Still experimenting with the collection, seems to be a great collection of rubs so far, the family like them,


Clearance — past best-before
Offered at a heavy discount because it's past its best-before (BB) date. Every unit is quality-checked before it ships. A BB date is a guide to peak quality, not a safety cut-off, so it's a great chance to save big and try something new.
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At a glance
Heat: Hot — smoky, chilli-forward beef rub (Hub Heat 7/11)
Size: 298g (10.5 oz shaker); confirm on the label
Origin: Made in the USA
Dietary: Contains soy — always check the physical label.
Best on: Steak, burgers, brisket, beef ribs
Clearance — past best-before
Offered at a heavy discount as it's past its best-before (BB) date. All products are quality-checked before shipping as well. A BB date is a guide to peak quality, not a safety cut-off, so it's a great chance to save big and try something new.
Cow Cover is Kosmos Q’s trophy-winning beef rub. Cow Cover Hot is the same rich, smoky blend with the chilli pepper cranked for a genuine kick — built for red meat that wants deep colour, bark and heat.
Savoury chilli, garlic and onion over a hickory-smoke base, with just enough sugar to balance. Red and rich up front, then a warm chilli finish that lingers without stealing the show.
A rich red rub with a medium grind and a smoky aroma. Heat sits at Hub Heat 7/11 — a genuine chilli kick over a smoky, savoury beef base.
Ingredients: Salt, Chilli Pepper & Other Spices, Sugar, Dehydrated Garlic & Onion, Paprika, Disodium Inosinate & Disodium Guanylate, Natural Hickory Smoke Flavour, Citric Acid, and not more than 2% Soybean Oil & Silicon Dioxide (added as processing aids).
Dietary: Contains soy. Always check the physical label for the current allergen and dietary information.
Why is it so cheap? It's on runout because it's reached or passed its best-before date, so it's heavily discounted. Best-before is a guide to peak quality, not a safety cut-off — every product is quality-checked before it ships and is still perfectly good to use.
How hot is it? Hot — a genuine chilli kick above the original Cow Cover, balanced by the smoky, savoury beef base.
What's it best on? Steak, burgers, brisket and beef ribs; also great on pork.
Is it just for beef? No — it shines on red meat but works a treat on pork and burgers.
Where is it made? Made in the USA.
Darryl’s tip: for brisket, coat it the night before so the rub melts into the surface and sets a darker bark. Build the cook with Fancy Hanks Coffee & Molasses, then carve and serve with a smear of Tracklements Strong Horseradish Cream to cut the richness. Raid the rest of the Kosmos Q stash while you’re here.
🏴☠️ Darryl's Secret: Cow Cover Beef Short Ribs
Dino bones with a kick.
You'll need: 1 rack beef short ribs (about 2kg); 3 tbsp Cow Cover Hot Rub; Spray bottle of half water, half cider vinegar.
Do this:
We don't see many returns — but if something isn't right, get in touch and we'll work through it together. Our full returns process applies to orders within Australia, returned within 30 days of purchase in their original, unopened condition, with proof of purchase.
We're not able to offer refunds for change of mind, so please choose carefully before checking out. Clearance and run-out items are sold as final sale, and gift cards can't be returned or refunded under any circumstances. If your order arrives damaged, faulty, or isn't what you ordered, contact us with a few photos and we'll arrange the best fix.
Read our full Returns Policy for details.
We ship across Australia and to New Zealand. Shipping within Australia is a flat rate of $10 AUD, with the option to upgrade to Express at checkout. Orders to New Zealand are calculated by weight and shown at checkout. Orders are processed within 24 hours and typically shipped the next business day.
See our full Shipping Policy for estimated delivery timeframes by region.
Questions? Email info@therubhub.com.au — we're happy to help.
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How we rate vs other shops · hover a row
A$10 4–10 day delivery
Flat $10 shipping Australia-wide, and Google rates our delivery times and costs as great.
30-day returns for most items
Something not right? Unopened items can come back within 30 days, and damaged or faulty items are always sorted. No change-of-mind refunds.
Compared with other shops selling the same products
Google checks our prices against other stores stocking the same rubs and sauces, and we stack up well.
PayPal, Apple Pay + 2 more
Pay the way you like at checkout. Google rates our payment choices as exceptional.
How easy and safe the site is to shop
Google rates the shopping experience on The Rub Hub as exceptional.
Scored by Google · checked 8 Nov 2026
More about this shop on GoogleTaste is amazing & a great kick of heat for my wings! Will definitely buy again.
Darren suggested I layer this with the steer seasoning. Great advice, brisket was bloody delicious. Great product and great advice
10/10 no notes
Great service and advice when seeing you at meatstock and ordering online through the website. Delivery was fast and efficient
Great base rub for beef
Still experimenting with the collection, seems to be a great collection of rubs so far, the family like them,