Hardcore Carnivore Black Rub with sliced smoked brisket with a jet-black bark and pink smoke ring
Hardcore Carnivore JET-BLACK BEEF BARK

Charcoal, Not Charred

Brisket rubbed in activated charcoal and cracked pepper, smoked low and slow into a bark so dark it looks burnt – and tastes like competition gold.

Brisket rubbed in activated charcoal and pepper for a bark so dark it looks burnt.

Hardcore Carnivore Black Rub 368g shaker
SHOP NOWShop the range
Beef lifestyle photo

Beef-StyleSeared, rested, and sliced against the grain.

Beef

Bold beef flavour, built for the long cook.

Beef covers the beef-specific rubs, seasonings and sauces here — for brisket, steak, burgers, beef ribs and roasts, not just anything labelled “beef flavoured”. Low and slow needs a rub that survives hours of smoke and builds real bark; hot and fast wants a fast crust instead.

Check the pack before you buy — several of these rubs are built for one job, not both.

Start with Meat Church’s Holy Cow Texas-Style Beef Rub or Hardcore Carnivore’s Black Rub for classic, peppery bark. John Henrys’ Texas Brisket Rub keeps it simple, while Butchers Axe’s Bullseye Beef Rub and Low N Slow Basics’ Beef Bounce Rub suit steak night.

It’s a mix of imported US brisket-culture rubs and homegrown Aussie and Kiwi blends from Butchers Axe, Low N Slow Basics, Sinsque and Rum and Que, with hot options like Smokes Seasoning’s Cherry Chipotle BBQ Rub for more kick. Bold beef flavour, built for the long cook.

Explore more: our steak night and low-and-slow brisket collections.

