{"product_id":"kosmos-q-cow-cover-hot-rub-298g","title":"KOSMOS Q: Cow Cover Hot Rub – 298g","description":"\u003cdiv style=\"border:1px solid #ccc;border-radius:8px;padding:14px 16px;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eAt a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eHeat:\u003c\/strong\u003e Hot — smoky, chilli-forward beef rub (Hub Heat 7\/11)\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 298g (10.5 oz shaker); confirm on the label\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Made in the USA\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Contains soy — always check the physical label.\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eBest on:\u003c\/strong\u003e Steak, burgers, brisket, beef ribs\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:2px solid #f59e0b;background:#3a1d0b;border-radius:8px;padding:14px 16px;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0 0 6px;color:#ffffff;\"\u003e\u003cstrong\u003eClearance — past best-before\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;color:#fde68a;font-style:italic;\"\u003eOffered at a heavy discount as it's past its best-before (BB) date. All products are quality-checked before shipping as well. A BB date is a guide to peak quality, not a safety cut-off, so it's a great chance to save big and try something new.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2\u003eRed, rich and turned up\u003c\/h2\u003e\u003cp\u003eCow Cover is Kosmos Q’s trophy-winning beef rub. Cow Cover Hot is the same rich, smoky blend with the chilli pepper cranked for a genuine kick — built for red meat that wants deep colour, bark and heat.\u003c\/p\u003e\n\u003ch2\u003eThe flavour\u003c\/h2\u003e\u003cp\u003eSavoury chilli, garlic and onion over a hickory-smoke base, with just enough sugar to balance. Red and rich up front, then a warm chilli finish that lingers without stealing the show.\u003c\/p\u003e\n\u003ch2\u003eHow to cook with it\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eCoat steaks, burgers or brisket generously and let it sweat in before cooking.\u003c\/li\u003e\n\u003cli\u003eGrill hot for a seared crust, or run it low-and-slow for deep bark on brisket and beef ribs.\u003c\/li\u003e\n\u003cli\u003eBrilliant on T-bones, ribeyes, tri-tip and London broil.\u003c\/li\u003e\n\u003cli\u003eNot just beef — great on pork and burgers, too.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eIn the shaker\u003c\/h2\u003e\u003cp\u003eA rich red rub with a medium grind and a smoky aroma. Heat sits at Hub Heat 7\/11 — a genuine chilli kick over a smoky, savoury beef base.\u003c\/p\u003e\n\u003ch2\u003eIngredients \u0026amp; Dietary\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Salt, Chilli Pepper \u0026amp; Other Spices, Sugar, Dehydrated Garlic \u0026amp; Onion, Paprika, Disodium Inosinate \u0026amp; Disodium Guanylate, Natural Hickory Smoke Flavour, Citric Acid, and not more than 2% Soybean Oil \u0026amp; Silicon Dioxide (added as processing aids).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Contains soy. Always check the physical label for the current allergen and dietary information.\u003c\/p\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eWhy is it so cheap?\u003c\/strong\u003e It's on runout because it's reached or passed its best-before date, so it's heavily discounted. Best-before is a guide to peak quality, not a safety cut-off — every product is quality-checked before it ships and is still perfectly good to use.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow hot is it?\u003c\/strong\u003e Hot — a genuine chilli kick above the original Cow Cover, balanced by the smoky, savoury beef base.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat's it best on?\u003c\/strong\u003e Steak, burgers, brisket and beef ribs; also great on pork.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs it just for beef?\u003c\/strong\u003e No — it shines on red meat but works a treat on pork and burgers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhere is it made?\u003c\/strong\u003e Made in the USA.\u003c\/p\u003e\n\u003ch2\u003eThe Rub Smuggler’s Verdict\u003c\/h2\u003e\u003cdiv style=\"margin-top:10px;overflow:hidden;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/775_thumbs-hot-brisket-v2.png?width=440\" alt=\"Darryl Rubb, The Rub Smuggler\" width=\"220\" height=\"220\" loading=\"lazy\" style=\"width:220px;height:220px;float:right;margin:0;\"\u003e\u003cp style=\"margin:0;\"\u003eDarryl’s tip: for brisket, coat it the night before so the rub melts into the surface and sets a darker bark. Build the cook with \u003ca href=\"\/en-nz\/products\/fancy-hanks-bbq-sauce-coffee-molasses\"\u003eFancy Hanks Coffee \u0026amp; Molasses\u003c\/a\u003e, then carve and serve with a smear of \u003ca href=\"\/en-nz\/products\/tracklements-strong-horseradish-cream\"\u003eTracklements Strong Horseradish Cream\u003c\/a\u003e to cut the richness. Raid the rest of the \u003ca href=\"\/en-nz\/collections\/kosmos-q\"\u003eKosmos Q stash\u003c\/a\u003e while you’re here.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px dashed #E8340A;border-radius:8px;padding:14px 16px;margin:24px 0 18px;clear:both;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003e🏴‍☠️ Darryl's Secret: Cow Cover Beef Short Ribs\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003e\u003cem\u003eDino bones with a kick.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eYou'll need:\u003c\/strong\u003e 1 rack beef short ribs (about 2kg); 3 tbsp Cow Cover Hot Rub; Spray bottle of half water, half cider vinegar.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 4px;\"\u003e\u003cstrong\u003eDo this:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col style=\"margin:0 0 4px 20px;\"\u003e\n\u003cli\u003eCoat the ribs with the rub and leave them in the fridge overnight.\u003c\/li\u003e\n\u003cli\u003eSmoke at 125°C for 7–8 hours, spritzing every hour after the first 3.\u003c\/li\u003e\n\u003cli\u003eThey're done when a probe slides in like butter, around 95°C. Rest 30 minutes before slicing.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Why is it so cheap?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"It's on runout because it's reached or passed its best-before date, so it's heavily discounted. Best-before is a guide to peak quality, not a safety cut-off — every product is quality-checked before it ships and is still perfectly good to use.\"}}, {\"@type\": \"Question\", \"name\": \"How hot is it?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Hot, a genuine chilli kick above the original Cow Cover, balanced by the smoky, savoury beef base.\"}}, {\"@type\": \"Question\", \"name\": \"What is it best on?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Steak, burgers, brisket and beef ribs; also great on pork.\"}}, {\"@type\": \"Question\", \"name\": \"Where is it made?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Made in the USA.\"}}]}\u003c\/script\u003e","brand":"KOSMOS Q","offers":[{"title":"Default Title","offer_id":44573922983978,"sku":"KOSMOS-CCH","price":15.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/kosmos-q-cow-cover-hot-rub-298g-front.png?v=1784002033","url":"https:\/\/www.therubhub.com.au\/en-nz\/products\/kosmos-q-cow-cover-hot-rub-298g","provider":"THE RUB HUB","version":"1.0","type":"link"}