HEAVENLY HELL: Crack Butter Chicken Seasoning & Finishing Dust – 150g

Warning: dangerously moreish

Crack Butter is a Pitmaster Series championship chicken seasoning and finishing dust — a Heavenly Hell and Big Red Brand collaboration with a name it fully earns. Buttery, savoury and impossible to stop eating, it works as a rub before the cook and a finishing dust after, so the flavour hits twice.

The flavour

Rich and buttery up front with a savoury, garlicky depth that clings to chicken skin. There's a gentle sweetness that browns beautifully, and the finish is exactly as addictive as the name suggests — you'll keep going back for one more piece.

How to cook with it

• Season wings before a hot grill or air-fry, then dust again the moment they come off for a double hit.
• Rub a whole chicken or thighs before roasting for a buttery, golden crust.
• Add it to a seasoned flour dredge for buttery, savoury fried chicken.
• Finish like a pro: sprinkle a fresh pinch over the cooked, cut chicken right before serving.
• Rogue move: shake it over hot chips, popcorn chicken or buttered corn.

In the shaker

A savoury, golden blend with a fine-to-medium grind — fine enough to dust over cooked chicken, but with enough body to build a buttery crust on the cook.

Ingredients & Dietary

Ingredients: Full ingredient statement to be confirmed from the physical label. Heavenly Hell state the blend is 100% natural with no added MSG, no fillers and preservative & additive free.

Dietary: No added MSG, no fillers, preservative & additive free; no gluten source declared — always check the physical label.

The Rub Smuggler's Verdict

Careful with this one — it disappears. Toss the wings in Uncle Mungos Chipotle BBQ for a sweet, smoky glaze, then serve a dab of Drunken Sailor Raspberry & Wasabi Mustard on the side to cut the butter. Save a pinch of the dust for after they're cooked — that second hit is the whole point.

FAQ

Rub or finishing dust? Both — season the chicken before it cooks, then sprinkle a fresh pinch over the cooked, cut pieces for a double hit of buttery flavour.

Is it hot? No — Crack Butter is a savoury, buttery chicken seasoning with no chilli.

Does it contain MSG or gluten? Heavenly Hell state no added MSG, no fillers, preservative & additive free and 100% natural. No gluten source is declared, but always check the physical label if you're sensitive.