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  • HOT MOVERBEST SELLER
    Hardcore Carnivore Black beef rub 368g shaker, front of pack on transparent backgroundHardcore Carnivore Black beef rub 368g shaker — activated-charcoal rubHardcore Carnivore Black beef rub 368g — activated-charcoal beef seasoning shakerHardcore Carnivore Black beef rub 368g — tri-tip beef seasoned and cooked with the rubHardcore Carnivore Black beef rub 368g — picanha coated in the jet-black charcoal rubHardcore Carnivore Black beef rub 368g — product information panelHardcore Carnivore Black beef rub 368g — ingredients and nutrition panelHardcore Carnivore brand logo, red and white shield crest with three stars, on transparent background
    HARDCORE CARNIVORE
    Black Rub – 368g
    Jess Pryles' best-selling Texas beef rub for brisket and steak. Coarse pepper and garlic, no chilli, plus activated charcoal for a jet-black, competition-grade bark.
    $28.00
    $28.00
  • CLEARANCE -53%BEST SELLER
    Rum and Que Umami Port and Black Garlic Sauce 150mlRum and Que Umami Port & Black Garlic sauce being poured over sliced smoked beef on a boardRum and Que barbecue brand logo, 3D embossed black bull's head with curved horns over the RUM AND QUE wordmark, white die-cut sticker outline, on transparent background
    RUM AND QUE
    Umami Port & Black Garlic Sauce – 150ml
    Port and black garlic finishing sauce for steak, roast beef, mushrooms and cheese. Fruity port and treacle-dark black garlic, no heat. A few drops of restaurant polish.
    $9.00
    $19.00
    $9.00
    Save $10.00
  • BEST SELLER
    Four Saucemen The White Rub 300g all-purpose BBQ rub, front of shakerFour Saucemen The White Rub - whole roast chicken with golden seasoned skinFour Saucemen The White Rub - tray of golden roasted potatoes and vegetablesFour Saucemen barbecue brand logo, four animal-head crests, New Zealand BBQ, black on transparent background
    FOUR SAUCEMEN
    The White Rub All Purpose BBQ Rub - 300g
    Gluten-free NZ all-purpose BBQ rub for chook, pork, veg and steak. Savoury garlic, salt and a whisper of pepper, no chilli. The quiet base layer under every bolder rub.
    $22.00
    $22.00
  • BEST SELLER
    Hardcore Carnivore Red all-purpose rub 311g shaker, front of pack on transparent backgroundHardcore Carnivore Red all-purpose rub, lifestyleHardcore Carnivore Red rub seasoning on foodPork ribs seasoned with Hardcore Carnivore Red rubHardcore Carnivore brand logo, red and white shield crest with three stars, on transparent background
    HARDCORE CARNIVORE
    Red Rub – 311g
    A Texas-made all-purpose BBQ rub for pork, chicken, beef and wings. Garlic, coarse pepper and paprika with a whisper of chilli. Competition BBQ's best-kept secret.
    $28.00
    $28.00
  • HOT MOVERBEST SELLER
    Hardcore Carnivore Burnt Ends BBQ sauce 454g jar, front of pack on transparent backgroundHardcore Carnivore Burnt Ends Sauce - 454g – product photo 2Hardcore Carnivore Burnt Ends Sauce - 454g – product photo 3Hardcore Carnivore Burnt Ends Sauce - 454g – product photo 4Hardcore Carnivore Burnt Ends Sauce - 454g – product photo 5Hardcore Carnivore Burnt Ends Sauce - 454g – product photo 6Hardcore Carnivore Burnt Ends Sauce - 454g – product photo 7Hardcore Carnivore brand logo, red and white shield crest with three stars, on transparent background
    HARDCORE CARNIVORE
    Burnt Ends Sauce - 454g
    A gluten-free Texas glaze that turns pork belly or brisket cubes into sticky meat candy. Molasses, smoke and buttery depth with a gentle jalapeño finish.
    $28.00
    $28.00
  • BEST SELLER
    Butchers Axe Big Bark charcoal beef rub 190g shaker, front label, product only on transparent backgroundWhole smoked beef brisket with a dark peppery bark, cooked by Butchers Axe BBQ MelbourneStacked beef burger with a bark-edged patty, cheese and slaw, cooked by Butchers Axe BBQ MelbourneButchers Axe barbecue brand logo, Low 'n' Slow bull head and crossed cleavers roundel in cursive script on white disc, transparent backgroundButchers Axe Big Bark beef rub 190g shaker, side label detail, transparent backgroundButchers Axe Big Bark beef rub 190g shaker, ingredients and nutrition panel, transparent background
    BUTCHERS AXE
    Big Bark Rub – 190g
    Competition beef rub for brisket, ribs, steak and burgers, turned jet-black by activated charcoal. Savoury, gently sweet, no heat. Bark dark enough to impress judges.
    $16.00
    $16.00
  • BEST SELLER
    John Henrys Texas Brisket Rub - 326g – front of packJohn Henry's brand logo, chef portrait medallion, Have a Spice Day since 1953, silver on transparent backgroundJohn Henry's Texas Brisket seasoning Pitmaster Rub container with orange label and black text on a white background
    JOHN HENRYS
    Texas Brisket Rub - 326g
    Texas brisket rub for brisket, tri-tip, steak, lamb and game. Brown sugar, paprika, smoke and garlic with a lick of lemon oil, mild. Cook-off pedigree in a 326g shaker.
    $28.00
    $28.00
  • BEST SELLER
    Smokes Brisket Black beef BBQ rub 270g, front of shaker on transparent backgroundSmokes Brisket Black beef BBQ rub 270g, side of shaker, transparent backgroundSmokes Brisket Black beef BBQ rub 270g, ingredients and nutrition panel, transparent backgroundSmokes Brisket Black beef BBQ rub — sliced smoked brisket with a dark coffee-pepper bark and pink smoke ring on a boardSmokes Brisket Black beef BBQ rub — reverse-seared ribeye steaks with a dark peppery crust over charcoalSmokes Seasoning + Rubs barbecue brand logo, distressed flame stamp roundel, white on transparent background
    SMOKES SEASONING
    Brisket Black BBQ Rub – 270g
    Coffee-infused beef rub for brisket, steak, burgers and game, crafted in Canada. Roasty, savoury and mild. Near-black bark that makes beef taste beefier.
    $25.00
    $25.00
  • CLEARANCE -60%
    Kosmos Q Cow Cover Hot Rub 298g front of pack
    KOSMOS Q
    Cow Cover Hot Rub – 298g
    Hot beef rub for steak, burgers, brisket and beef ribs. Savoury chilli, garlic and hickory smoke with a proper kick that lingers. Deep red colour and bark, turned up.
    $11.20
    $28.00
    $11.20
    Save $16.80
  • BEST SELLER
    Smokes Cherry Chipotle BBQ rub 230g, front of shaker on transparent backgroundSmokes Cherry Chipotle BBQ rub 230g, side of shaker, transparent backgroundSmokes Cherry Chipotle BBQ rub 230g, ingredients and nutrition panel, transparent backgroundSmokes Cherry Chipotle BBQ rub — pork ribs with a glossy ruby-red bark on a kamado grillSmokes Cherry Chipotle BBQ rub — grilled chicken wings and thighs with a sticky ruby chipotle-cherry glazeSmokes Seasoning + Rubs barbecue brand logo, distressed flame stamp roundel, white on transparent background
    SMOKES SEASONING
    Cherry Chipotle BBQ Rub – 230g
    Cherry chipotle BBQ rub for pork ribs, chicken, wings and short ribs. Big cherry, chipotle smoke and a sour twist, hot raw, softer cooked. Glossy bark, serious ribs.
    $25.00
    $25.00
  • BEST SELLER
    Rum and Que Meat Juice Glaze and BBQ Sauce 500mlRum and Que Meat Juice BBQ sauce — golden pie served with a dish of the sauce, bottle alongsideRum and Que barbecue brand logo, 3D embossed black bull's head with curved horns over the RUM AND QUE wordmark, white die-cut sticker outline, on transparent background
