Hardcore Carnivore Black Rub with sliced smoked brisket with a jet-black bark and pink smoke ring
Hardcore Carnivore JET-BLACK BEEF BARK

Charcoal, Not Charred

Brisket rubbed in activated charcoal and cracked pepper, smoked low and slow into a bark so dark it looks burnt – and tastes like competition gold.

Brisket rubbed in activated charcoal and pepper for a bark so dark it looks burnt.

Hardcore Carnivore Black Rub 368g shaker
SHOP NOWShop the range
Hardcore Carnivore Black rub tri-tip, sliced open on a cutting board with an outdoor garden backdrop lifestyle photo

Best SellerTri-tip sliced through that jet-black Black bark.

Hardcore Carnivore

Cook meat like you mean it.

Hardcore Carnivore is Jess Pryles' seasoning line — a Melbourne-raised, self-taught meat nerd who fell hard for live-fire cooking on a trip to Texas and simply never came home, building her name and her smokers out of Austin ever since.

The range has grown well past a rub and a shaker: 16 products now cover rubs, finishing sauces, compound-butter mixes and even a pair of high-heat gloves — everything needed to season, sauce and handle a proper cook from go to whoa, across beef, pork, chicken and game.

Black leads the shelf — a jet-black, activated-charcoal beef rub built to throw a proper bark on brisket, steak and beef ribs without ever burying the meat underneath — right alongside fellow best-sellers Red (the everyday all-rounder), Burnt Ends Sauce for mopping ribs and brisket late, Sweet BBQ for a glossy pork crust, and Chilli Lime Meatchelada for wings and tacos with a citrus kick. Round it out with the Cowboy Butter and Hot Honey Butter mixes for a proper melted steakhouse finish, and the newly arrived Steak Master Seasoning and Poultry Rub, both available to preorder now.

Most of the core blends are labelled gluten free and MSG free. The exception is MeatyMite, the umami all-purpose rub, which contains gluten (yeast extract) and flavour enhancer 621, so always check the label on each product page. Nearly all of the range is made in Texas, bar that one genuine curveball: MeatyMite is manufactured exclusively in Australia, a cheeky nod back to where Jess actually started.

Big flavour, zero pretending. Cook meat like you mean it.

