{"product_id":"middle-kingdom-chicken-chieftain-chicken-all-purpose-seasoning-160g","title":"MIDDLE KINGDOM: Chicken Chieftain – 160g","description":"\u003cdiv style=\"border:1px solid #ccc;border-radius:8px;padding:14px 16px;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eAt a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eHeat:\u003c\/strong\u003e Mild — gentle, aromatic warmth\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 160g shaker\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Made in Australia\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Contains MSG (621); gluten friendly — always check the physical label\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eBest on:\u003c\/strong\u003e Chicken wings, roast chicken, chicken thighs, pork\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eThe all-rounder your chook's been waiting for\u003c\/h2\u003e\n\u003cp\u003eChicken Chieftain is the do-everything seasoning built to make chicken taste its best — balanced, aromatic and gently warm. From the award-winning Firehouse Barbecue competition team, it's the jar that goes on wings, whole roast chook, thighs and more, and quietly becomes the one you reach for most.\u003c\/p\u003e\n\n\u003ch2\u003eThe flavour\u003c\/h2\u003e\n\u003cp\u003eSavoury and well-rounded, with an aromatic lift of spice and just a whisper of sweetness. The heat sits mild and gentle — a soft warmth that rounds everything off rather than biting — so it flatters chicken for the whole table, kids included.\u003c\/p\u003e\n\n\u003ch2\u003eHow to cook with it\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eToss chicken wings in a good coat and roast, grill or air-fry until crisp and golden.\u003c\/li\u003e\n\u003cli\u003eRub it over and under the skin of a whole chicken before roasting for even, savoury flavour.\u003c\/li\u003e\n\u003cli\u003eSeason thighs or Marylands ahead of a barbecue for a reliable, crowd-pleasing cook.\u003c\/li\u003e\n\u003cli\u003eRogue move: shake it over hot chips, roast potatoes or popcorn for a savoury snack lift.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eIn the shaker\u003c\/h2\u003e\n\u003cp\u003eA fine, even blend that flows freely and coats evenly — easy to work over and under skin so the flavour lands where it counts. It settles into a savoury, aromatic layer over the cook.\u003c\/p\u003e\n\n\u003ch2\u003eIngredients \u0026amp; Dietary\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Sugar, Salt, Spices, Flavour Enhancer (621).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Contains added MSG (Flavour Enhancer 621). Made on the same equipment as products that contain soy, sesame, gluten, peanuts and tree nuts — always check the physical label.\u003c\/p\u003e\n\n\u003ch2\u003eThe Rub Smuggler's Verdict\u003c\/h2\u003e\n\u003cdiv style=\"margin-top:10px;overflow:hidden;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/679_fist-pump-chicken-leg.png?width=440\" alt=\"Darryl Rubb, The Rub Smuggler\" width=\"220\" height=\"220\" loading=\"lazy\" style=\"width:220px;height:220px;float:right;margin:0;\"\u003e\n\u003cp style=\"margin:0;\"\u003eChef's kiss, this one — a proper all-rounder that makes everyday chook taste like you tried. Balanced, aromatic and gently warm, it's the jar you'll empty fastest. Toss wings in \u003ca href=\"\/en-nz\/products\/atomic-chicken-honey-mango-bbq-sauce-250ml\"\u003eAtomic Chicken Honey Mango BBQ Sauce\u003c\/a\u003e after the cook, or go sharp and spicy with \u003ca href=\"\/en-nz\/products\/four-saucemen-buffalo-wing-sauce-500ml\"\u003eFour Saucemen Buffalo Wing Sauce\u003c\/a\u003e. Get the rub under the skin, not just on it — that's where the magic hides.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px dashed #E8340A;border-radius:8px;padding:14px 16px;margin:24px 0 18px;clear:both;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003e🏴‍☠️ Darryl's Secret: Kettle-Crisped Chicken Marylands\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003e\u003cem\u003eCrispy skin, juicy leg, everybody wins.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eYou'll need:\u003c\/strong\u003e 4 chicken marylands; 2 tbsp Chicken Chieftain; 1 tbsp oil.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 4px;\"\u003e\u003cstrong\u003eDo this:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col style=\"margin:0 0 4px 20px;\"\u003e\n\u003cli\u003eLoosen the skin and rub some seasoning underneath, then oil the skin and season the outside.\u003c\/li\u003e\n\u003cli\u003eCook indirect at 180°C for 40–45 minutes.\u003c\/li\u003e\n\u003cli\u003eMove over direct heat skin-side down for 2–3 minutes to crisp, until the thigh reads 75°C. Rest 5 minutes.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin:8px 0 0;\"\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e Seasoning under the skin flavours the meat itself, not just the outside.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"clear:both;margin-top:32px;\"\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs Chicken Chieftain spicy?\u003c\/strong\u003e\u003cbr\u003eNo — the heat is mild and gentle, an aromatic warmth rather than a chilli burn. It suits the whole family.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it only for chicken?\u003c\/strong\u003e\u003cbr\u003eChicken is its home ground, but it's a genuine all-rounder — it's also excellent on pork, potatoes and roast veg.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it contain MSG?\u003c\/strong\u003e\u003cbr\u003eYes — it contains added MSG as Flavour Enhancer 621, which lifts the savoury flavour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it gluten free?\u003c\/strong\u003e\u003cbr\u003eThere's no gluten ingredient in the blend, but it's made on shared equipment, so we list it as gluten friendly — always check the physical label.\u003c\/p\u003e\n\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\"@context\":\"https:\/\/schema.org\/\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Is Chicken Chieftain spicy?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No — the heat is mild and gentle, an aromatic warmth rather than a chilli burn. It suits the whole family.\"}},{\"@type\":\"Question\",\"name\":\"Is it only for chicken?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Chicken is its home ground, but it is a genuine all-rounder, also excellent on pork, potatoes and roast veg.\"}},{\"@type\":\"Question\",\"name\":\"Does it contain MSG?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — it contains added MSG as Flavour Enhancer 621, which lifts the savoury flavour.\"}},{\"@type\":\"Question\",\"name\":\"Is it gluten free?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"There is no gluten ingredient in the blend, but it is made on shared equipment, so we list it as gluten friendly. Always check the physical label.\"}}]}\n\u003c\/script\u003e","brand":"MIDDLE KINGDOM","offers":[{"title":"Default Title","offer_id":44513960525866,"sku":"MK-CHICKENCHIEFTAIN-160","price":21.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/middle-kingdom-chicken-chieftain-chicken-seasoning-160g-front.png?v=1783858699","url":"https:\/\/www.therubhub.com.au\/en-nz\/products\/middle-kingdom-chicken-chieftain-chicken-all-purpose-seasoning-160g","provider":"THE RUB HUB","version":"1.0","type":"link"}