{"product_id":"coast-n-smoke-t-rub-seasoning-rub-150g","title":"COAST N SMOKE: T-Rub Umami Seasoning – 150g","description":"\u003cdiv style=\"border:1px solid #ccc;border-radius:8px;padding:14px 16px;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eAt a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eHeat:\u003c\/strong\u003e None — deep, smoky umami rather than chilli heat\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 150g\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Made in Australia — Victoria's Surf Coast\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Gluten free, vegan, no dairy, no MSG. Contains mustard \u0026amp; shiitake — always check the physical label\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eBest on:\u003c\/strong\u003e Beef (brisket, short ribs), game, poultry, oily fish\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2\u003eUmami, the honest way\u003c\/h2\u003e\n\u003cp\u003eT-Rub is Coast n Smoke's award-winning umami rub — a Steak Cookoffs Association competition winner — and it earns its keep with real ingredients, not additives. Smoked black tea and shiitake mushroom do the work that MSG usually gets credit for, layering deep, savoury, moreish depth onto beef. This is the pitmaster's secret weapon for a bark with genuine complexity.\u003c\/p\u003e\n\u003ch2\u003eThe flavour\u003c\/h2\u003e\n\u003cp\u003eCracked black pepper and smoked black tea lead with a woodsmoke edge, while shiitake mushroom brings a rich, savoury, almost meaty umami. Ancho and chipotle add earthy smokiness without real heat, and a touch of sugar and thyme keeps it balanced. Deep, dark and grown-up.\u003c\/p\u003e\n\u003ch2\u003eHow to cook with it\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCoat a brisket or beef short ribs the night before and smoke low for a deep, mahogany bark.\u003c\/li\u003e\n\u003cli\u003eRub a game or venison cut before a hard sear.\u003c\/li\u003e\n\u003cli\u003eSeason chicken thighs or a whole bird for a savoury, smoky roast.\u003c\/li\u003e\n\u003cli\u003eDust oily fish like salmon, or roasted tomatoes, for an umami hit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIn the shaker\u003c\/h2\u003e\n\u003cp\u003eA dark, coarse, peppery grind with visible flecks of tea and mushroom and a distinctly smoky aroma. It grips oiled meat well and builds a deep, colourful bark.\u003c\/p\u003e\n\u003ch2\u003eIngredients \u0026amp; Dietary\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Black pepper, sugar, shiitake mushroom, salt, smoked black tea, onion, garlic, ancho chilli, mustard powder, chipotle, thyme.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e No gluten detected during testing; vegan; no dairy; no MSG. Contains mustard and shiitake. Always check the physical label.\u003c\/p\u003e\n\u003ch2\u003eThe Rub Smuggler's Verdict\u003c\/h2\u003e\n\u003cdiv style=\"margin-top:10px;overflow:hidden;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/smuggler-told-ya-so.png?v=1782795873\u0026amp;width=440\" alt=\"Darryl Rubb, The Rub Smuggler\" width=\"220\" height=\"220\" loading=\"lazy\" style=\"width:220px;height:220px;float:right;margin:0;\"\u003e\u003cp style=\"margin:0;\"\u003eDarryl doesn't hand out nods lightly — this one earns it. Umami loves patience, so smoke it low and rest it long, then mop with \u003ca href=\"\/products\/bbq-mafia-the-fix-bourbon-cola-bbq-sauce-500ml\"\u003eBBQ Mafia The Fix Bourbon \u0026amp; Cola BBQ Sauce\u003c\/a\u003e and finish the sliced brisket with a pinch of \u003ca href=\"\/products\/falksalt-sea-salt-flakes-hickory-smoke\"\u003eFalksalt Hickory Smoke\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px dashed #E8340A;border-radius:8px;padding:14px 16px;margin:24px 0 18px;clear:both;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003e🏴‍☠️ Darryl's Secret: T-Rub Smoked Chuck Roast\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003e\u003cem\u003eThe poor man's brisket with a rich man's bark.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eYou'll need:\u003c\/strong\u003e 1.5kg beef chuck roast; 3 tbsp T-Rub; 1 tbsp olive oil; 1 cup beef stock.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 4px;\"\u003e\u003cstrong\u003eDo this:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col style=\"margin:0 0 4px 20px;\"\u003e\n\u003cli\u003eThe night before, oil and coat the chuck in T-Rub and refrigerate uncovered.\u003c\/li\u003e\n\u003cli\u003eSmoke at 125°C until it reads 74°C, about 4 hours.\u003c\/li\u003e\n\u003cli\u003eWrap in foil with the stock and continue until it probes tender at 95°C (2–3 more hours).\u003c\/li\u003e\n\u003cli\u003eRest 45 minutes, then slice thick or pull.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin:8px 0 0;\"\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e The smoked tea and shiitake give the bark a deep savouriness that suits chuck's rich marbling.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"COAST N SMOKE","offers":[{"title":"Default Title","offer_id":40586941038634,"sku":"CNS01RTRB01","price":15.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/coast-n-smoke-t-rub-umami-seasoning-150g-front.png?v=1783502889","url":"https:\/\/www.therubhub.com.au\/products\/coast-n-smoke-t-rub-seasoning-rub-150g","provider":"THE RUB HUB","version":"1.0","type":"link"}