Still experimenting with the collection, seems to be a great collection of rubs so far, the family like them,





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At a glance
Heat: Mild — all savoury depth, no real chilli (Hub Heat 2/11)
Size: 270g shaker
Origin: Crafted in Alberta, Canada; blended in Australia
Dietary: Contains soy; may contain traces of gluten (wheat) and peanut — always check the physical label
Best on: Brisket, steak, burgers, wild game, all red meat
Brisket Black was built for one job: making beef taste more like beef. This coffee-infused blend drives deep, dark bark on the big cooks and turns a humble packer into the talk of the street. Don't let the name box it in — it's just as happy on a steak as it is on a 14-hour brisket.
Rich, roasty and savoury to the core. Coconut sugar and coffee build a near-black bark, black pepper and garlic give it grip, and umami-heavy Worcestershire, mushroom and fermented soy round it into something properly meaty. Barely any heat — this is about depth, not fireworks.
A coarse, dark, bark-building grind — cracked pepper, coffee grounds and coconut sugar you can actually see. Smells like a cold brew met a spice rack. Heat is a gentle Hub Heat 2/11, so the whole table's welcome.
Ingredients: Sea salt, coconut sugar, spices (including garlic, black pepper and onion), Worcestershire powder, coffee, hydrolysed vegetable protein, rice bran oil, fermented soy sauce powder, mushroom powder, flavour enhancer (621), caramel colour (150d), anti-caking agent (551).
Dietary: Contains soy; may contain traces of gluten (wheat) and peanut — always check the physical label.

If beef had a bodyguard, it'd be this jar. Coffee and coconut sugar build a bark so dark the neighbours will think you burnt it — right up until they taste it. Rub the packer, smoke it black, then serve with a slather of The Feedlot: Gold Rush BBQ Mustard for tang and a pour of ELK Creek: Country Wing Sauce for the sweet-smoky finish. Grab the full range from the Smokes Seasoning collection. Trust your smuggler.
🏴☠️ Darryl's Secret: Coffee-Bark Beef Short Ribs
Dino ribs with a dark side.
You'll need: 1 rack beef short ribs, about 2kg; 3 tbsp Brisket Black; 2 tbsp yellow mustard; 250ml water in a spray bottle.
Do this:
Why it works: Coffee and coconut sugar darken slowly, so the bark looks black long before it's burnt.
Why is there coffee in a BBQ rub?
Coffee and coconut sugar are what drive the near-black bark. The coffee reads as roasty depth rather than as coffee — it makes beef taste more like beef.
How hot is it?
Barely at all, Hub Heat 2/11. This is savoury depth rather than chilli heat, so it suits the whole table.
Is it only for brisket?
No. It is just as good on steak, burger patties, beef short ribs and wild game. The name describes its best trick, not its only one.
Does it contain MSG?
Yes — the ingredients include flavour enhancer (621). It also contains soy and may carry traces of gluten (wheat) and peanut.
How do I get the best bark?
Coat heavily, let it sweat on for 20 to 30 minutes until it looks wet, then smoke low and slow.
We don't see many returns — but if something isn't right, get in touch and we'll work through it together. Our full returns process applies to orders within Australia, returned within 30 days of purchase in their original, unopened condition, with proof of purchase.
We're not able to offer refunds for change of mind, so please choose carefully before checking out. Clearance and run-out items are sold as final sale, and gift cards can't be returned or refunded under any circumstances. If your order arrives damaged, faulty, or isn't what you ordered, contact us with a few photos and we'll arrange the best fix.
Read our full Returns Policy for details.
We ship across Australia and to New Zealand. Shipping within Australia is a flat rate of $10 AUD, with the option to upgrade to Express at checkout. Orders to New Zealand are calculated by weight and shown at checkout. Orders are processed within 24 hours and typically shipped the next business day.
See our full Shipping Policy for estimated delivery timeframes by region.
Questions? Email info@therubhub.com.au — we're happy to help.
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How we rate vs other shops · hover a row
A$10 4–10 day delivery
Flat $10 shipping Australia-wide, and Google rates our delivery times and costs as great.
30-day returns for most items
Something not right? Unopened items can come back within 30 days, and damaged or faulty items are always sorted. No change-of-mind refunds.
Compared with other shops selling the same products
Google checks our prices against other stores stocking the same rubs and sauces, and we stack up well.
PayPal, Apple Pay + 2 more
Pay the way you like at checkout. Google rates our payment choices as exceptional.
How easy and safe the site is to shop
Google rates the shopping experience on The Rub Hub as exceptional.
Scored by Google · checked 8 Nov 2026
More about this shop on GoogleStill experimenting with the collection, seems to be a great collection of rubs so far, the family like them,
Taste is amazing & a great kick of heat for my wings! Will definitely buy again.
Darren suggested I layer this with the steer seasoning. Great advice, brisket was bloody delicious. Great product and great advice
10/10 no notes
Great service and advice when seeing you at meatstock and ordering online through the website. Delivery was fast and efficient
Great base rub for beef