HEAVENLY HELL: Cocaine Cowboy All Purpose Rub – 150g

Dangerously good on everything

Cocaine Cowboy is Heavenly Hell's Pitmaster Series championship all-purpose rub — garlic, butter and mushroom loaded into a blend that's ludicrously addictive. It's the shaker that ends up on everything, from a Sunday roast to a midweek steak, and somehow makes all of it better. Fair warning: it goes fast.

The flavour

Big, savoury and umami-rich up front — garlic and a buttery, mushroomy depth doing the heavy lifting. A gentle sweetness rounds the edges so it browns beautifully, and the finish is moreish in the most annoying way. It tastes like a compound butter you can shake from a jar.

How to cook with it

• Season a steak generously, sear hard, then rest — the garlic-butter notes read like a steakhouse finish.
• Rub chicken pieces or a whole bird before roasting for a savoury, golden crust.
• Dust pork chops or a pork roast for an all-purpose hit of umami depth.
• Toss it through roast potatoes, mushrooms or chips straight out of the oven.
• Rogue move: stir a spoonful into softened butter for an instant compound butter over anything off the grill.

In the shaker

A savoury, golden-brown blend with a medium grind and visible flecks of garlic and herb. It clings well and browns into an appetising, buttery-smelling crust.

Ingredients & Dietary

Ingredients (Heavenly Hell's published list): Kosher salt, garlic, sugar, porcini mushroom, butter powder, onion, monosodium glutamate, Worcestershire powder, parsley, freshly cracked black pepper, ancho, red wine vinegar powder, rosemary, lemon, oregano, basil, celery seed, mustard, chipotle, thyme, smoked paprika, ginger, cumin, bay leaf, pasilla, coriander, herbs & spices. Recipes can change — always check the physical label.

Contains: butter powder (milk), mustard and monosodium glutamate (listed ingredients).

Dietary: No dietary claims made for this blend. Contains MSG, butter powder (milk) and mustard (listed ingredients); the Worcestershire powder isn't itemised — always check the physical label.

The Rub Smuggler's Verdict

This is the jar that never makes it back to the shelf. Build the plate with Taipan BBQ Competition Glaze brushed on late, then finish with a smear of Blues Hog Honey Mustard Sauce to sharpen all that richness. Stir a spoonful into soft butter and melt it over a steak — you'll thank me later.

FAQ

What does it actually taste like? Savoury garlic butter with a mushroomy, umami depth — like a compound butter in shaker form. No heat, just moreish flavour.

What's it best on? Genuinely everything — beef, chicken, pork, roast veg, potatoes and chips. It's the definition of all-purpose.

Does it contain MSG or gluten? Yes to MSG — monosodium glutamate is on the published ingredient list, along with butter powder (milk) and mustard. Gluten isn't itemised (the Worcestershire powder isn't broken down), so always check the physical label if you're sensitive.