u0026 The Lovely Steak \u0026 Brisket Rub – 150g","description":"\u003cdiv style=\"border:1px solid #ccc;border-radius:8px;padding:14px 16px;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eAt a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eHeat:\u003c\/strong\u003e None — a savoury, peppery crust with no chilli burn\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 150g shaker\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Made in Australia — family-owned, championship BBQ blend\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e No added MSG, no fillers, preservative \u0026amp; additive free, 100% natural; no gluten source declared — always check the physical label\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eBest on:\u003c\/strong\u003e steak, brisket, beef ribs\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eBuilt for the beef that deserves a standing ovation\u003c\/h2\u003e\n\u003cp\u003eThe Grilled, The Smoked and The Lovely is Heavenly Hell's multi-award-winning championship steak and brisket rub — the one you reach for when the cut is too good to muck up. It lays down a deep, savoury, peppery crust that shines under a hot sear and rewards a long, low smoke. Big beef, big bark, no bull.\u003c\/p\u003e\n\n\u003ch2\u003eThe flavour\u003c\/h2\u003e\n\u003cp\u003eIt opens with coarse cracked pepper and a garlicky, savoury depth that grabs the meat. Through the middle there's a gentle, balanced sweetness that helps the crust caramelise rather than sweeten the beef. The finish is toasty and long — pure steakhouse, the kind of bark you want to pick off the edges.\u003c\/p\u003e\n\n\u003ch2\u003eHow to cook with it\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCoat a thick steak generously, rest 20 minutes, then sear hard for a dark, crackling crust over a rosy centre.\u003c\/li\u003e\n\u003cli\u003eSeason a whole brisket the night before and smoke low and slow for a black, peppery bark and a proud smoke ring.\u003c\/li\u003e\n\u003cli\u003eReverse-sear a tomahawk: rub, smoke gently to temperature, then blister over roaring coals.\u003c\/li\u003e\n\u003cli\u003eDust beef short ribs before a long cook until the bark sets like lacquer.\u003c\/li\u003e\n\u003cli\u003eRogue move: shake it over roast potatoes or a smashed beef burger patty for instant steakhouse swagger.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eIn the shaker\u003c\/h2\u003e\n\u003cp\u003eA coarse, dark-flecked blend heavy with cracked pepper — you can see the grind is built for crust, not dust. It clings to a wet-brined or oiled surface and blooms into a deep, savoury bark on the heat.\u003c\/p\u003e\n\n\u003ch2\u003eIngredients \u0026amp; Dietary\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Full ingredient statement to be confirmed from the physical label. Heavenly Hell state the blend is 100% natural with no added MSG, no fillers and preservative \u0026amp; additive free.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e No added MSG, no fillers, preservative \u0026amp; additive free; no gluten source declared — always check the physical label.\u003c\/p\u003e\n\n\u003ch2\u003eThe Rub Smuggler's Verdict\u003c\/h2\u003e\n\u003cdiv style=\"margin-top:10px;overflow:hidden;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/677_savour-sliced-steak.png?width=440\" alt=\"Darryl Rubb, The Rub Smuggler\" width=\"220\" height=\"220\" loading=\"lazy\" style=\"width:220px;height:220px;float:right;margin:0;\"\u003e\n\u003cp style=\"margin:0;\"\u003eThis is the rub I'd hide under the tarp for my own brisket. Build the cook with \u003ca href=\"\/en-nz\/products\/rum-and-que-meat-juice\"\u003eRum and Que Meat Juice Glaze \u0026amp; BBQ Sauce\u003c\/a\u003e mopped on in the back half, then serve slices with a spoon of \u003ca href=\"\/en-nz\/products\/drunken-sailor-smokey-tomato-relish\"\u003eDrunken Sailor Smokey Tomato Relish\u003c\/a\u003e to cut the richness. Dry-brine the beef uncovered overnight first — the crust sets twice as hard.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px dashed #E8340A;border-radius:8px;padding:14px 16px;margin:24px 0 18px;clear:both;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003e🏴‍☠️ Darryl's Secret: Reverse-Seared Rump Cap\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003e\u003cem\u003eSlow in the smoke, loud on the coals.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eYou'll need:\u003c\/strong\u003e 1.2kg rump cap (picanha), fat on; 3 tbsp The Grilled The Smoked \u0026amp; The Lovely rub; 1 tbsp coarse salt.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 4px;\"\u003e\u003cstrong\u003eDo this:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col style=\"margin:0 0 4px 20px;\"\u003e\n\u003cli\u003eScore the fat cap in a crosshatch, then season all over with salt and the rub. Rest 30 minutes.\u003c\/li\u003e\n\u003cli\u003eSmoke at 120°C until the centre reads 50°C, about 60–75 minutes.\u003c\/li\u003e\n\u003cli\u003eSear fat-side down over hot coals for 2 minutes, then 1 minute on every other side, aiming for 54°C for medium-rare.\u003c\/li\u003e\n\u003cli\u003eRest 10 minutes and slice thin against the grain.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin:8px 0 0;\"\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e Smoking first gives an even pink centre; the hard sear at the end builds the peppery crust.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"clear:both;margin-top:32px;\"\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs it hot?\u003c\/strong\u003e No — it's a savoury, peppery steakhouse rub with no chilli. All crust and bark, built to let good beef taste like good beef.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSteak or brisket?\u003c\/strong\u003e Both. It sears into a fast, dark crust on steak and builds a deep, peppery bark over a long brisket smoke.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it contain MSG or gluten?\u003c\/strong\u003e Heavenly Hell state no added MSG, no fillers, preservative \u0026amp; additive free and 100% natural. No gluten source is declared, but always check the physical label if you're sensitive.\u003c\/p\u003e\n\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\"@context\":\"https:\/\/schema.org\/\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Is it hot?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No — it is a savoury, peppery steakhouse rub with no chilli. All crust and bark, built to let good beef taste like good beef.\"}},{\"@type\":\"Question\",\"name\":\"Steak or brisket?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Both. It sears into a fast, dark crust on steak and builds a deep, peppery bark over a long brisket smoke.\"}},{\"@type\":\"Question\",\"name\":\"Does it contain MSG or gluten?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Heavenly Hell state no added MSG, no fillers, preservative and additive free and 100% natural. No gluten source is declared, but always check the physical label.\"}}]}\n\u003c\/script\u003e","brand":"HEAVENLY HELL","offers":[{"title":"Default Title","offer_id":44461917012010,"sku":null,"price":22.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/LqPcqtJl.png?v=1784602044","url":"https:\/\/www.therubhub.com.au\/en-nz\/products\/heavenly-hell-the-grilled-the-smoked-the-lovely-steak-brisket-rub-150g","provider":"THE RUB HUB","version":"1.0","type":"link"}