{"product_id":"cattlemans-grill-original-cowboy-coffee-steak-rub","title":"CATTLEMAN'S GRILL: Original Cowboy Coffee Steak Rub – 283g","description":"\u003cdiv style=\"border:1px solid #ccc;border-radius:8px;padding:14px 16px;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eAt a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eHeat:\u003c\/strong\u003e None — savoury, dark and coffee-driven\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 283g (10 oz) shaker\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Made in the USA\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e No MSG, no chemical preservatives, no anti-caking agents. Gluten friendly — always check the physical label.\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eBest on:\u003c\/strong\u003e Ribeye, sirloin, beef short rib, pork chops\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2\u003eThe rub that started the whole outfit\u003c\/h2\u003e\n\u003cp\u003eCattleman's Grill was built on this one. Coarsely ground strong coffee was a chuck wagon staple long before anyone called it a steak rub, and Cattleman's put it back where it belongs: on beef, over fire. Raw cane sugar, kosher salt, coffee and paprika — four things, no filler, and a crust that tastes like a campfire breakfast in the best possible way.\u003c\/p\u003e\n\u003ch2\u003eThe flavour\u003c\/h2\u003e\n\u003cp\u003eCoffee leads and stays: dark, roasted and faintly bitter in the way good espresso is. Raw cane sugar rounds the edges and helps the crust set, while kosher salt drives the beef flavour up rather than sitting on top of it. Paprika brings colour and a gentle sweetness at the back. There is no chilli heat here at all — it is depth, not fire.\u003c\/p\u003e\n\u003ch2\u003eHow to cook with it\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCoat a thick ribeye the night before and leave it uncovered in the fridge, then sear it hard and finish it in indirect heat.\u003c\/li\u003e\n\u003cli\u003eBecause of the sugar, keep it off the hottest part of the grill for long cooks — it will darken fast and can turn bitter if you push it.\u003c\/li\u003e\n\u003cli\u003eUse mustard as a binder on beef short rib, then two coats of rub with ten minutes between them for a serious bark.\u003c\/li\u003e\n\u003cli\u003eSeason pork chops and finish them in a pan with butter, spooning it over as they rest.\u003c\/li\u003e\n\u003cli\u003eRogue move: a heavy pinch through a beef chilli or a slow-braised cheek adds a roasted depth people cannot place.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIn the shaker\u003c\/h2\u003e\n\u003cp\u003eDark and coarse, closer to a coffee grind than a powder, with pale sugar and salt crystals visible through it. That coarseness is deliberate — it builds texture on a thick steak and survives a hard sear instead of burning off.\u003c\/p\u003e\n\u003ch2\u003eIngredients \u0026amp; Dietary\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Raw cane sugar, kosher salt, coffee, paprika and spices.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Cattleman's Grill state no MSG, no chemical preservatives and no anti-caking agents across the range. No gluten-containing ingredient appears in the statement above and no formal gluten-free certification is carried, so we list it as gluten friendly — always check the physical label.\u003c\/p\u003e\n\u003ch2\u003eThe Rub Smuggler's Verdict\u003c\/h2\u003e\n\u003cdiv style=\"margin-top:10px;overflow:hidden;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/smuggler-fork-knife.png?v=1782796072\u0026amp;width=440\" alt=\"Darryl Rubb, The Rub Smuggler\" width=\"220\" height=\"220\" loading=\"lazy\" style=\"width:220px;height:220px;float:right;margin:0;\"\u003e\n\u003cp style=\"margin:0;\"\u003eThe Smuggler reckons this is the one that earned the brand its name, and he is not arguing with it. Go light over direct flame — that raw sugar catches quicker than you think, so build the crust early and finish the steak off to the side. Pour \u003ca href=\"\/products\/blues-hog-original-bbq-sauce\"\u003eBlues Hog Original BBQ Sauce\u003c\/a\u003e into the mix and scatter \u003ca href=\"\/products\/hardcore-carnivore-texas-jalapeno-salt\"\u003eHardcore Carnivore Texas Jalapeno Salt\u003c\/a\u003e over the slices at the board.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2\u003eQuestions answered\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDoes a coffee rub make steak taste like coffee?\u003c\/strong\u003e\u003cbr\u003eNot in the way a cup does. Coffee reads as roasted depth and a darker crust — most people taste richness and bitterness balance rather than an obvious coffee flavour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs Original Cowboy spicy?\u003c\/strong\u003e\u003cbr\u003eNo. It contains no chilli heat. The blend is raw cane sugar, kosher salt, coffee, paprika and spices.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it on long smokes?\u003c\/strong\u003e\u003cbr\u003eYes, but keep it off the hottest direct heat. The raw cane sugar will darken quickly, so indirect cooking gives the best bark.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Product\",\"name\":\"Cattleman's Grill Original Cowboy Coffee Steak Rub 283g\",\"brand\":{\"@type\":\"Brand\",\"name\":\"Cattleman's Grill\"},\"category\":\"Rub\",\"countryOfOrigin\":\"US\",\"weight\":{\"@type\":\"QuantitativeValue\",\"value\":283,\"unitCode\":\"GRM\"},\"offers\":{\"@type\":\"Offer\",\"price\":\"28.00\",\"priceCurrency\":\"AUD\",\"availability\":\"https:\/\/schema.org\/InStock\"}}\u003c\/script\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Does a coffee rub make steak taste like coffee?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Not in the way a cup does. Coffee reads as roasted depth and a darker crust - most people taste richness and bitterness balance rather than an obvious coffee flavour.\"}},{\"@type\":\"Question\",\"name\":\"Is Original Cowboy spicy?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No. It contains no chilli heat. The blend is raw cane sugar, kosher salt, coffee, paprika and spices.\"}},{\"@type\":\"Question\",\"name\":\"Can I use it on long smokes?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, but keep it off the hottest direct heat. The raw cane sugar will darken quickly, so indirect cooking gives the best bark.\"}}]}\u003c\/script\u003e","brand":"CATTLEMAN'S GRILL","offers":[{"title":"Default Title","offer_id":44615115440170,"sku":"CG-ORIGCOWBOY-283G","price":28.0,"currency_code":"AUD","in_stock":false}],"url":"https:\/\/www.therubhub.com.au\/products\/cattlemans-grill-original-cowboy-coffee-steak-rub","provider":"THE RUB HUB","version":"1.0","type":"link"}