{"product_id":"plowboys-bbq-bovine-bold-rub","title":"PLOWBOYS BBQ: Bovine Bold Rub – Kansas City Beef \u0026 Brisket BBQ Rub (340g)","description":"\u003cdiv style=\"border:1px solid #ccc;border-radius:8px;padding:14px 16px;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eAt a glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eHeat:\u003c\/strong\u003e Mild — a gentle chilli kick behind the savoury\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 340g (12oz) shaker\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Made in the USA for Plowboys Foods (Blue Springs, Missouri — Kansas City)\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Labelled gluten free and no MSG. Contains celery and sulphites — always check the physical label\u003c\/p\u003e\n\u003cp style=\"margin:4px 0;\"\u003e\u003cstrong\u003eBest on:\u003c\/strong\u003e Brisket, steaks, beef ribs and roasts; burgers and ground beef\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2\u003eKansas City's answer to big beef\u003c\/h2\u003e\n\u003cp\u003eBovine Bold is the Plowboys beef rub — \"bold \u0026amp; savory flavor for beef\", straight off the label of a team that's a 4X American Royal World Champion. Built by competition cooks in Kansas City, it's designed to put a dark, savoury, crackling bark on brisket and a proper crust on a steak, without drowning the beef.\u003c\/p\u003e\n\u003ch2\u003eThe flavour\u003c\/h2\u003e\n\u003cp\u003eFront is salt with brown sugar and paprika. The middle goes deep and savoury thanks to Worcestershire, garlic, onion and celery seed, with a little turmeric in the background. The finish brings a gentle chilli kick that sharpens every bite of fat.\u003c\/p\u003e\n\u003ch2\u003eHow to cook with it\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eTrim a brisket, coat it edge to edge and smoke at 120–135°C until the bark is set before you wrap.\u003c\/li\u003e\n\u003cli\u003eSeason a thick rib-eye or scotch fillet 30 minutes ahead, then sear hard over coals for a deep, savoury crust.\u003c\/li\u003e\n\u003cli\u003eRub beef short ribs or a chuck roast the night before a long, slow cook.\u003c\/li\u003e\n\u003cli\u003eMix a tablespoon through every 500g of mince for burgers, meatloaf or tacos.\u003c\/li\u003e\n\u003cli\u003eRogue move: a pinch in a bolognese or shepherd's pie for a smoky, beefy depth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIn the shaker\u003c\/h2\u003e\n\u003cp\u003eA medium-fine, deep-red rub flecked with spice. It clings well to a damp surface and darkens beautifully over a long cook.\u003c\/p\u003e\n\u003ch2\u003eIngredients \u0026amp; Dietary\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Salt, brown sugar, spices including chilli pepper, paprika, dehydrated garlic and onion, Worcestershire sauce (vinegar, molasses, corn syrup, salt, caramel colour (contains sulphites), garlic, sucrose, spices, tamarind, natural flavour and maltodextrin), celery seed, sugar, disodium inosinate and disodium guanylate (flavour enhancers 631, 627), turmeric (colour), extractives of paprika (colour), and not more than 2% calcium stearate added to prevent caking.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDietary:\u003c\/strong\u003e Labelled gluten free and no MSG. Contains celery and sulphites. Always check the physical label for the most accurate ingredient, allergen and nutritional information.\u003c\/p\u003e\n\u003ch2\u003eThe Rub Smuggler's Verdict\u003c\/h2\u003e\n\u003cdiv style=\"margin-top:10px;overflow:hidden;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/083_trophy-brisket-board-proud.png?width=440\" alt=\"Darryl Rubb, The Rub Smuggler\" width=\"220\" height=\"220\" loading=\"lazy\" style=\"width:220px;height:220px;float:right;margin:0;\"\u003e\n\u003cp style=\"margin:0;\"\u003eBovine Bold was built on brisket, and it shows — the bark comes up dark, savoury and properly crunchy. Slice it thick, mop the point with \u003ca href=\"\/products\/hardcore-carnivore-burnt-ends-sauce\"\u003eHardcore Carnivore Burnt Ends Sauce\u003c\/a\u003e for sticky burnt ends, and keep \u003ca href=\"\/products\/tracklements-strong-horseradish-cream\"\u003eTracklements Strong Horseradish Cream\u003c\/a\u003e on the board for the flat. Contraband this good shouldn't clear customs. Tip: wrap only once the bark won't smear under your finger.