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  • HOT MOVERBEST SELLER
    Hardcore Carnivore Black beef rub 368g shaker, front of pack on transparent backgroundHardcore Carnivore Black beef rub 368g shaker — activated-charcoal rubHardcore Carnivore Black beef rub 368g — activated-charcoal beef seasoning shakerHardcore Carnivore Black beef rub 368g — tri-tip beef seasoned and cooked with the rubHardcore Carnivore Black beef rub 368g — picanha coated in the jet-black charcoal rubHardcore Carnivore Black beef rub 368g — product information panelHardcore Carnivore Black beef rub 368g — ingredients and nutrition panelHardcore Carnivore brand logo, red and white shield crest with three stars, on transparent background
    HARDCORE CARNIVORE
    Black Rub – 368g
    Jess Pryles' best-selling Texas beef rub for brisket and steak. Coarse pepper and garlic, no chilli, plus activated charcoal for a jet-black, competition-grade bark.
    $35.00
    $35.00
  • BEST SELLER
    Hardcore Carnivore Red all-purpose rub 311g shaker, front of pack on transparent backgroundHardcore Carnivore Red all-purpose rub, lifestyleHardcore Carnivore Red rub seasoning on foodPork ribs seasoned with Hardcore Carnivore Red rubHardcore Carnivore brand logo, red and white shield crest with three stars, on transparent background
    HARDCORE CARNIVORE
    Red Rub – 311g
    A Texas-made all-purpose BBQ rub for pork, chicken, beef and wings. Garlic, coarse pepper and paprika with a whisper of chilli. Competition BBQ's best-kept secret.
    $35.00
    $35.00
  • HOT MOVERBEST SELLER
    Hardcore Carnivore Burnt Ends BBQ sauce 454g jar, front of pack on transparent backgroundHardcore Carnivore Burnt Ends Sauce - 454g – product photo 2Hardcore Carnivore Burnt Ends Sauce - 454g – product photo 3Hardcore Carnivore Burnt Ends Sauce - 454g – product photo 4Hardcore Carnivore Burnt Ends Sauce - 454g – product photo 5Hardcore Carnivore Burnt Ends Sauce - 454g – product photo 6Hardcore Carnivore Burnt Ends Sauce - 454g – product photo 7Hardcore Carnivore brand logo, red and white shield crest with three stars, on transparent background
    HARDCORE CARNIVORE
    Burnt Ends Sauce - 454g
    A gluten-free Texas glaze that turns pork belly or brisket cubes into sticky meat candy. Molasses, smoke and buttery depth with a gentle jalapeño finish.
    $35.00
    $35.00
  • HOT MOVERBEST SELLER
    Hardcore Carnivore Sweet BBQ rub 347g shaker, front of pack on transparent backgroundHardcore Carnivore Sweet BBQ rub, ingredients side of packHardcore Carnivore Sweet BBQ rub, nutrition information side of packHardcore Carnivore brand logo, red and white shield crest with three stars, on transparent background
    HARDCORE CARNIVORE
    Sweet BBQ Rub – 347g
    A Texas-made sweet BBQ rub for pork butts, ribs and chicken. Brown sugar, paprika, garlic and a subtle mustard tang, no heat. Caramelises into a sticky, glossy bark.
    $35.00
    $35.00
  • BEST SELLER
    Hardcore Carnivore Chilli Lime rub 340g shaker, front of pack on transparent backgroundHardcore Carnivore Chilli Lime rub, ingredients side of packHardcore Carnivore Chilli Lime rub, nutrition information side of packHardcore Carnivore Chilli Lime seasoning on food, lifestyleChicken wings with Hardcore Carnivore Chilli Lime seasoningHardcore Carnivore brand logo, red and white shield crest with three stars, on transparent background
    HARDCORE CARNIVORE
    Chilli Lime (Meatchelada) Rub – 340g
    A zesty Texas seasoning for tacos, fajitas, wings and oysters. Real lime tang over earthy chilli, mild-to-medium heat. Sunshine in a shaker, ripper on margarita rims.
    $35.00
    $35.00
  • Hardcore Carnivore Texas Jalapeno Salt 312g shaker, front of pack on transparent backgroundHardcore Carnivore Texas Jalapeno Salt, ingredients side of packHardcore Carnivore Texas Jalapeno Salt, nutrition information side of packHardcore Carnivore Texas Jalapeno Salt on food, lifestyleHardcore Carnivore brand logo, red and white shield crest with three stars, on transparent background
    HARDCORE CARNIVORE
    Texas Jalapeno Salt – 312g
    A gluten-free, keto-friendly seasoning salt with real jalapeño. Clean savoury salt, then a proper green-chilli kick. Steak, eggs, chips: seasons and spices in one hit.
    $35.00
    $35.00
  • Hardcore Carnivore Tex Mex seasoning 305g shaker, front of pack on transparent backgroundHardcore Carnivore Tex Mex seasoning on tacos, lifestyleHardcore Carnivore Tex Mex seasoning Mexican foodTex Mex seasoned dish with Hardcore CarnivoreHardcore Carnivore brand logo, red and white shield crest with three stars, on transparent background
    HARDCORE CARNIVORE
    Tex Mex Rub – 305g
    A Texas-made taco and fajita seasoning for beef, chicken and nachos. Dark chillies, cumin and garlic, mild-to-medium warmth. Instant Texas, every taco night.
    $35.00
    $35.00
  • Hardcore Carnivore High Heat Gloves – front of packHardcore Carnivore High Heat Gloves – product photo 2Hardcore Carnivore brand logo, red and white shield crest with three stars, on transparent background
    HARDCORE CARNIVORE
    High Heat Gloves
    Silicone-grip BBQ gloves rated to 760°C for hot grates, lids and briskets. Flame resistant, non-slip and machine washable. Stop collecting burn stories.
    $50.00
    $50.00
  • Hardcore Carnivore Camo game and lamb rub 297g shaker, front of pack on transparent backgroundHardcore Carnivore Camo game and lamb rub, lifestyleHardcore Carnivore brand logo, red and white shield crest with three stars, on transparent background
    HARDCORE CARNIVORE
    Camo Rub – 297g
    A Texas-made game and lamb rub for venison, lamb and pork. Hickory smoke, honey and a tangy vinegar edge, zero chilli. Tames gaminess, nails the Sunday roast.
    $35.00
    $35.00
