Jack Daniel's Honey BBQ Rub with honey-glazed pork ribs and chicken with a caramelised finish
Jack Daniel's Honey BBQ Rub

Naturally Sweet, Southern Soul

Real honey sweetness with no heat at all — rub it into pork, ribs or chicken for a glossy, caramelised finish.

Real honey sweetness, no heat — for pork, ribs or chicken.

Jack Daniel's Honey BBQ Rub shaker
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Jack Daniel's Whiskey Barrel Smoking Chips, made from genuine aging barrels lifestyle photo

Whiskey Barrel ChipsCut from genuine whiskey aging barrels.

Jack Daniel's

Authentic American BBQ, smuggled ashore.

The Jack Daniel's BBQ range brings a touch of Lynchburg to the grill — a licensed line of rubs and smoking chips inspired by the craftsmanship behind Jack Daniel's Tennessee Whiskey, made in the USA.

The rubs are gluten friendly and MSG free, built one per protein: Original for anything grilled, smoked or fried; Beef and Steak for the bigger cuts; Pork and Chicken for weekend smokers; and Fire and Honey at either end of the heat dial.

Start with the Original BBQ Rub — vanilla, garlic and applewood smoke with no heat at all — or go straight for the party trick: Whiskey Barrel Smoking Chips made from 100 percent charred white-oak Jack Daniel's aging barrels, still carrying the flavour the whiskey left behind.

That is the real point of difference — these are not generic oak chips with a name slapped on, they are genuine barrel wood, dark and whiskey-soaked, built to scatter over coals or load into a smoker box for beef, chicken or lamb.

Double-coat a brisket with the Beef Rub, rest it, then let the barrel chips do the rest of the work. Authentic American BBQ, smuggled ashore by The Rub Hub.

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  • Jack Daniel's Honey BBQ Rub shakerJack Daniel's brand logo, arched wordmark over the Old No. 7 roundel, black on transparent background
    JACK DANIEL'S
    Honey BBQ Rub | Sweet Honey BBQ Seasoning
    Honey BBQ rub for pork, ribs and chicken, Southern sweet-meat style. Natural honey sweetness over a mellow BBQ spice base, no heat. Sticky, sweet and far too easy to like.
    $35.00
    $35.00
  • Jack Daniel's Whiskey Barrel Smoking Chips 600g bagJack Daniel's brand logo, arched wordmark over the Old No. 7 roundel, black on transparent background
    JACK DANIEL'S
    Whiskey Barrel Smoking Chips | Charred Oak Wood Chips | 600g
    Smoking chips from charred oak Jack Daniel's whiskey barrels, for beef, chicken and lamb. Smoky, a subtly sweet whiskey note. Lynchburg barrel wood, in smoke.
    $27.00
    $27.00
  • Jack Daniel's Fire BBQ Rub 320g shakerJack Daniel's brand logo, arched wordmark over the Old No. 7 roundel, black on transparent background
    JACK DANIEL'S
    Fire BBQ Rub | Hot & Peppery BBQ Seasoning | 320g
    Hot, peppery BBQ rub for barbecue chicken, fried chicken and anything needing fire. Bold pepper heat, savoury spice, a sneaky hint of cinnamon. The range's heat-seeker.
    $35.00
    $35.00
  • Jack Daniel's Steak Rub 291g jarJack Daniel's brand logo, arched wordmark over the Old No. 7 roundel, black on transparent background
    JACK DANIEL'S
    Steak Rub | Garlic Pepper Steak Seasoning | 291g
    Coarse garlic pepper steak seasoning for every cut, made for a heavy coat and a hard sear. Garlic and cracked pepper, mild and savoury. A steakhouse crust at home.
    $35.00
    $35.00
  • Jack Daniel's Pork Rub 312g jarJack Daniel's brand logo, arched wordmark over the Old No. 7 roundel, black on transparent background
    JACK DANIEL'S
    Pork Rub | Zesty Pork & Rib Rub | 312g
    Zesty pork and rib rub for ribs, pulled pork and chops. Brown sugar sweetness, a chilli lift with mild-to-medium warmth, savoury spice. Caramelises into proper pork bark.
    $35.00
    $35.00
  • Jack Daniel's Chicken Rub 326g jarJack Daniel's brand logo, arched wordmark over the Old No. 7 roundel, black on transparent background
    JACK DANIEL'S
    Chicken Rub – 326g
    Sweet chicken rub for all poultry, wings to whole birds. Sweetness first, then gentle spicy warmth and a savoury finish. Lifts a midweek chook, friendly for all.
    $35.00
    $35.00
  • Jack Daniel's Beef Rub 255g jarJack Daniel's brand logo, arched wordmark over the Old No. 7 roundel, black on transparent background
    JACK DANIEL'S
    Beef Rub – 255g
    Sweet and spicy beef rub for brisket, beef ribs and roasts headed for the smoker. Sweet up front, mild spicy backbone, savoury finish. Built for twelve hours of smoke.
    $35.00
    $35.00
  • Jack Daniel's Original BBQ Rub all-purpose seasoningJack Daniel's brand logo, arched wordmark over the Old No. 7 roundel, black on transparent background
    JACK DANIEL'S
    Original BBQ Rub
    All-purpose BBQ rub for anything you grill, smoke or fry, beef to veg. Vanilla sweetness, savoury garlic and gentle applewood smoke, no heat. A touch of Lynchburg class.
    $35.00
    $35.00

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THE SMUGGLER'S JOURNALSmoke Signals From The DocksContraband Chronicles, cook notes and the odd secret — dispatches from wherever the tide takes Darryl.Read the Journal COOK'S NOTESRecipes, Tips & Sneaky TechniquesDry-brine tricks, glaze timing and the odd stolen technique — field notes for getting more out of every cook.Browse the Guides SITE-WIDESpot The Medallion, Get The TipKeep an eye out for Darryl's medallion across the site — every coin hides a cooking secret worth stealing.Meet the Medallions THE COMP TRAILChase The LeaderboardAussie & Kiwi comp scene standings, live — see who's smoking hottest on the trail right now.View Leaderboards MEET THE CREWWho Is The Rub Smuggler?Charming rogue, low-'n'-slow obsessive, and the reason your fridge is full of contraband flavour.Meet Darryl