Stef the Maori

Stef the Maori runs BBQ out of the Far North of Aotearoa, and he cooks like a bloke who has spent equal time round a hangi pit and a hatted kitchen pass. Ngapuhi heritage meets proper technique here — rubs built for real cooks, not just for show, with a sense of humour that never lets the seriousness of the flavour get lost.

The all-purpose Rub One Out earns its cheeky name honestly, working across steak, chops and anything else that hits the grill, while Pork Hunt is dialled in for pork and chicken and Aquadesiac handles the surf-and-turf jobs — prawns, fish, the lot.

Bundle-buyers know the real move: the Ultimate Rub Collection, all four seasonings together, is the brand's best-selling item storewide, because once you are hooked on one flavour you end up wanting them all on the one board.

The standout is Deep Bush, built around horopito — a native New Zealand bush herb with a peppery bite that cannot be replicated with anything grown outside Aotearoa.

That is the whole philosophy in one jar: proudly Kiwi, seriously good, never precious about it. Give it a rub.