  • Hardcore Carnivore Hot Honey Butter Mix 354g — front of shaker on transparent backgroundHardcore Carnivore Hot Honey Butter Mix — glossy hot-honey glazed wings beside the packHardcore Carnivore Hot Honey Butter Mix — hot honey butter drizzling over crispy chickenHardcore Carnivore Hot Honey Butter Mix — brushing hot honey butter over wings on the grillHardcore Carnivore brand logo, red and white shield crest with three stars, on transparent backgroundHardcore Carnivore Hot Honey Butter Mix — glossy hot honey butter melting and dripping over a crispy fried chicken wing, macro slow-drip shot
    HARDCORE CARNIVORE
    Hot Honey Butter Mix
    Turns plain butter into a sweet-heat compound butter in seconds. Honey, warm smoke and a spicy kick. Made for fried chicken and cornbread, lethal on wings and ribs.
    $35.00
    $35.00
  • Hardcore Carnivore Cowboy Butter Mix 255g — front of shaker on transparent backgroundHardcore Carnivore Cowboy Butter Mix — seared steak topped with melting compound butter beside the packHardcore Carnivore Cowboy Butter Mix — herb compound butter melting over a hot steakHardcore Carnivore Cowboy Butter Mix — stirring the seasoning into softened butterHardcore Carnivore brand logo, red and white shield crest with three stars, on transparent background
    HARDCORE CARNIVORE
    Cowboy Butter Mix
    Turns plain butter into a herby, garlicky compound butter in seconds. Bold herbs, tangy citrus, a gentle warmth. Melt it over steak, seafood, corn and garlic bread.
    $35.00
    $35.00
  • Hardcore Carnivore Cajun Rub — front of shaker on transparent backgroundHardcore Carnivore Cajun Rub — blackened Cajun chicken thighs on a board beside the shakerHardcore Carnivore Cajun Rub — Cajun prawns tossed in a hot cast-iron skilletHardcore Carnivore Cajun Rub — home cook seasoning raw chicken from the shakerHardcore Carnivore brand logo, red and white shield crest with three stars, on transparent background
    HARDCORE CARNIVORE
    Cajun Rub – 400g
    A gluten-free Louisiana-style rub for gumbo, jambalaya, blackened fish and prawns. Garlic, herbs and paprika with a chilli kick that builds. New Orleans in a shaker.
    $35.00
    $35.00
  • NEWPRE-ORDER
    Hardcore Carnivore Steak Master Seasoning 391g shaker, front of pack on transparent backgroundHardcore Carnivore Steak Master seasoning on steak, lifestyleSteak seasoned with Hardcore Carnivore Steak MasterHardcore Carnivore brand logo, red and white shield crest with three stars, on transparent background
    HARDCORE CARNIVORE
    Steak Master Seasoning – 391g
    A Texas-made steak seasoning: coarse black pepper, chunky garlic, smoked paprika and Worcestershire. No chilli, all crust. Steakhouse flavour at home, every time.
    $35.00
    $35.00
  • Hardcore Carnivore Saucesome BBQ Sauce — front of bottle on transparent backgroundHardcore Carnivore Saucesome BBQ Sauce — glazed pork ribs on a board beside the bottleHardcore Carnivore Saucesome BBQ Sauce — wings tossed in sticky BBQ sauce mid-airHardcore Carnivore Saucesome BBQ Sauce — basting ribs on the grill with the sauceHardcore Carnivore brand logo, red and white shield crest with three stars, on transparent background
    HARDCORE CARNIVORE
    Saucesome BBQ Sauce
    A Texas-born BBQ sauce for pork, ribs, brisket and burgers. Earthy ancho chilli, dark molasses, tangy vinegar and smoke. Glaze it, dip it, slather the whole plate.
    $25.00
    $25.00
  • Hardcore Carnivore MeatyMite All-Purpose Rub 280g — front of shaker on transparent backgroundHardcore Carnivore MeatyMite All-Purpose Rub — sliced roast beef with a savoury crust beside the packHardcore Carnivore MeatyMite All-Purpose Rub — savoury umami rub sprinkled over a seared steakHardcore Carnivore MeatyMite All-Purpose Rub — seasoning a raw beef steak from the shakerHardcore Carnivore brand logo, red and white shield crest with three stars, on transparent background
    HARDCORE CARNIVORE
    MeatyMite All-Purpose Rub
    An Aussie-made umami rub, exclusive to Australia and inspired by that iconic dark spread. Malty, salty-savoury, zero heat. Killer on lamb roasts, brisket and eggs.
    $35.00
    $35.00
  • NEW
    Prime Cuts by Jess Pryles hardback cookbook — front coverPrime Cuts by Jess Pryles hardback cookbook — page for smoked and seared tomahawk steaksPrime Cuts by Jess Pryles hardback cookbook — page for Texas-style overnight brisketPrime Cuts by Jess Pryles hardback cookbook — contents page listing every cut chapter
    HARDCORE CARNIVORE
    Prime Cuts by Jess Pryles – Hardback Cookbook
    Jess Pryles' hardback cookbook: 288 pages, 100+ recipes by cut. Choose, prep, cook and store beef, pork, lamb and chicken. The butcher's counter, decoded.
    $63.00
    $63.00
  • NEWPRE-ORDER
    Hardcore Carnivore Poultry Rub 335g shaker, front of pack on transparent backgroundHardcore Carnivore Poultry Rub 335g — roast chicken seasoned with the herb rubHardcore Carnivore brand logo, red and white shield crest with three stars, on transparent background
    HARDCORE CARNIVORE
    Poultry Rub – 335g
    A Texas-made, gluten-free chicken and turkey rub. Garden herbs and a bright lemony lift, no heat. A total power move for roast chooks, thighs and crispy roast spuds.
    $35.00
    $35.00

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THE SMUGGLER'S JOURNALSmoke Signals From The DocksContraband Chronicles, cook notes and the odd secret — dispatches from wherever the tide takes Darryl.Read the Journal COOK'S NOTESRecipes, Tips & Sneaky TechniquesDry-brine tricks, glaze timing and the odd stolen technique — field notes for getting more out of every cook.Browse the Guides SITE-WIDESpot The Medallion, Get The TipKeep an eye out for Darryl's medallion across the site — every coin hides a cooking secret worth stealing.Meet the Medallions THE COMP TRAILChase The LeaderboardAussie & Kiwi comp scene standings, live — see who's smoking hottest on the trail right now.View Leaderboards MEET THE CREWWho Is The Rub Smuggler?Charming rogue, low-'n'-slow obsessive, and the reason your fridge is full of contraband flavour.Meet Darryl