{"product_id":"middle-kingdom-beef-baron-beef-all-purpose-seasoning-165g","title":"MIDDLE KINGDOM: Beef Baron – 165g","description":"\u003cdiv style=\"border:1px solid #ccc;border-radius:8px;padding:14px 16px;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eAt a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eHeat:\u003c\/strong\u003e None — bold, savoury, coffee and pepper\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 165g shaker\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Made in Australia\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Contains MSG (621); gluten friendly — always check the physical label\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eBest on:\u003c\/strong\u003e Brisket, steak, beef ribs, burgers\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eBig beef flavour with a coffee backbone\u003c\/h2\u003e\n\u003cp\u003eBeef Baron is built to make beef taste more like beef — a bold, savoury all-rounder with black pepper up front and a dark, roasted coffee note running underneath. From the award-winning Firehouse Barbecue competition team, it's the everyday jar for brisket, steak, burgers and anything that wants deep, meaty savour.\u003c\/p\u003e\n\n\u003ch2\u003eThe flavour\u003c\/h2\u003e\n\u003cp\u003eCracked black pepper leads, then a rich, roasted coffee note and a wave of savoury umami fill the middle, with just enough sugar to round the edges. It finishes long and meaty rather than sweet — the coffee reads as depth and darkness, never as a cup of coffee.\u003c\/p\u003e\n\n\u003ch2\u003eHow to cook with it\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCoat a brisket or beef ribs and cook low and slow — the rub darkens as it sets, building a deep, savoury crust.\u003c\/li\u003e\n\u003cli\u003eSeason steaks generously and sear hard for a peppery, coffee-dark bark on the outside.\u003c\/li\u003e\n\u003cli\u003eWork it through beef mince before shaping burger patties for seasoning all the way through.\u003c\/li\u003e\n\u003cli\u003eRogue move: dust it over roast mushrooms or a tray of roast potatoes for a savoury, umami hit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eIn the shaker\u003c\/h2\u003e\n\u003cp\u003eA medium grind flecked dark with pepper and roasted coffee. It spreads into an even, clinging coat and deepens in colour through the cook — that darkening is the rub working, not burning.\u003c\/p\u003e\n\n\u003ch2\u003eIngredients \u0026amp; Dietary\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Salt, Pepper, Spices, Sugar, Coffee, Flavour Enhancer (621).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Contains added MSG (Flavour Enhancer 621). Made on the same equipment as products that contain soy, sesame, gluten, peanuts and tree nuts — always check the physical label.\u003c\/p\u003e\n\n\u003ch2\u003eThe Rub Smuggler's Verdict\u003c\/h2\u003e\n\u003cdiv style=\"margin-top:10px;overflow:hidden;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/483_hungry-tomahawk-steak.png?width=440\" alt=\"Darryl Rubb, The Rub Smuggler\" width=\"220\" height=\"220\" loading=\"lazy\" style=\"width:220px;height:220px;float:right;margin:0;\"\u003e\n\u003cp style=\"margin:0;\"\u003eNow here's a rub with coffee stowed in the hold — bold, dark and savoury, the sort that makes a brisket sing. Cook it low and slow, then paint on \u003ca href=\"\/en-nz\/products\/four-saucemen-the-bbq-sauce-500ml\"\u003eFour Saucemen The BBQ Sauce\u003c\/a\u003e and stand a sharp \u003ca href=\"\/en-nz\/products\/butchers-axe-bbq-mustard-sauce-500ml\"\u003eButcher's Axe BBQ Mustard Sauce\u003c\/a\u003e alongside for cut-through. Don't fret when the rub darkens on the coals — that's the coffee doing its work. Rest the beef before you carve.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px dashed #E8340A;border-radius:8px;padding:14px 16px;margin:24px 0 18px;clear:both;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003e🏴‍☠️ Darryl's Secret: Reverse-Seared Rump Cap\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003e\u003cem\u003eLow and slow first, then a hard getaway sear.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eYou'll need:\u003c\/strong\u003e 1.2kg rump cap (picanha); 2 tbsp Beef Baron; 1 tbsp oil.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 4px;\"\u003e\u003cstrong\u003eDo this:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col style=\"margin:0 0 4px 20px;\"\u003e\n\u003cli\u003eScore the fat cap lightly and season all over with Beef Baron. Rest uncovered in the fridge for a few hours.\u003c\/li\u003e\n\u003cli\u003eCook indirect at 120°C until the centre hits 50°C, about 1 hour.\u003c\/li\u003e\n\u003cli\u003eSear over very hot coals or in a smoking pan for 1–2 minutes per side, fat side first.\u003c\/li\u003e\n\u003cli\u003eRest 10 minutes, then slice thinly against the grain.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin:8px 0 0;\"\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e The low start cooks it evenly edge to edge; the sear builds the coffee-dark crust.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"clear:both;margin-top:32px;\"\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDoes Beef Baron contain MSG?\u003c\/strong\u003e\u003cbr\u003eYes — it contains added MSG as Flavour Enhancer 621, which lifts the savoury, meaty depth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill the coffee make it taste bitter?\u003c\/strong\u003e\u003cbr\u003eNo — the coffee reads as dark, roasted depth rather than a coffee flavour. It makes the beef taste richer.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it only for beef?\u003c\/strong\u003e\u003cbr\u003eBeef is its strong suit, but it's a savoury all-purpose seasoning that also works on mushrooms, potatoes and other big, earthy flavours.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it gluten free?\u003c\/strong\u003e\u003cbr\u003eThere's no gluten ingredient in the blend, but it's made on shared equipment, so we list it as gluten friendly — always check the physical label.\u003c\/p\u003e\n\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\"@context\":\"https:\/\/schema.org\/\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Does Beef Baron contain MSG?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — it contains added MSG as Flavour Enhancer 621, which lifts the savoury, meaty depth.\"}},{\"@type\":\"Question\",\"name\":\"Will the coffee make it taste bitter?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No — the coffee reads as dark, roasted depth rather than a coffee flavour. It makes the beef taste richer.\"}},{\"@type\":\"Question\",\"name\":\"Is it only for beef?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Beef is its strong suit, but it is a savoury all-purpose seasoning that also works on mushrooms, potatoes and other big, earthy flavours.\"}},{\"@type\":\"Question\",\"name\":\"Is it gluten free?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"There is no gluten ingredient in the blend, but it is made on shared equipment, so we list it as gluten friendly. Always check the physical label.\"}}]}\n\u003c\/script\u003e","brand":"MIDDLE KINGDOM","offers":[{"title":"Default Title","offer_id":44513960460330,"sku":"MK-BEEFBARON-165","price":21.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/middle-kingdom-beef-baron-beef-seasoning-165g-front.png?v=1783858523","url":"https:\/\/www.therubhub.com.au\/en-nz\/products\/middle-kingdom-beef-baron-beef-all-purpose-seasoning-165g","provider":"THE RUB HUB","version":"1.0","type":"link"}