Still experimenting with the collection, seems to be a great collection of rubs so far, the family like them,




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At a glance
Heat: Mild — savoury beef-first blend
Size: 14 oz (approx. 397g) jar
Origin: USA (Arizona)
Dietary: Gluten friendly · sensitivities: sulfites
Best on: Brisket, steak, burgers, tenderloin
What's Your Beef? has earned perfect 180 scores and multiple first-place brisket calls on the professional US competition circuit — and it's fast becoming an Australian favourite for every cut of beef going.
Sea salt and sugar set the base, savoury garlic-onion and yeast-extract umami build through the middle, and Worcestershire, beef stock and a flick of lemon peel finish it off. Deeply savoury without shouting over the beef.
A savoury, russet-toned blend with a medium grind that forms a proper crust on big cuts. The 14 oz jar means you won't run dry mid-brisket.
Ingredients: Sea salt, sugar, spices including chili pepper, dehydrated garlic and onion, yeast extract, paprika, Worcestershire sauce (vinegar, molasses, corn syrup, salt, caramel colour [contains sulfites], garlic, sucrose, spices, tamarind, natural flavour, maltodextrin), beef stock, lemon peel, turmeric (colour), citric acid, and no more than 2% tricalcium phosphate.
Dietary: Gluten friendly (as stated by the brand). Contains yeast extract; sensitivities: sulfites — always check the physical label.

"What's your beef?" Officer, I have no idea what's in the duffel bag. This is the jar I reach for when a brisket needs to win an argument — perfect scores on the US circuit and it hasn't lost a backyard debate yet. Go the double act with Hardcore Carnivore Black Rub, then sauce it from the Loot N' Booty stash. Finish the slices with a swipe of Tracklements Strong Horseradish Cream for a proper Sunday-roast bite.
🏴☠️ Darryl's Secret: Smoked Beef Tenderloin
Butter-soft beef with a crust that means business.
You'll need: 1.5kg beef tenderloin, trimmed; 3 tbsp Loot N' Booty What's Your Beef Rub; 1 tbsp oil; Kitchen string.
Do this:
Why it works: Tying the roast keeps it an even thickness so it cooks evenly from end to end.
We don't see many returns — but if something isn't right, get in touch and we'll work through it together. Our full returns process applies to orders within Australia, returned within 30 days of purchase in their original, unopened condition, with proof of purchase.
We're not able to offer refunds for change of mind, so please choose carefully before checking out. Clearance and run-out items are sold as final sale, and gift cards can't be returned or refunded under any circumstances. If your order arrives damaged, faulty, or isn't what you ordered, contact us with a few photos and we'll arrange the best fix.
Read our full Returns Policy for details.
We ship across Australia and to New Zealand. Shipping within Australia is a flat rate of $10 AUD, with the option to upgrade to Express at checkout. Orders to New Zealand are calculated by weight and shown at checkout. Orders are processed within 24 hours and typically shipped the next business day.
See our full Shipping Policy for estimated delivery timeframes by region.
Questions? Email info@therubhub.com.au — we're happy to help.
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How we rate vs other shops · hover a row
A$10 4–10 day delivery
Flat $10 shipping Australia-wide, and Google rates our delivery times and costs as great.
30-day returns for most items
Something not right? Unopened items can come back within 30 days, and damaged or faulty items are always sorted. No change-of-mind refunds.
Compared with other shops selling the same products
Google checks our prices against other stores stocking the same rubs and sauces, and we stack up well.
PayPal, Apple Pay + 2 more
Pay the way you like at checkout. Google rates our payment choices as exceptional.
How easy and safe the site is to shop
Google rates the shopping experience on The Rub Hub as exceptional.
Scored by Google · checked 8 Nov 2026
More about this shop on GoogleStill experimenting with the collection, seems to be a great collection of rubs so far, the family like them,
Taste is amazing & a great kick of heat for my wings! Will definitely buy again.
Darren suggested I layer this with the steer seasoning. Great advice, brisket was bloody delicious. Great product and great advice
10/10 no notes
Great service and advice when seeing you at meatstock and ordering online through the website. Delivery was fast and efficient
Great base rub for beef