Still experimenting with the collection, seems to be a great collection of rubs so far, the family like them,




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At a glance
Heat: None — savoury Southern-style coating, not a chilli hit
Size: 500g pouch
Origin: Made in Australia
Dietary: Contains gluten and dairy; may also contain soy, peanuts, tree nuts and sesame — always check the physical label
Best on: Buttermilk-soaked chicken pieces, wings, tenders and thighs
This is the one that turns a Sunday into an event. Soak your chook in buttermilk overnight, dredge it through this coating, and drop it in hot oil — out comes crunchy, golden, drum-tight fried chicken that tastes like it flew in from Alabama. No colonel, no drive-through, no shame.
The flour base carries a savoury, well-seasoned backbone — salt, herbs and vegetable powders doing the heavy lifting. It's built for craggy, shattering crust rather than heat, so the whole family piles in without anyone reaching for the milk.
A pale, flour-forward blend flecked with herbs and spice — fine and dusty so it grips wet chicken and fries up into that classic knobbly Southern crust.
Ingredients: Plain flour, salt, flavour enhancer 621, spices, vegetable powders, herbs, milk solids.
Dietary: Contains gluten and dairy. May also contain soy, peanuts, tree nuts and sesame — always check the physical label.

Darryl's orders: buttermilk overnight, dredge twice, fry at 175°C and don't crowd the pan. Dust the hot bird with Atomic Chicken Chicken Salt Seasoning the second it leaves the oil, and put Fancy Hanks Jalapeno & Peach Hot Sauce on the table for dipping. — Cap'n Darryl
🏴☠️ Darryl's Secret: Alabama Crunch Tenders
Drive-through, who?
You'll need: 1kg chicken tenderloins; 2 cups buttermilk; 2 cups Alabama Fried Chicken Coating; Oil for deep-frying.
Do this:
We don't see many returns — but if something isn't right, get in touch and we'll work through it together. Our full returns process applies to orders within Australia, returned within 30 days of purchase in their original, unopened condition, with proof of purchase.
We're not able to offer refunds for change of mind, so please choose carefully before checking out. Clearance and run-out items are sold as final sale, and gift cards can't be returned or refunded under any circumstances. If your order arrives damaged, faulty, or isn't what you ordered, contact us with a few photos and we'll arrange the best fix.
Read our full Returns Policy for details.
We ship across Australia and to New Zealand. Shipping within Australia is a flat rate of $10 AUD, with the option to upgrade to Express at checkout. Orders to New Zealand are calculated by weight and shown at checkout. Orders are processed within 24 hours and typically shipped the next business day.
See our full Shipping Policy for estimated delivery timeframes by region.
Questions? Email info@therubhub.com.au — we're happy to help.
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How we rate vs other shops · hover a row
A$10 4–10 day delivery
Flat $10 shipping Australia-wide, and Google rates our delivery times and costs as great.
30-day returns for most items
Something not right? Unopened items can come back within 30 days, and damaged or faulty items are always sorted. No change-of-mind refunds.
Compared with other shops selling the same products
Google checks our prices against other stores stocking the same rubs and sauces, and we stack up well.
PayPal, Apple Pay + 2 more
Pay the way you like at checkout. Google rates our payment choices as exceptional.
How easy and safe the site is to shop
Google rates the shopping experience on The Rub Hub as exceptional.
Scored by Google · checked 8 Nov 2026
More about this shop on GoogleStill experimenting with the collection, seems to be a great collection of rubs so far, the family like them,
Taste is amazing & a great kick of heat for my wings! Will definitely buy again.
Darren suggested I layer this with the steer seasoning. Great advice, brisket was bloody delicious. Great product and great advice
10/10 no notes
Great service and advice when seeing you at meatstock and ordering online through the website. Delivery was fast and efficient
Great base rub for beef