Heavenly Hell Cocaine Cowboy All Purpose Rub with a buttery seared ribeye roast and mushrooms on dark slate
Heavenly Hell COCAINE COWBOY

Dangerously good on everything

Heavenly Hell's Pitmaster Series championship all-purpose rub, garlic, butter and mushroom loaded into a savoury shaker for beef, chicken and pork.

Garlic butter rub for beef, chicken and pork.

Heavenly Hell Cocaine Cowboy All Purpose Rub 150g shaker
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Seared steak with charred whole mushrooms and roasted garlic in a cast-iron pan over coals lifestyle photo

Umami-RichSeared steak, charred mushrooms and roasted garlic, savoury and glossy in the pan.

Mushroom

Mushroom-deep, never one-note.

Mushroom earns its place on a barbecue shelf for one reason: glutamates. Dried and powdered — porcini, shiitake, button — mushrooms concentrate the same savoury compound found in aged parmesan and cured meat, which is why cooks have used mushroom powder as a shortcut to umami depth for decades, long before umami was a marketing word. It's the fifth taste, not a flavour add-on, and a pinch does more heavy lifting than a fistful of most other seasonings.

That's why it turns up mostly inside all-purpose rubs and finishing salts rather than as its own standalone spice — built to round out a blend, not headline one. On the grill it earns its keep on steak, chicken, roast veg and potatoes, anywhere you want extra savoury weight without reaching for more salt.

A handful of real products on our shelf lean on mushroom right now. Start with Falksalt's Wild Mushroom Sea Salt Flakes — pyramid-cut sea salt flecked with crushed porcini, a genuine finishing salt built entirely around the flavour. Emus Rub's Emu-Mami Rub is loaded with mushroom for a rich, earthy umami hit on any protein or veg. Butchers Axe's Woodlands Garlic Seasoning and Heavenly Hell's Cocaine Cowboy All Purpose Rub are both garlic-led all-rounders that lean on mushroom powder to do the real umami work underneath.

The differentiator is format, not gimmick — a finishing salt for the last shake and shaker rubs for before the heat, covering both ends of the cook. Mushroom-deep, never one-note.

Explore more: our umami and savoury collections.

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  • Award winning
    Heavenly Hell Cocaine Cowboy garlic butter mushroom all-purpose rub 150g — front of the shaker on transparent backgroundHeavenly Hell Cocaine Cowboy all-purpose rub 150g — official label artworkCocaine Cowboy All Purpose Rub styled on a rustic board with spicesCocaine Cowboy rub being shaken onto a steak on the grillHeavenly Hell barbecue brand logo, red championship barbeque script, on transparent background
    HEAVENLY HELL
    Cocaine Cowboy All Purpose Rub – 150g
    All-purpose rub packed with garlic, butter and mushroom for beef, chicken and pork. Umami-rich with only a gentle warmth. Fair warning: this shaker empties fast.
    $24.00
    $24.00
  • Butchers Axe Woodlands wild garlic seasoning 170g shaker, front label, product only on transparent backgroundButchers Axe barbecue brand logo, Low 'n' Slow bull head and crossed cleavers roundel in cursive script on white disc, transparent backgroundButchers Axe Woodlands garlic seasoning 170g shaker, side label detail, transparent backgroundButchers Axe Woodlands garlic seasoning 170g shaker, ingredients and nutrition panel, transparent background
    BUTCHERS AXE
    Woodlands Garlic Seasoning Rub – 170g
    Garlic seasoning for steak, chicken, mushrooms and roast veg. Rounded garlic, mushroom umami and a wisp of smoke, no chilli. Barbie to weeknight, easy.
    $21.00
    $21.00
  • Falksalt Sea Salt Flakes Wild Mushroom - 70g – front of packFalksalt Sea Salt Flakes Wild Mushroom - 70g – product photo 2
    FALKSALT
    Sea Salt Flakes Wild Mushroom - 70g
    Porcini mushroom sea salt flakes for steak, roast potatoes and pasta. Pyramid flakes with crushed porcini and an intense earthy aroma. A pine-forest walk, no foraging.
    $10.00
    $10.00
  • Emus Rub Emu-Mami Rub
    EMUS RUB
    Emu-Mami Rub - 110g
    Mushroom umami rub for any protein or veg, dusted on before cooking or stirred through. Rich, earthy and deeply savoury, mild warmth. Guests will ask what's in it.
    $19.00
    $19.00

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