Still experimenting with the collection, seems to be a great collection of rubs so far, the family like them,



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At a glance
Heat: Hot — strong, bold and peppery
Size: 11.3 oz (320g)
Origin: Made in the USA
Dietary: Gluten friendly · no MSG
Best on: BBQ chicken, fried chicken, anything needing fire
Strong, bold and peppery with just a hint of cinnamon — the Jack Daniel's® Fire BBQ Rub is the heat-seeker of the Lynchburg-inspired range. Ideal for barbecue chicken, happy on any entrée or side, before or after the grill.
Bold pepper heat up front, a savoury spice mid-palate, and that sneaky whisper of cinnamon on the finish that keeps you guessing — and reaching back in.
A deep red, pepper-heavy blend with genuine warmth. Not a novelty scorcher — a hot rub with actual flavour underneath.
Ingredients: Salt, sugar, spices including chilli powder, smoked paprika, dehydrated garlic, natural Jack Daniel's Tennessee Whiskey flavour, yeast extract, citric acid, and not more than 2% tricalcium phosphate added to prevent caking (from the brand's label).
Dietary: Gluten friendly, no MSG (as stated by the brand) — always check the physical label.

Ooh. OOH. The cinnamon lulls you in and then the pepper reads you your rights. Batter up some Southern fried chicken with this in the mix and you'll understand why Tennessee guards its recipes. Cool down afterwards with a side of Atomic Chicken Blue Cheese Sauce, or don't cool down at all. Full consignment here. Dunk that fried chicken in Republic Honey BBQ Sauce if the table needs a sweet way out.
🏴☠️ Darryl's Secret: Fire-Battered Fried Chicken
Southern fried, with a warrant out.
You'll need: 1kg chicken thigh pieces; 1 cup buttermilk; 1 cup plain flour; 2 tbsp Fire BBQ Rub; Oil for deep-frying.
Do this:
We don't see many returns — but if something isn't right, get in touch and we'll work through it together. Our full returns process applies to orders within Australia, returned within 30 days of purchase in their original, unopened condition, with proof of purchase.
We're not able to offer refunds for change of mind, so please choose carefully before checking out. Clearance and run-out items are sold as final sale, and gift cards can't be returned or refunded under any circumstances. If your order arrives damaged, faulty, or isn't what you ordered, contact us with a few photos and we'll arrange the best fix.
Read our full Returns Policy for details.
We ship across Australia and to New Zealand. Shipping within Australia is a flat rate of $10 AUD, with the option to upgrade to Express at checkout. Orders to New Zealand are calculated by weight and shown at checkout. Orders are processed within 24 hours and typically shipped the next business day.
See our full Shipping Policy for estimated delivery timeframes by region.
Questions? Email info@therubhub.com.au — we're happy to help.
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How we rate vs other shops · hover a row
A$10 4–10 day delivery
Flat $10 shipping Australia-wide, and Google rates our delivery times and costs as great.
30-day returns for most items
Something not right? Unopened items can come back within 30 days, and damaged or faulty items are always sorted. No change-of-mind refunds.
Compared with other shops selling the same products
Google checks our prices against other stores stocking the same rubs and sauces, and we stack up well.
PayPal, Apple Pay + 2 more
Pay the way you like at checkout. Google rates our payment choices as exceptional.
How easy and safe the site is to shop
Google rates the shopping experience on The Rub Hub as exceptional.
Scored by Google · checked 8 Nov 2026
More about this shop on GoogleTaste is amazing & a great kick of heat for my wings! Will definitely buy again.
Darren suggested I layer this with the steer seasoning. Great advice, brisket was bloody delicious. Great product and great advice
10/10 no notes
Great service and advice when seeing you at meatstock and ordering online through the website. Delivery was fast and efficient
Great base rub for beef
Still experimenting with the collection, seems to be a great collection of rubs so far, the family like them,