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At a glance
Heat: Mild 2/10 — all savoury depth, no real chilli
Size: 270g shaker
Origin: Crafted in Alberta, Canada; blended in Australia
Dietary: Contains soy; may contain traces of gluten (wheat) and peanut — always check the physical label
Best on: Brisket, steak, burgers, wild game, all red meat
Brisket Black was built for one job: making beef taste more like beef. This coffee-infused blend drives deep, dark bark on the big cooks and turns a humble packer into the talk of the street. Don't let the name box it in — it's just as happy on a steak as it is on a 14-hour brisket.
Rich, roasty and savoury to the core. Coconut sugar and coffee build a near-black bark, black pepper and garlic give it grip, and umami-heavy Worcestershire, mushroom and fermented soy round it into something properly meaty. Barely any heat — this is about depth, not fireworks.
A coarse, dark, bark-building grind — cracked pepper, coffee grounds and coconut sugar you can actually see. Smells like a cold brew met a spice rack. Heat is a gentle 2/10, so the whole table's welcome.
Ingredients: Sea salt, coconut sugar, spices (including garlic, black pepper and onion), Worcestershire powder, coffee, hydrolysed vegetable protein, rice bran oil, fermented soy sauce powder, mushroom powder, flavour enhancer (621), caramel colour (150d), anti-caking agent (551).
Dietary: Contains soy; may contain traces of gluten (wheat) and peanut — always check the physical label.
If beef had a bodyguard, it'd be this jar. Coffee and coconut sugar build a bark so dark the neighbours will think you burnt it — right up until they taste it. Rub the packer, smoke it black, then serve with a slather of The Feedlot: Gold Rush BBQ Mustard for tang and a pour of ELK Creek: Country Style BBQ Sauce for the sweet-smoky finish. Grab the full range from the Smokes Seasoning collection. Trust your smuggler.
Why is there coffee in a BBQ rub?
Coffee and coconut sugar are what drive the near-black bark. The coffee reads as roasty depth rather than as coffee — it makes beef taste more like beef.
How hot is it?
Barely at all, about 2/10. This is savoury depth rather than chilli heat, so it suits the whole table.
Is it only for brisket?
No. It is just as good on steak, burger patties, beef short ribs and wild game. The name describes its best trick, not its only one.
Does it contain MSG?
Yes — the ingredients include flavour enhancer (621). It also contains soy and may carry traces of gluten (wheat) and peanut.
How do I get the best bark?
Coat heavily, let it sweat on for 20 to 30 minutes until it looks wet, then smoke low and slow.
We offer refunds and/or exchanges, providing a request for return is received within 30 days of your order being delivered. Your item must be in its original packaging and in the same condition that you received it.
The return shipping costs will be the responsibility of you, the customer. For domestic orders (AUS & USA) a prepaid shipping label can be provided, with the associated costs being deducted from the refunded amount. International (Asia) returns will need to be arranged by the customer, and will require a tracking number.
Any refund or exchange will only be issued once the original item has been shipped back to us.
In the unlikely event you receive a defective or damaged item, we offer you the choice of a full refund or a replacement. We will cover all return shipping costs.
Please report any issue within 5 days of receiving your item. We kindly ask that you provide clear evidence of the fault or damage, so we can expedite your request efficiently.
Please refer to our full Refund Policy for more information
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
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