    RUM AND QUE
    Meat Juice Glaze & BBQ Sauce – 500ml
    BBQ sauce and glaze in one for ribs, brisket, chicken and burgers. Maple and date syrup over tangy cider vinegar, glossy, no heat. Once open, it's on everything.
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    $19.00
  • BEST SELLER
    Low n Slow Basics Steak Shooter beef rub 250g, front of shaker on transparent backgroundLow n Slow Basics Steak Shooter beef rub 250g, left side of shaker, transparent backgroundLow n Slow Basics Steak Shooter beef rub 250g, right side and label detail, transparent backgroundLow n Slow Basics Steak Shooter beef rub — a seared scotch fillet steak with a dark savoury crust resting on a wooden boardLow n Slow Basics Steak Shooter beef rub — sliced smoked beef brisket with a peppery bark and smoke ring on butcher paperLow n Slow Basics brand logo, chrome ring with a kettle smoker and glowing coal, black on transparent background
    LOW N SLOW BASICS
    Steak Shooter Rub – 250g
    Aaron Palmer's beef rub for steaks, brisket, burgers and beef ribs. Salt-forward and savoury, gentle spice, no chilli burn. Deep mahogany colour on any cut.
    $20.00
    $20.00
  • Back Order
    Meat Church The Gospel 354g all-purpose BBQ rub — front of shaker on transparent backgroundMeat Church The Gospel 354g all-purpose BBQ rub — left side viewMeat Church The Gospel 354g all-purpose BBQ rub — right side viewMeat Church The Gospel 354g — chargrilled king prawn skewers with grilled lemon and blistered tomatoes in an Aussie backyardMeat Church The Gospel 354g — cook sprinkling paprika rub over a whole raw chicken beside a kettle barbecueMeat Church The Gospel 354g — smoked chicken, prawn, potato wedges and capsicum frozen mid-explosion in a cloud of paprika rubMeat Church The Gospel — Meat Church brand logo, 3D frosted wordmark, on transparent background
    MEAT CHURCH
    The Gospel – All-Purpose BBQ Rub (354g)
    Do-everything BBQ rub for beef, chicken, pork, seafood and veg. Paprika warmth, garlic depth, savoury-sweet balance, gentle heat. The shaker Meat Church fans hoard.
    $28.00
    $28.00
  • SinsQue Black Mamba Charcoal Rub 250g beef rub — front of shaker on transparent backgroundSinsQue Black Mamba Charcoal Rub 250g beef rub — side label detail, transparent backgroundSinsQue Black Mamba Charcoal Rub 250g beef rub — ingredients and nutrition panel, transparent backgroundSins Que barbecue brand logo, flaming crossed-knives emblem, black on transparent background
    SINSQUE
    Black Mamba Charcoal Rub – 250g
    Charcoal beef rub for steak, brisket and beef ribs. Big black pepper and garlic with a smoky, mineral edge, no chilli. Bark so black it looks dangerous.
    $20.00
    $20.00
  • Award winning
    Rum and Que Bull Dust All Purpose Rub 200gRum and Que Bull Dust all purpose rub — roasted pumpkin, brown rice and feta salad with the shaker alongsideRum and Que barbecue brand logo, 3D embossed black bull's head with curved horns over the RUM AND QUE wordmark, white die-cut sticker outline, on transparent background
    RUM AND QUE
    Bull Dust All Purpose Rub – 200g
    All-purpose BBQ rub from New Zealand for steak, brisket and beef ribs, plus pork, chicken and veg. Roasted garlic, savoury, mild. The workhorse that makes beef sing.
    $18.00
    $18.00
  • BEST SELLER
    Low n Slow Basics Beef Bounce beef rub 300g, front of shaker on transparent backgroundLow n Slow Basics Beef Bounce beef rub 300g, left side of shaker, transparent backgroundLow n Slow Basics Beef Bounce beef rub 300g, right side and label detail, transparent backgroundLow n Slow Basics Beef Bounce beef rub — a smoked beef brisket with a coffee-dark bark sliced to show the smoke ringLow n Slow Basics Beef Bounce beef rub — beef short ribs with a deep mahogany crust on a charcoal smokerLow n Slow Basics brand logo, chrome ring with a kettle smoker and glowing coal, black on transparent background
    LOW N SLOW BASICS
    Beef Bounce Rub – 300g
    Low-and-slow beef rub for brisket, short ribs and steaks. Salt, cracked pepper and garlic with roasted coffee for dark, chocolatey depth, mild heat. Bark that means it.
    $20.00
    $20.00
  • CLEARANCE -67%
    Blues Hog Smokey Mountain BBQ Sauce 539g glass pint jar — front of the jarBlues Hog brand logo, two blues musician hog mascots in suits with guitar, navy on transparent background
    BLUES HOG
    Smokey Mountain BBQ Sauce – 539g Glass Jar
    Original-recipe Smokey Mountain in the glass pint jar, for ribs, brisket, pulled pork and beans. Thick, sweet and hickory-smoky, no heat. Old-school jar, same stick.
    $8.00
    $24.00
    $8.00
    Save $16.00
  • CLEARANCE -65%
    Blues Hog Sweet & Savory Seasoning – 177g Shaker – front of packBlues Hog Sweet & Savory Seasoning 177g shaker — front label, transparent cutoutBlues Hog Sweet & Savory Seasoning 177g — front of the shaker bottleBlues Hog Sweet & Savory Seasoning — seasoned pulled pork on a boardBlues Hog Sweet & Savory Seasoning — ingredients and nutrition panelBlues Hog brand logo, two blues musician hog mascots in suits with guitar, navy on transparent background
    BLUES HOG
    Sweet & Savory Seasoning – 177g Shaker
    All-purpose US rub for pulled pork, ribs, brisket, wings and even popcorn. Sweet up front, smoky through the middle, mild warmth to finish. Built to catch a glaze.
    $7.00
    $20.00
    $7.00
    Save $13.00
  • Butchers Axe Basecamp all-purpose seasoning 190g shaker, front label, product only on transparent backgroundButchers Axe barbecue brand logo, Low 'n' Slow bull head and crossed cleavers roundel in cursive script on white disc, transparent backgroundButchers Axe Basecamp all-purpose seasoning 190g shaker, side label detail, transparent backgroundButchers Axe Basecamp all-purpose seasoning 190g shaker, second side label, transparent background
    BUTCHERS AXE
    Basecamp All-Purpose Seasoning – 190g
    All-purpose seasoning for beef, chicken, pork, snags and spuds. Rounded, savoury and balanced with a touch of sweetness, no heat. The jar that lives by the stove.
    $16.00
    $16.00
  • HOT MOVER
    Meat Church The Holy Gospel 354g beef BBQ rub — front of shaker on transparent backgroundMeat Church The Holy Gospel 354g beef BBQ rub — left side viewMeat Church The Holy Gospel 354g beef BBQ rub — right side viewMeat Church The Holy Gospel 354g — thick pub-style cheeseburgers with a peppery crust and melted cheddar beside the grillMeat Church The Holy Gospel 354g — peppery rub shaken onto a raw tri-tip on a ranch prep tableMeat Church The Holy Gospel 354g — exploded cheeseburger with a peppery patty, melting cheddar and flying rub at sunsetMeat Church The Holy Gospel — Meat Church brand logo, 3D frosted wordmark, on transparent background
    MEAT CHURCH
    The Holy Gospel – Holy Cow x Gospel BBQ Rub (354g)
    Holy Cow meets The Gospel in one beef rub for brisket, tri-tip and steaks. Coarse pepper and salt softened by paprika and garlic, gentle heat. Two legends, zero decisions.
    $28.00
    $28.00

