MEAT CHURCH: Texas Sugar – Sweet & Savoury BBQ Rub (340g)

Built for a bark you can hear crack

Meat Church Texas Sugar is the sweet, glossy rub that turns a rack of ribs into a genuine centrepiece. Sugar and honey powder do the heavy lifting up front, with paprika and garlic-onion keeping it savoury enough to actually taste like barbecue, not candy.

The flavour

Front is genuinely sweet — sugar and honey powder, no apology for it. The middle brings warm paprika colour and gentle spice depth. It finishes savoury, with a garlic-onion note that pulls it back from dessert territory and keeps it a rub, not a glaze.

How to cook with it

• Coat a full rack of pork ribs heavy and let it sit an hour before it goes on the smoker — the sugar caramelises into a lacquered, cracking bark.
• Dust pulled pork before the cook and again lightly after pulling, so the sweetness carries all the way through.
• Rub chicken wings before frying or grilling for sticky, glossy skin without needing a separate sauce.
• Season a whole chicken under the skin as well as on top for sweetness that reaches the meat, not just the surface.
• Rogue move: dust it over roasted pumpkin or sweet potato — the honey-paprika combo works on veg as well as it does on pork.

In the shaker

A warm, rust-toned rub with a fine, sugar-heavy texture that melts and caramelises rather than staying gritty. Builds a sticky, glossy crust under heat.

Ingredients & Dietary

Ingredients: Sugar, Honey Powder (Refined Syrup, Honey), Salt, Spices, Paprika, Dehydrated Garlic, Dehydrated Onion.

Dietary: No gluten. No MSG. Always check the physical label for the most accurate ingredient, allergen and nutritional information.

The Rub Smuggler's Verdict

Dust a rack heavy with Texas Sugar and the bark comes out glassy enough to photograph before you eat it. Mop with Boomas BBQ Boomtang through the last stretch for shine, then keep Uncle Mungos Habanero Ketchup on the table for anyone who wants their ribs to fight back a little. That's the whole plate sorted.

Questions answered

How sweet is Texas Sugar?

Genuinely sweet up front from real sugar and honey powder, but paprika and garlic-onion pull it back into barbecue territory rather than dessert. Heat is gentle — around 2/10.

Is Texas Sugar gluten free?

Yes — no gluten and no MSG. Always check the physical label for the most accurate ingredient and allergen information.

What's the best way to use it on ribs?

Coat the rack heavy and let it sit before smoking low and slow. The sugar caramelises into a sticky, glossy bark as the ribs cook.

What size is the shaker?

340g (12oz), made in Waxahachie, Texas.