{"product_id":"meat-mitch-steer-season-world-championship-beef-rub-297g","title":"MEAT MITCH – Steer Season | World-Championship Beef Rub | 297g","description":"\u003cdiv style=\"border:2px solid #f59e0b;background:#3a1d0b;border-radius:8px;padding:14px 16px;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0 0 6px;color:#fbbf24;font-weight:bold;\"\u003eShort-dated clearance — heavily discounted\u003c\/p\u003e\n\u003cp style=\"margin:0;color:#fde68a;font-style:italic;\"\u003eOffered at a heavy discount as it's past its best-before (BB) date. Every unit is quality-checked before it ships. A BB date is a guide to peak quality, not a safety cut-off, so it's a great chance to save big and try something new.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #ccc;border-radius:8px;padding:14px 16px;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eAt a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eHeat:\u003c\/strong\u003e Savoury and mild (Hub Heat 2\/11)\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 297g\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Made in the USA (Kansas City)\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Gluten Free\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eBest on:\u003c\/strong\u003e Brisket, steaks, beef short ribs, burgers\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2\u003eSteer Season: the beef rub that won a world title\u003c\/h2\u003e\n\u003cp\u003eThis is the blend that adorned Meat Mitch's 1st-place, World Championship-winning beef at the Memphis in May World Barbecue Championships. A beef-first rub from the Kansas City comp team, built to make steak and brisket sing.\u003c\/p\u003e\n\u003ch3\u003eThe flavour\u003c\/h3\u003e\n\u003cp\u003eSavoury and beef-focused — chilli pepper, paprika and turmeric warmth over a lightly sweetened, salted base. Rounded and moreish rather than hot.\u003c\/p\u003e\n\u003ch3\u003ePerfect on\u003c\/h3\u003e\n\u003cp\u003eBrisket, steaks, beef short ribs and burgers. Anywhere beef needs a deep, savoury crust.\u003c\/p\u003e\n\u003ch3\u003eIn the shaker\u003c\/h3\u003e\n\u003cp\u003eA warm-toned beef rub with a medium grind — layers into a rich, dark bark. Mild heat.\u003c\/p\u003e\n\u003ch3\u003eThe lowdown\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Salt, Spices (Chili Pepper, Paprika, Turmeric), Sugar, Brown Sugar, Yeast Extract, Dehydrated Garlic, Dehydrated Onion, Extractives of Paprika, Disodium Inosinate, Disodium Guanylate, Sunflower Oil, and no greater than 2% Calcium Silicate.\u003cbr\u003e\n\u003cstrong\u003eDietary:\u003c\/strong\u003e Gluten Free.\u003cbr\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 297g.\u003cbr\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Made in the USA (Kansas City).\u003cbr\u003e\n\u003cem\u003eAlways check the physical label for the most accurate ingredient, allergen and nutritional information. Imported formulations can vary batch to batch.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003e\u003cem\u003eOffered at a heavy discount as it's past its best-before (BB) date. Every unit is quality-checked before it ships. A BB date is a guide to peak quality, not a safety cut-off, so it's a great chance to save big and try something new.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eThe Rub Smuggler's Verdict\u003c\/h2\u003e\n\u003cdiv style=\"margin-top:10px;overflow:hidden;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/786_hungry-ribeye.png?width=440\" alt=\"Darryl Rubb, The Rub Smuggler\" width=\"220\" height=\"220\" loading=\"lazy\" style=\"width:220px;height:220px;float:right;margin:0;\"\u003e\n\u003cp style=\"margin:0;\"\u003eA world-title-winning beef rub — I put it on a brisket and briefly forgot my own name. Smoke it low over \u003ca href=\"\/en-nz\/products\/natural-smoke-bbq-woods-ironbark-wood-chunks-100-real-ironbark-smoking-wood-1kg\"\u003eNatural Smoke Ironbark Wood Chunks\u003c\/a\u003e, and finish the slices with a lick of \u003ca href=\"\/en-nz\/products\/the-feedlot-trailblazer-texas-style-bbq-sauce-500ml\"\u003eThe Feedlot Trailblazer Texas Style BBQ Sauce\u003c\/a\u003e. — The Rub Smuggler\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px dashed #E8340A;border-radius:8px;padding:14px 16px;margin:24px 0 18px;clear:both;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003e🏴‍☠️ Darryl's Secret: Reverse-Seared Scotch Fillet\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003e\u003cem\u003eLow first, loud last.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eYou'll need:\u003c\/strong\u003e 2 scotch fillets, about 3cm thick; 1½ tbsp Steer Season; 1 tsp oil.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 4px;\"\u003e\u003cstrong\u003eDo this:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col style=\"margin:0 0 4px 20px;\"\u003e\n\u003cli\u003eSeason the steaks all over 40 minutes before cooking.\u003c\/li\u003e\n\u003cli\u003eCook indirect at 120°C until the centre reads 50°C, about 35–45 minutes.\u003c\/li\u003e\n\u003cli\u003eSear over the hottest heat you've got for 1 minute a side, then rest 5 minutes — you'll land around 54°C for medium-rare.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin:8px 0 0;\"\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e The slow start cooks it evenly edge to edge; the sear is only there for the crust.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Meat Mitch","offers":[{"title":"Default Title","offer_id":44529650073642,"sku":"MM-STEER-297","price":15.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/Meat-Mitch-Larger-rubs-Steer-season-920.jpg?v=1783077567","url":"https:\/\/www.therubhub.com.au\/en-nz\/products\/meat-mitch-steer-season-world-championship-beef-rub-297g","provider":"THE RUB HUB","version":"1.0","type":"link"}