Atomic Chicken Charcoal Chicken Seasoning Rub with a whole charcoal-roasted rotisserie chicken turning on the spit in bright backyard daylight

CHARCOAL CHICKEN RUB

Sunday charcoal shop, at home

Deep, smoky and herby with that unmistakable chargrilled charcoal-chicken-shop flavour — rub it generously under the skin of a whole bird for a proper roast without leaving the backyard.

Deep, smoky, herby charcoal-chicken-shop flavour — rub under the skin for a proper roast at home.

Chicken lifestyle photo

Chicken-StyleBlistered skin, straight off the smoker.

Chicken

Crisp the skin, own the wing basket.

Chicken here covers rubs, seasonings, coatings and sauces built for poultry's quicker cook time and thinner skin — not a beef rub with "chicken" tacked onto the tag list. It's a genuinely wing-heavy shelf too, pulling in dedicated wing dusts, hot sauces and dips alongside the everyday poultry rubs and shaker seasonings.

Reach for these on a whole roast chook, thighs and drumsticks on the kettle, or a tray of wings headed for the smoker or the fryer — most are built to crisp the skin, cut through with acid or heat, or glaze on right at the end rather than sit under a long, slow cook.

Start with Atomic Chicken's Charcoal Chicken Seasoning Rub for an everyday chargrilled shaker, Hardcore Carnivore's Red Rub on wings for a US-import pepper hit, or Rum and Que's Dirty Bird Nashville Fried Chicken Seasoning & Coating for a cayenne-hot fried crust — plus Atomic Chicken's Hot 'N Spicy Southern Fried Chicken Coating and wing sauces like its Buffalo Hot Sauce and Blue Cheese Sauce.

A good chunk of the range is gluten free, mixing US imports (Hardcore Carnivore, Suckle Busters, Kosmos Q) with homegrown Aussie and NZ makers (Atomic Chicken, Low N Slow Basics, Rum and Que). Crisp the skin, own the wing basket.

Explore more: our wings and chicken salt collections.