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$20.00
$20.00
TAIPAN BBQ Oaxaca mild smoky-sweet BBQ sauce 250ml — front on transparent backgroundTAIPAN BBQ Oaxaca mild smoky-sweet BBQ sauce 250ml — beauty shot, glazed sticky ribs glistening with sauceTAIPAN BBQ Oaxaca mild smoky-sweet BBQ sauce 250ml — use shot, brushing sauce onto ribs on the grillTAIPAN BBQ Oaxaca mild smoky-sweet BBQ sauce 250ml — action shot, dramatic sauce pour freeze-frame over ribsTaipan BBQ brand logo, brushed-steel taipan snake crest badge, Queensland Australia, on transparent background
Taipan BBQ
TAIPAN BBQ: Oaxaca BBQ Sauce – 250ml
Gluten-free, vegan BBQ sauce for ribs, pulled pork, burgers and snags. Sweet tomato, molasses and tangy vinegar, a mild jalapeño glow. Kids and grandparents, both sorted.
$16.00
$16.00
Butchers Axe Chicken Injection and Brine 500g tub, front label, product only on transparent backgroundButchers Axe barbecue brand logo, Low 'n' Slow bull head and crossed cleavers roundel in cursive script on white disc, transparent background
BUTCHERS AXE
Chicken Injection / Brine – 500g
Chicken injection and brine for whole birds, pieces and turkey. Seasons to the bone and keeps breast meat juicy, savoury, no heat. Built by Aussie BBQ champions.
$25.00
$25.00
TAIPAN BBQ Smoky mild BBQ glaze 250ml — front on transparent backgroundTAIPAN BBQ Smoky Glaze mild smoky BBQ glaze 250ml — beauty shot, glossy glazed pork ribs with smoke ringTAIPAN BBQ Smoky Glaze mild smoky BBQ glaze 250ml — in-use shot, brushing glaze onto ribs on the smokerTAIPAN BBQ Smoky Glaze mild smoky BBQ glaze 250ml — action shot, glaze drip freeze-frame over ribsTaipan BBQ brand logo, brushed-steel taipan snake crest badge, Queensland Australia, on transparent background
Taipan BBQ
TAIPAN BBQ: Smoky Glaze – 250ml
Sticky glaze for ribs, pork, chicken and veg that doubles as a dipping sauce. Molasses and smoky paprika with a tangy edge, mild. Cooks down to a glossy, smoky shine.
$16.00
$16.00

