ELK CREEK: Black Label A-P All-Purpose Rub – 283g

The all-purpose rub you'll reach for every cook

Every kitchen needs one shaker that does the lot, and Black Label A-P is Elk Creek's answer. Unlike most all-purpose seasonings that just add salt, this one is built to amplify the natural flavour already in your food and lay down the perfect balance of seasoning on top. Put it on everything — the maker's words, and they're not wrong.

The flavour

Rounded, savoury and well-balanced — a proper all-rounder that leans into the natural flavour of whatever it's on rather than shouting over it. Salt, savoury depth and gentle background spice, with no chilli heat. It's the seasoning you stop thinking about because it just makes everything taste more like itself.

How to cook with it

• Shake over steaks, chops, burgers and snags before they hit the grill.
• Season a whole roast chook, wings or thighs.
• Brilliant on roast potatoes, chips, eggs and grilled veg.
• Keep it beside the stove as your everyday go-to seasoning.

In the shaker

A balanced, savoury all-purpose blend, medium grind, that coats evenly and seasons without clumping. The one that lives on the bench, not in the cupboard.

Ingredients & Dietary

Ingredients: Full ingredient statement to be confirmed from the physical label.

Dietary: Allergen information to be confirmed from the physical label. Always check the physical label.

Questions, answered

How hot is it? None — it's a balanced, savoury all-purpose seasoning with no chilli heat.

What can I use it on? Just about anything — beef, pork, chicken, seafood, eggs, chips and veg. It's designed to go on everything.

What makes it different from plain seasoning salt? It's built to amplify the natural flavour of your food and add balanced seasoning, not just salt it.

Where is it made? Made in the USA, in Oklahoma.

The Rub Smuggler's Verdict

Every smuggler needs a workhorse, and this is mine — the shaker I'd keep in me back pocket if the border patrol only let me take one. Goes on everything, offends no one, disappears off the shelf. Pair it with a bottle of Elk Creek Country Style BBQ Sauce and you've got dinner sorted seven nights a week. Full haul's in the Elk Creek stash.