{"product_id":"lillies-q-carolina-dirt-bbq-rub-170g","title":"LILLIE'S Q: Carolina Dirt BBQ Rub – 170g","description":"\u003cdiv style=\"border:1px solid #ccc;border-radius:8px;padding:14px 16px;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eAt a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eHeat:\u003c\/strong\u003e Mild — sweet and smoky with a slight chilli lift (Hub Heat 2\/11)\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 170g shaker\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Made in the USA by Lillie's Q (Chicago, Illinois), imported to Australia\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eAwards:\u003c\/strong\u003e The rub behind Lillie's Q's 2016 Memphis in May championship (per Lillie's Q)\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Vegan, all natural, made with gluten-free ingredients (not certified), non-GMO, dairy free, nut free — contains mustard seed and celery seed — always check the physical label\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eBest on:\u003c\/strong\u003e Pork shoulder, ribs, chicken, beef, vegetables\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eThe all-purpose rub with a Memphis in May title behind it\u003c\/h2\u003e\n\u003cp\u003eLillie's Q Carolina Dirt is a sweet, smoky, slightly spicy sugar-and-paprika BBQ rub from Chef Charlie McKenna's Chicago barbecue brand, made for ribs, pulled pork, chicken and vegetables. Named after the red clay soil of the Carolinas, it's the rub Lillie's Q credits with its 2016 Memphis in May championship — and it works across pork, chicken, beef and veg without needing a different jar for every protein.\u003c\/p\u003e\n\n\u003ch2\u003eThe flavour\u003c\/h2\u003e\n\u003cp\u003eFront is paprika and brown sugar sweetness, the middle brings sea salt and onion-garlic savouriness, and it finishes with a mild chilli warmth and a background note of mustard and celery seed.\u003c\/p\u003e\n\n\u003ch2\u003eHow to cook with it\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCoat a pork shoulder generously the night before a low-and-slow smoke for a deep red bark\u003c\/li\u003e\n\u003cli\u003eSeason pork belly cubes for burnt ends, then braise them in sauce until sticky\u003c\/li\u003e\n\u003cli\u003eRub into chicken wings or thighs before smoking or grilling\u003c\/li\u003e\n\u003cli\u003eToss through vegetables before they hit the barbecue\u003c\/li\u003e\n\u003cli\u003eRogue move: dust over hot chips straight out of the fryer\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eIn the shaker\u003c\/h2\u003e\n\u003cp\u003eFine-medium grind and brick red-brown colour — builds a rich, mahogany bark once the sugars caramelise.\u003c\/p\u003e\n\n\u003ch2\u003eIngredients \u0026amp; Dietary\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Sugar, paprika, brown sugar, sea salt, spices including chili pepper, salt, onion and garlic powder, mustard seed, celery seed, extractives of paprika (color) and not more than 2% tricalcium phosphate added to prevent caking.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Vegan and all natural per the Australian distributor; made with gluten-free ingredients but not gluten-free certified. Lillie's Q lists it as non-GMO, dairy free, nut free and free of high-fructose corn syrup. Contains mustard seed and celery seed. Allergens — always check the physical label.\u003c\/p\u003e\n\n\u003ch2 style=\"clear:both;margin-top:32px;\"\u003eQuestions answered\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eHow spicy is Lillie's Q Carolina Dirt?\u003c\/strong\u003e Lillie's Q calls it slightly spicy — a mild warmth behind the sweetness. We rate it 2 out of 11 on our Hub Heat.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat can I use it on?\u003c\/strong\u003e It's genuinely all-purpose: slow-cooked ribs, pulled pork, chicken, beef and vegetables all work, and it's great on fries.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDid Carolina Dirt win an award?\u003c\/strong\u003e Lillie's Q says Carolina Dirt was the rub behind its 2016 Memphis in May championship.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it gluten free?\u003c\/strong\u003e It's made with gluten-free ingredients, but it isn't gluten-free certified. It's also vegan, dairy free and nut free.\u003c\/p\u003e\n\n\u003ch2\u003eThe Rub Smuggler's Verdict\u003c\/h2\u003e\n\u003cdiv style=\"margin-top:10px;overflow:hidden;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/406_sprinkling-dirt-pork-shoulder.png?width=440\" alt=\"Darryl Rubb, The Rub Smuggler\" width=\"220\" height=\"220\" loading=\"lazy\" style=\"width:220px;height:220px;float:right;margin:0;\"\u003e\n\u003cp style=\"margin:0;\"\u003ePaprika-sweet with a mild chilli lift and a whisper of mustard seed — an all-rounder equally at home on pork, chook, beef and veg. Rub a pork belly heavily, smoke it over \u003ca href=\"\/en-nz\/products\/natural-smoke-bbq-woods-aussie-oak-wood-chunks-100-real-australian-oak-smoking-wood-1kg\"\u003eNatural Smoke Aussie Oak Chunks\u003c\/a\u003e, then braise the cubes in \u003ca href=\"\/en-nz\/products\/loot-n-booty-cherry-chipotle-bbq-sauce-sweet-heat-bbq-sauce-546g\"\u003eLoot N Booty Cherry Chipotle BBQ Sauce\u003c\/a\u003e until sticky. One jar, a lot of Sundays.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px dashed #E8340A;border-radius:8px;padding:14px 16px;margin:24px 0 18px;clear:both;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003e🏴‍☠️ Darryl's Secret: Carolina Dirt Belly Burnt Ends\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003e\u003cem\u003ePork candy, built in three stages.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eYou'll need:\u003c\/strong\u003e 1.5kg skinless pork belly, cut into 4cm cubes; 3 tbsp Carolina Dirt; 150ml BBQ sauce; 50g butter; 2 tbsp honey.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 4px;\"\u003e\u003cstrong\u003eDo this:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col style=\"margin:0 0 4px 20px;\"\u003e\n\u003cli\u003eToss the cubes in the rub and smoke at 125°C for 3 hours until the bark has set.\u003c\/li\u003e\n\u003cli\u003eMove to a tray with the butter, honey and sauce, cover with foil and cook at 135°C for 1 hour until tender.\u003c\/li\u003e\n\u003cli\u003eUncover and cook another 15 minutes so the sauce tightens to a glaze.\u003c\/li\u003e\n\u003cli\u003eRest 10 minutes before serving.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"How spicy is Lillie's Q Carolina Dirt?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Lillie's Q calls it slightly spicy — a mild warmth behind the sweetness. We rate it 2 out of 11 on our Hub Heat.\"}}, {\"@type\": \"Question\", \"name\": \"What can I use it on?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"It's genuinely all-purpose: slow-cooked ribs, pulled pork, chicken, beef and vegetables all work, and it's great on fries.\"}}, {\"@type\": \"Question\", \"name\": \"Did Carolina Dirt win an award?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Lillie's Q says Carolina Dirt was the rub behind its 2016 Memphis in May championship.\"}}, {\"@type\": \"Question\", \"name\": \"Is it gluten free?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"It's made with gluten-free ingredients, but it isn't gluten-free certified. It's also vegan, dairy free and nut free.\"}}]}\u003c\/script\u003e","brand":"LILLIE'S Q","offers":[{"title":"Default Title","offer_id":44659358629930,"sku":"LILLIESQ-CAROLINADIRT","price":22.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/lillies-q-carolina-dirt-bbq-rub-170g-front.png?v=1792769542","url":"https:\/\/www.therubhub.com.au\/en-nz\/products\/lillies-q-carolina-dirt-bbq-rub-170g","provider":"THE RUB HUB","version":"1.0","type":"link"}