{"product_id":"elk-creek-black-label-a-p-all-purpose-rub-283g","title":"ELK CREEK: Black Label A-P All-Purpose Rub – 283g","description":"\u003cdiv style=\"border:1px solid #ccc;border-radius:8px;padding:14px 16px;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eAt a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eHeat:\u003c\/strong\u003e None\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 283g (10oz)\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Made in the USA (Oklahoma)\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Full ingredients \u0026amp; allergens to be confirmed from the label\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eBest on:\u003c\/strong\u003e Everything — beef, pork, chicken, veg\u003c\/p\u003e\n\u003c\/div\u003e\u003ch2\u003eThe all-purpose rub you'll reach for every cook\u003c\/h2\u003e\n\u003cp\u003eEvery kitchen needs one shaker that does the lot, and Black Label A-P is Elk Creek's answer. Unlike most all-purpose seasonings that just add salt, this one is built to amplify the natural flavour already in your food and lay down the perfect balance of seasoning on top. Put it on everything — the maker's words, and they're not wrong.\u003c\/p\u003e\n\u003ch2\u003eThe flavour\u003c\/h2\u003e\n\u003cp\u003eRounded, savoury and well-balanced — a proper all-rounder that leans into the natural flavour of whatever it's on rather than shouting over it. Salt, savoury depth and gentle background spice, with no chilli heat. It's the seasoning you stop thinking about because it just makes everything taste more like itself.\u003c\/p\u003e\n\u003ch2\u003eHow to cook with it\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eShake over steaks, chops, burgers and snags before they hit the grill.\u003c\/li\u003e\n\u003cli\u003eSeason a whole roast chook, wings or thighs.\u003c\/li\u003e\n\u003cli\u003eBrilliant on roast potatoes, chips, eggs and grilled veg.\u003c\/li\u003e\n\u003cli\u003eKeep it beside the stove as your everyday go-to seasoning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIn the shaker\u003c\/h2\u003e\n\u003cp\u003eA balanced, savoury all-purpose blend, medium grind, that coats evenly and seasons without clumping. The one that lives on the bench, not in the cupboard.\u003c\/p\u003e\n\u003ch2\u003eIngredients \u0026amp; Dietary\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Full ingredient statement to be confirmed from the physical label.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Allergen information to be confirmed from the physical label. Always check the physical label.\u003c\/p\u003e\n\u003ch2\u003eQuestions, answered\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eHow hot is it?\u003c\/strong\u003e None — it's a balanced, savoury all-purpose seasoning with no chilli heat.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat can I use it on?\u003c\/strong\u003e Just about anything — beef, pork, chicken, seafood, eggs, chips and veg. It's designed to go on everything.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes it different from plain seasoning salt?\u003c\/strong\u003e It's built to amplify the natural flavour of your food and add balanced seasoning, not just salt it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhere is it made?\u003c\/strong\u003e Made in the USA, in Oklahoma.\u003c\/p\u003e\n\u003ch2\u003eThe Rub Smuggler's Verdict\u003c\/h2\u003e\n\u003cdiv style=\"margin-top:10px;overflow:hidden;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/smuggler-forkful.png?v=1782795597\u0026amp;width=440\" alt=\"Darryl Rubb, The Rub Smuggler\" width=\"220\" height=\"220\" loading=\"lazy\" style=\"width:220px;height:220px;float:right;margin:0;\"\u003e\u003cp style=\"margin:0;\"\u003eEvery smuggler needs a workhorse, and this is mine — the shaker I'd keep in me back pocket if the border patrol only let me take one. Goes on everything, offends no one, disappears off the shelf. Pair it with a bottle of \u003ca href=\"\/products\/elk-creek-country-style-bbq-sauce\"\u003eElk Creek Country Style BBQ Sauce\u003c\/a\u003e and you've got dinner sorted seven nights a week. Full haul's in the \u003ca href=\"\/collections\/elk-creek\"\u003eElk Creek stash\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Product\",\"name\":\"ELK CREEK: Black Label A-P All-Purpose Rub – 283g\",\"brand\":{\"@type\":\"Brand\",\"name\":\"Elk Creek Bar-B-Q Co.\"},\"category\":\"Rub\",\"description\":\"A balanced all-purpose BBQ rub built to amplify the natural flavour of beef, pork, chicken and veg. No heat. Made in the USA.\",\"image\":[\"https:\/\/elkcreekbbq.com\/wp-content\/uploads\/DSC9148.png\"],\"offers\":{\"@type\":\"Offer\",\"url\":\"https:\/\/therubhub.com.au\/products\/elk-creek-black-label-a-p-all-purpose-rub-283g\",\"priceCurrency\":\"AUD\",\"price\":\"28.00\",\"availability\":\"https:\/\/schema.org\/InStock\",\"itemCondition\":\"https:\/\/schema.org\/NewCondition\",\"seller\":{\"@type\":\"Organization\",\"name\":\"The Rub Hub\"}}},{\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How hot is it?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"None — it's a balanced, savoury all-purpose seasoning with no chilli heat.\"}},{\"@type\":\"Question\",\"name\":\"What can I use it on?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Just about anything — beef, pork, chicken, seafood, eggs, chips and veg. It's designed to go on everything.\"}},{\"@type\":\"Question\",\"name\":\"What makes it different from plain seasoning salt?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It's built to amplify the natural flavour of your food and add balanced seasoning, not just salt it.\"}},{\"@type\":\"Question\",\"name\":\"Where is it made?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Made in the USA, in Oklahoma.\"}}]}]}\n\u003c\/script\u003e","brand":"ELK CREEK","offers":[{"title":"Default Title","offer_id":44538282475562,"sku":"ELK-BLACKLABEL-AP-283","price":28.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/DSC9148.png?v=1783332587","url":"https:\/\/www.therubhub.com.au\/products\/elk-creek-black-label-a-p-all-purpose-rub-283g","provider":"THE RUB HUB","version":"1.0","type":"link"}