ATOMIC CHICKEN: Original Southern Fried Chicken Coating – 500g

Proper Southern fried chicken, made in your own kitchen

Everyone chases that shatter-crisp, golden Southern fried crust — Atomic Chicken Original Southern Fried Chicken Coating is how you finally nail it at home. This 500g pack is a full-flavoured seasoned coating built for wings, drumsticks, tenders and thighs that come out craggy, crunchy and dripping with that classic fried-chicken flavour. No secret eleven herbs required.

The flavour

Savoury, well-seasoned and gently spiced — the familiar Southern fried profile of salt, chicken-shop umami and warm background spice, with no chilli heat. It is comfort-food flavour through and through: the crust does the heavy lifting so the chicken stays juicy underneath.

How to cook with it

• Dredge chicken pieces through the coating, dip in seasoned buttermilk or egg wash, then coat again for extra craggy crunch.
• Deep-fry or shallow-fry until golden and cooked through, or oven-bake / air-fry for a lighter finish.
• Use it on chicken schnitzels, tenders, wings, fish fillets or even cauliflower.
• Double-dip for that signature knobbly, extra-crunchy Southern crust.

In the pouch

A seasoned pale-golden flour blend, fine with the odd fleck of spice through it. It clings well to damp chicken and crisps up to a deep golden crust in the pan or oven.

Ingredients & Dietary

Ingredients: Plain flour, corn flour, dehydrated vegetable powders, hydrolysed vegetable protein, spices, chicken salt, salt, sugar, flavour enhancer (621), rice cereal, anti-caking agent (551), rice bran oil, natural flavour, baking powder.

Dietary: Contains gluten (wheat) — not gluten free. Suits vegetarians and vegans based on the listed ingredients (the “chicken salt” here is the seasoning, not meat). May contain traces of dairy, soy, sesame, peanuts and tree nuts. Always check the physical label.

FAQ

How hot is it? None — it is a savoury, gently spiced Southern fried coating with no chilli heat.

Is it gluten free? No — it is made with wheat flour, so it contains gluten. It suits vegetarians and vegans by its listed ingredients — always check the physical label.

How do I use it? Dredge chicken, dip in seasoned buttermilk or egg wash, then coat again for extra crunch and deep-fry, shallow-fry, bake or air-fry; double-dip for that signature craggy crust.

Where is it made? Made in Australia.

The Rub Smuggler's Verdict

Buttermilk-soak the chook, dredge it heavy and fry till the crust shatters — rest it on a rack so it stays craggy. Drizzle a Louisiana-style Heavenly Hell Happy Cayanero over the lot, then set out a pot of tangy The Feedlot Gold Rush BBQ Mustard for dunking. Contraband-crisp, the way the colonel never taught you.