Still experimenting with the collection, seems to be a great collection of rubs so far, the family like them,
This one really hits on pork! Also excellent on chicken





Couldn't load pickup availability
At a glance
Format: Hardback, 240 pages
Author: Brandon Hurtado, owner and pitmaster of Hurtado Barbecue, Arlington, Texas
Publisher: Harvard Common Press, 2025
Inside: 80 recipes in seven chapters: rubs and sauces, antojitos, meats and fish, al pastor, birrias and tacos, vegetables and sweet finishes
Best for: Smoker owners chasing bold Tex-Mex flavour
ISBN: 9780760392737
Barbacoa: The Heart of Tex-Mex Barbecue is a hardback cookbook by Brandon Hurtado, owner and pitmaster of Hurtado Barbecue in Arlington, Texas, with 80 recipes that fuse Texas smoke with Mexican flavour, from brisket birria tacos to al pastor wings. Its publisher bills it as the first book devoted to Mexican and Tex-Mex smoke-cooked barbecue.
Hurtado Barbecue sits between Dallas and Fort Worth and has made Texas Monthly's list of the state's 50 best barbecue joints. Brandon built it on the idea that Hispanic barbecue deserves its place alongside Central Texas and Southern traditions, and this book makes the case deliciously. The Wall Street Journal called his recipes as innovative as they are appealing.
An introduction traces barbacoa as the original New World barbecue and covers smoking on a smoker or a grill and choosing wood. Then come seven chapters: essential rubs, mops and sauces; antojitos, small plates and street foods; meats and fish straight up; meats and fish al pastor; birrias, burritos, tacos and enchiladas made with smoked things; vegetable mains and sides; and sweet finishes.
Standouts include Barbacoa con Papas, Brisket Birria Tacos, Pork Belly Burnt Ends, Mexican Hot Chicken, Beef Rib Chili and Garlic Habanero Quick Pickles, plus flame-kissed breakfasts like Brisket Benedict and desserts such as Smoked Blueberry Cobbler and Mexican Hot Chocolate Pecan Pie. Jess Pryles of Hardcore Carnivore is among the cooks praising it on the back cover.
Smoker owners who've mastered salt-and-pepper brisket and want new flavour, taco lovers, and anyone cooking for a crowd. The introduction covers both dedicated smokers and grills set up for smoking, so most backyard setups are in.
Brandon Hurtado is the owner and chef of Hurtado Barbecue in Arlington, Texas, between Dallas and Fort Worth. The restaurant appears regularly on best-barbecue lists from Texas Monthly, the Dallas Morning News, the Fort Worth Star-Telegram and the Dallas Observer, and Brandon lives in the Dallas-Fort Worth area.
Off the record, Darryl reckons Tex-Mex is the barbecue tradition most backyard cooks haven't met yet, and Brandon makes a cracking introduction. The Brisket Birria Tacos are the headline act, and the smoked-things chapter around them is where this book earns its keep. Get it and your smoker turns taquería every weekend. Pair it with The Tex-Mex Cookbook by Ford Fry for the classics and Horn Barbecue for Matt Horn's West Coast smoke. Rub your next pork shoulder with The Feedlot Mexicue.
🏴☠️ Darryl's Secret: Smoked Brisket Quesadilla Raid
Tomorrow's lunch, sorted with tonight's leftovers.
You'll need: 2 large flour tortillas, 1 cup chopped leftover brisket, 1 cup grated mozzarella or Monterey Jack, pickled jalapeños, a spoon of salsa, sour cream
Do this:
Why it works: The cheese glues it all together, and a hot plate crisps the tortilla while the brisket fat bastes it from the inside.
Barbacoa was written by Brandon Hurtado, owner and pitmaster of Hurtado Barbecue in Arlington, Texas.
There are 80 recipes across seven chapters, from rubs, mops and sauces to tacos, vegetable sides and desserts.
Yes. The introduction explains smoking on a smoker or a grill and choosing wood before the recipes begin.
Yes. It's a 240-page hardback published by Harvard Common Press in 2025.
It's Texas-style smoke cooking combined with Mexican flavours and dishes, think brisket birria tacos, al pastor and barbacoa, which Hurtado calls the original New World barbecue.
We don't see many returns — but if something isn't right, get in touch and we'll work through it together. Our full returns process applies to orders within Australia, returned within 30 days of purchase in their original, unopened condition, with proof of purchase.
We're not able to offer refunds for change of mind, so please choose carefully before checking out. Clearance and run-out items are sold as final sale, and gift cards can't be returned or refunded under any circumstances. If your order arrives damaged, faulty, or isn't what you ordered, contact us with a few photos and we'll arrange the best fix.
Read our full Returns Policy for details.
We ship across Australia and to New Zealand. Shipping within Australia is a flat rate of $10 AUD, with the option to upgrade to Express at checkout. Orders to New Zealand are calculated by weight and shown at checkout. Orders are processed within 24 hours and typically shipped the next business day.
See our full Shipping Policy for estimated delivery timeframes by region.
Questions? Email info@therubhub.com.au — we're happy to help.
Thanks for subscribing!
This email has been registered!
Still experimenting with the collection, seems to be a great collection of rubs so far, the family like them,
This one really hits on pork! Also excellent on chicken
Taste is amazing & a great kick of heat for my wings! Will definitely buy again.
Darren suggested I layer this with the steer seasoning. Great advice, brisket was bloody delicious. Great product and great advice
Great service and advice when seeing you at meatstock and ordering online through the website. Delivery was fast and efficient
Great base rub for beef
Amazing