{"product_id":"rum-and-que-intensify","title":"RUM AND QUE: Intensify All Purpose Rub – 200g","description":"\u003cdiv style=\"border:1px solid #ccc;border-radius:8px;padding:14px 16px;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eAt a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eHeat:\u003c\/strong\u003e Low — savoury, no real heat\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 200g shaker\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Made in New Zealand — forged in the competition BBQ scene\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Contains MSG (flavour enhancer 621). Ingredients: salt, sugar, flavour enhancer (621), dehydrated garlic, spices, vegetable oil — always check the physical label\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eBest on:\u003c\/strong\u003e Everything — beef, pork, chicken \u0026amp; veg\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2\u003eThe flavour booster\u003c\/h2\u003e\n\u003cp\u003eIntensify does exactly what the name promises. It's Rum and Que's umami-loaded all-purpose booster — the shaker you reach for when a cook needs more savoury depth. Less a standalone show pony, more the secret weapon that makes everything else on the plate taste like more.\u003c\/p\u003e\n\u003ch2\u003eThe flavour\u003c\/h2\u003e\n\u003cp\u003eDeep, mouth-filling savouriness — garlic, salt and a rounded umami hit that amplifies whatever it lands on. Barely any sweetness and no chilli; just pure savoury intensity.\u003c\/p\u003e\n\u003ch2\u003eHow to cook with it\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDust it over steak or burgers in the last moments for an instant umami lift.\u003c\/li\u003e\n\u003cli\u003eStir a pinch through mince, meatballs or a bolognese for deeper savoury flavour.\u003c\/li\u003e\n\u003cli\u003eSeason roast vegetables or hot chips for a moreish, savoury edge.\u003c\/li\u003e\n\u003cli\u003eUse it as a base layer under a sweeter rub to build savoury depth.\u003c\/li\u003e\n\u003cli\u003eShake it over hot buttered popcorn for a salty, umami snack.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIn the shaker\u003c\/h2\u003e\n\u003cp\u003eA fine, free-flowing savoury seasoning with visible garlic. Because it's built to boost, a little goes a long way — season, taste, then add more.\u003c\/p\u003e\n\u003ch2\u003eIngredients \u0026amp; Dietary\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Salt, sugar, flavour enhancer (621), dehydrated garlic, spices, vegetable oil.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Contains a flavour enhancer (MSG, 621). May contain allergen traces — always check the physical label for the most accurate ingredient, allergen and nutritional information.\u003c\/p\u003e\n\u003ch2\u003eThe Rub Smuggler's Verdict\u003c\/h2\u003e\n\u003cdiv style=\"margin-top:10px;overflow:hidden;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/691_thumbs-up-beef-rib.png?width=440\" alt=\"Darryl Rubb, The Rub Smuggler\" width=\"220\" height=\"220\" loading=\"lazy\" style=\"width:220px;height:220px;float:right;margin:0;\"\u003e\n\u003cp style=\"margin:0;\"\u003eEvery galley has one bottle it swears by — this is mine for making a lazy cook taste deliberate. Lay it down as your savoury base, splash \u003ca href=\"\/en-nz\/products\/boomas-bbq-boomtang-bbq-sauce\"\u003eBoomas Boomtang BBQ Sauce\u003c\/a\u003e over the top, and finish with a crack of \u003ca href=\"\/en-nz\/products\/fancy-hanks-bbq-pepper-seasoning\"\u003eFancy Hanks BBQ Pepper\u003c\/a\u003e. Season in layers as you cook, not all at the end.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px dashed #E8340A;border-radius:8px;padding:14px 16px;margin:24px 0 18px;clear:both;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003e🏴‍☠️ Darryl's Secret: Umami Smash Burgers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003e\u003cem\u003eThin, crispy and suspiciously good.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eYou'll need:\u003c\/strong\u003e 600g beef mince (20% fat), rolled into 4 balls; 2 tsp Intensify; 4 cheese slices; 4 burger buns, toasted.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 4px;\"\u003e\u003cstrong\u003eDo this:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col style=\"margin:0 0 4px 20px;\"\u003e\n\u003cli\u003eHeat a flattop or heavy pan until very hot, about 230°C.\u003c\/li\u003e\n\u003cli\u003eDrop a ball on, smash it thin with a spatula and season the top with a pinch of Intensify.\u003c\/li\u003e\n\u003cli\u003eCook 2 minutes until the edges are deeply browned, flip, add cheese and cook 1 more minute until cooked through (71°C).\u003c\/li\u003e\n\u003cli\u003eStack straight onto the toasted buns.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin:8px 0 0;\"\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e Seasoning the raw top means the umami cooks right into the crust after the flip.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"RUM AND QUE","offers":[{"title":"Default Title","offer_id":40542017847338,"sku":null,"price":23.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/rum-and-que-intensify-all-purpose-rub-200g-front-v2.png?v=1788042278","url":"https:\/\/www.therubhub.com.au\/en-nz\/products\/rum-and-que-intensify","provider":"THE RUB HUB","version":"1.0","type":"link"}