Still experimenting with the collection, seems to be a great collection of rubs so far, the family like them,





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At a glance
Heat: None — pure savoury, all colour and bite
Size: 300g
Origin: Made in New Zealand
Dietary: Gluten-free — always check the physical label
Best on: Steak, brisket, beef short ribs, venison and lamb shanks
Some rubs bury the beef; this one bows to it. Built around garlic, salt and pepper with a hit of beetroot powder for vibrant colour, The Beef Rub lifts a good cut instead of hiding it — an award-winning blend from four mates in Auckland who cook for the taste of the meat, not to mask it.
Earthy and savoury with a peppery backbone. No heat and no smoke-and-mirrors — just deep garlic savouriness, a clean peppery lift and a gentle earthy sweetness from the beetroot that also lends steaks and short ribs a gorgeous deep colour.
A striking deep red-brown blend, courtesy of the beetroot, with a medium-coarse grind that grips big cuts and builds a proper bark.
Ingredients: Salt, Dehydrated Vegetables (Garlic, Beetroot), Spice, Vegetable Oil.
Dietary: Gluten-free (as stated by the brand); made in New Zealand. Allergens and traces — always check the physical label.

The Smuggler's orders: rub it on thick, two coats on a brisket, and let the beetroot do the colour work while patience does the rest. Mop it late with Fancy Hanks Coffee & Molasses BBQ Sauce and keep Tracklements Strong Horseradish Cream on the table for the sliced ends. No heat, no gimmicks — just a dark, beefy bark worth guarding.
🏴☠️ Darryl's Secret: Low-and-Slow Beef Short Ribs
Dino bones, worth every hour.
You'll need: 1 rack beef short ribs (about 2kg, 3–4 bones); 4 tbsp The Beef Rub; 1 tbsp olive oil; ½ cup beef stock for spritzing.
Do this:
Why it works: The beetroot in the rub darkens the bark beautifully over a long cook.
We don't see many returns — but if something isn't right, get in touch and we'll work through it together. Our full returns process applies to orders within Australia, returned within 30 days of purchase in their original, unopened condition, with proof of purchase.
We're not able to offer refunds for change of mind, so please choose carefully before checking out. Clearance and run-out items are sold as final sale, and gift cards can't be returned or refunded under any circumstances. If your order arrives damaged, faulty, or isn't what you ordered, contact us with a few photos and we'll arrange the best fix.
Read our full Returns Policy for details.
We ship across Australia and to New Zealand. Shipping within Australia is a flat rate of $10 AUD, with the option to upgrade to Express at checkout. Orders to New Zealand are calculated by weight and shown at checkout. Orders are processed within 24 hours and typically shipped the next business day.
See our full Shipping Policy for estimated delivery timeframes by region.
Questions? Email info@therubhub.com.au — we're happy to help.
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How we rate vs other shops · hover a row
A$10 4–10 day delivery
Flat $10 shipping Australia-wide, and Google rates our delivery times and costs as great.
30-day returns for most items
Something not right? Unopened items can come back within 30 days, and damaged or faulty items are always sorted. No change-of-mind refunds.
Compared with other shops selling the same products
Google checks our prices against other stores stocking the same rubs and sauces, and we stack up well.
PayPal, Apple Pay + 2 more
Pay the way you like at checkout. Google rates our payment choices as exceptional.
How easy and safe the site is to shop
Google rates the shopping experience on The Rub Hub as exceptional.
Scored by Google · checked 8 Nov 2026
More about this shop on GoogleStill experimenting with the collection, seems to be a great collection of rubs so far, the family like them,
Taste is amazing & a great kick of heat for my wings! Will definitely buy again.
Darren suggested I layer this with the steer seasoning. Great advice, brisket was bloody delicious. Great product and great advice
10/10 no notes
Great service and advice when seeing you at meatstock and ordering online through the website. Delivery was fast and efficient
Great base rub for beef