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px dashed #E8340A;border-radius:8px;padding:14px 16px;margin:24px 0 18px;clear:both;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003e🏴‍☠️ Darryl's Secret: Bovine Bold Short Ribs\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;\"\u003e\u003cem\u003eDino bones with a dark bark.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eYou'll need:\u003c\/strong\u003e 1.5kg beef short ribs; 3 tbsp Bovine Bold Rub.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 4px;\"\u003e\u003cstrong\u003eDo this:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col style=\"margin:0 0 4px 20px;\"\u003e\n\u003cli\u003eCoat the ribs and rest for 1 hour.\u003c\/li\u003e\n\u003cli\u003eSmoke at 120–135°C for 7–8 hours until probe-tender, around 95°C.\u003c\/li\u003e\n\u003cli\u003eRest 30 minutes before serving.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin:8px 0 0;\"\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e Short ribs need that long cook for the connective tissue to break down.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"clear:both;margin-top:32px;\"\u003eQuestions answered\u003c\/h2\u003e\n\u003ch3\u003eWhat does Bovine Bold taste like?\u003c\/h3\u003e\n\u003cp\u003eBold and savoury — salt, brown sugar and paprika up front, a deep Worcestershire-and-garlic middle, then a gentle chilli warmth on the finish. It's built to stand up to big cuts of beef.\u003c\/p\u003e\n\u003ch3\u003eWhat's it best on?\u003c\/h3\u003e\n\u003cp\u003eBrisket first — it was developed on brisket — then steaks, beef ribs and roasts. It also works on chicken and pork, and in ground-beef dishes like burgers, meatloaf, tacos and bolognese.\u003c\/p\u003e\n\u003ch3\u003eIs it spicy?\u003c\/h3\u003e\n\u003cp\u003eMild. There's chilli pepper in the mix for a gentle kick, not a burn. It sits at 2 on our Sting Gauge.\u003c\/p\u003e\n\u003ch3\u003eIs Bovine Bold gluten free?\u003c\/h3\u003e\n\u003cp\u003eThe pack is labelled gluten free and no MSG. It contains celery seed and sulphites (from the caramel colour in the Worcestershire), plus flavour enhancers 627 and 631. Always check the physical label.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\"@context\": \"https:\/\/schema.org\", \"@type\": \"Product\", \"name\": \"PLOWBOYS BBQ: Bovine Bold Rub - Kansas City Beef \u0026 Brisket BBQ Rub (340g)\", \"brand\": {\"@type\": \"Brand\", \"name\": \"Plowboys BBQ\"}, \"category\": \"BBQ Rub\", \"gtin12\": \"894898002747\", \"image\": [\"https:\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/plowboys-bbq-bovine-bold-rub-12oz-front.png\"], \"description\": \"Plowboys Bovine Bold: a Kansas City competition beef rub for brisket, steak and beef ribs. Bold and savoury with a mild kick. Labelled gluten free and no MSG. 340g shaker.\"}\n\u003c\/script\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What does Bovine Bold taste like?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Bold and savoury - salt, brown sugar and paprika up front, a deep Worcestershire-and-garlic middle, then a gentle chilli warmth on the finish. It's built to stand up to big cuts of beef.\"}},{\"@type\":\"Question\",\"name\":\"What's it best on?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Brisket first - it was developed on brisket - then steaks, beef ribs and roasts. It also works on chicken and pork, and in ground-beef dishes like burgers, meatloaf, tacos and bolognese.\"}},{\"@type\":\"Question\",\"name\":\"Is it spicy?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Mild. There's chilli pepper in the mix for a gentle kick, not a burn. It sits at 2 on our Sting Gauge.\"}},{\"@type\":\"Question\",\"name\":\"Is Bovine Bold gluten free?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The pack is labelled gluten free and no MSG. It contains celery seed and sulphites (from the caramel colour in the Worcestershire), plus flavour enhancers 627 and 631. Always check the physical label.\"}}]}\n\u003c\/script\u003e","brand":"PLOWBOYS BBQ","offers":[{"title":"Default Title","offer_id":67676982378548,"sku":"PLOWBOYS_BOVINE_BOLD_RUB_340G","price":28.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0565\/8568\/2986\/files\/plowboys-bbq-bovine-bold-rub-12oz-front.png?v=1791458565","url":"https:\/\/www.therubhub.com.au\/products\/plowboys-bbq-bovine-bold-rub","provider":"THE RUB HUB","version":"1.0","type":"link"}