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The pitmasters, saucemen & legends we stock - tap any logo to shop the range.

3099 Jerky Acide Atomic Chicken BBQ Lab BBQ Mafia Bear & Burtons W Sauce Black Market Blackbear BBQ Blend Smoked Honey Blues Hog Boars Night Out Booma's BBQ Butcher BBQ Butchers Axe Carnivore Society Carolina Smoke Cattleman's Grill ChamCham Sauce Chuck Hughes Chuds BBQ COAST N SMOKE Cobra Chilli Croix Valley Danny Balboas DC Cartel Drunken Sailor El Chori Elk Creek Ember Republic Emus Rub Falksalt Fancy Hank's Flavour & Spice Foo Chilli Company Four Monkeys BBQ Four Saucemen Goan Cuisine Gran Luchito Hardcore Carnivore Heavenly Hell Jack Daniel's Jimmy Brisket John Henrys Kosmos Q Lillie's Q Little Brixton Looftlighter Loot N' Booty Low N Slow Basics Mama Melisse MCADVENTURES Meat Church Meat Mitch Middle Kingdom Misty Gully Mitch's Preserves Mudgeeraba Spices Natural Smoke Nomad Chilli Co Old Bones Chilli CoOutlaw Barbecue Pitmastery Plowboys BBQ Proud Phoenix & Co Republic Rum and Que SINSQUE Smoke on Wheels SMOKES SEASONING Smokin Hoggz Smokin Mangoes BBQ Smoky Pastures Spicetub Stef the Maori Street BBQ SuckleBusters Taipan BBQ Tajín Tamco The Feedlot Three Little Pigs BBQ Tillman's Barbecue Tracklements Tuffy Stone Uncle Mungos