{"product_id":"memphis-bbq-dry-rub-340g","title":"CROIX VALLEY: Memphis BBQ Dry Rub | Memphis-Style BBQ Rub | 340g (12oz) Shaker","description":"\u003cdiv style=\"border:1px solid #ccc;border-radius:8px;padding:14px 16px;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eAt a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eHeat:\u003c\/strong\u003e Warm spice, not fiery\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 340g (12oz) shaker\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Hudson, Wisconsin, USA\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Vegan and gluten free (brand claim); always check the physical label.\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eBest on:\u003c\/strong\u003e pork shoulder, pork ribs, pulled pork, chicken\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eThe rub that placed at the NBGA Awards\u003c\/h2\u003e\n\u003cp\u003eMemphis barbecue is a dry-rub town before it's a sauce town, and this blend was built to do the job on its own — no glaze required. It took 2nd place in the All-Purpose Rub category at the 2017 NBGA Awards of Excellence, and it suits the cook who wants pork shoulder and ribs to stand on rub alone. It nails that low-and-slow warmth without ever needing a bottle of sauce to finish the job.\u003c\/p\u003e\n\n\u003ch2\u003eThe flavour\u003c\/h2\u003e\n\u003cp\u003eFront palate is warm paprika with a touch of brown sugar, middle brings savoury garlic and black pepper, finish is gentle and slow-building rather than fiery — warm spice that lingers without heat.\u003c\/p\u003e\n\n\u003ch2\u003eHow to cook with it\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eApply a generous, even coat to a pork shoulder and let it sit for a couple of hours before smoking so the rub forms a proper base bark.\u003c\/li\u003e\n\u003cli\u003eSmoke low and slow with light hickory or applewood, and resist the urge to sauce it — Memphis dry rub is meant to carry the whole cook.\u003c\/li\u003e\n\u003cli\u003eFor ribs, apply the rub again lightly straight off the smoker while they're still hot, so a second dry layer sticks to the bark.\u003c\/li\u003e\n\u003cli\u003eLeft-field use: rub it onto corn on the cob before grilling for a smoky, savoury side dish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eIn the shaker\u003c\/h2\u003e\n\u003cp\u003eA shaker of warm reddish-brown rub with fine paprika colouring throughout; a fine, even grind that builds a dry, dark bark rather than a wet glaze.\u003c\/p\u003e\n\n\u003ch2\u003eIngredients \u0026amp; Dietary\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients (from the brand's label):\u003c\/strong\u003e Salt, Sugar, Spices, Granulated Garlic, Granulated Onion, Ground Mustard, Herbs, Celery Seed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContains:\u003c\/strong\u003e mustard, celery (as declared on the brand's label).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Vegan and gluten free (brand claim); always check the physical label.\u003c\/p\u003e\n\n\u003ch2\u003eThe Rub Smuggler's Verdict\u003c\/h2\u003e\n\u003cdiv style=\"margin-top:10px;overflow:hidden;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/888_thumbsup-memphis-ribs.png?width=440\" alt=\"Darryl Rubb, The Rub Smuggler\" width=\"220\" height=\"220\" loading=\"lazy\" style=\"width:220px;height:220px;float:right;margin:0;\"\u003e\n\u003cp style=\"margin:0;\"\u003eAn award-winning dry rub doesn't need a bottle to prove itself, and Memphis backs that up with nothing but smoke and time. Give it an hour on the meat before it sees heat — the rub needs the head start more than the smoker does. If you want extra shine, \u003ca href=\"\/en-nz\/products\/four-monkeys-bbq-cherry-apple-rib-glaze\"\u003eFour Monkeys' cherry apple jalapeño rib glaze\u003c\/a\u003e won't fight the pork. Pour a little \u003ca href=\"\/en-nz\/products\/tillmans-barbecue-grandmas-red-bbq-sauce\"\u003eTillman's Grandma's Red BBQ Sauce\u003c\/a\u003e on the side for the wet-rib crowd — no judgement here.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px dashed #E8340A;border-radius:8px;padding:14px 16px;margin:24px 0 18px;clear:both;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003e🏴‍☠️ Darryl's Secret: Double-Dusted Memphis Ribs\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003e\u003cem\u003eDry rub, two coats, zero sauce required.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eYou'll need:\u003c\/strong\u003e 1 rack pork spare ribs; 3 tbsp Memphis BBQ Dry Rub, plus extra to finish; Apple juice in a spray bottle.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 4px;\"\u003e\u003cstrong\u003eDo this:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col style=\"margin:0 0 4px 20px;\"\u003e\n\u003cli\u003eCoat the ribs and let them sit for an hour.\u003c\/li\u003e\n\u003cli\u003eSmoke at 120°C over hickory or apple for 5–6 hours, spritzing now and then, until they bend and crack when lifted.\u003c\/li\u003e\n\u003cli\u003eDust lightly with more rub straight off the smoker.\u003c\/li\u003e\n\u003cli\u003eRest 10 minutes, then slice between the bones.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin:8px 0 0;\"\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e The second dusting sticks to the hot bark and gives you a fresh layer of spice.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2\u003eQuestions answered\u003c\/h2\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eWhy is this rub described as award-winning?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 14px;\"\u003eIt took 2nd place in the All-Purpose Rub category at the 2017 NBGA Awards of Excellence.\u003c\/p\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eIs it spicy?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 14px;\"\u003eNo — it's warm spice rather than fiery heat, true to the Memphis dry-rub style.\u003c\/p\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eDo I need a sauce with it?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 14px;\"\u003eNot at all — Memphis rubs are built to carry a cook on their own, though a sauce on the side never hurts.\u003c\/p\u003e","brand":"CROIX VALLEY","offers":[{"title":"Default Title","offer_id":44768324943914,"sku":null,"price":36.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/croix-valley-memphis-bbq-dry-rub-340g-front.png?v=1788141290","url":"https:\/\/www.therubhub.com.au\/en-nz\/products\/memphis-bbq-dry-rub-340g","provider":"THE RUB HUB","version":"1.0","type":"link"}