CROIX VALLEY: Poultry Barbecue Booster | Poultry Seasoning | 170g (6oz) shaker

Built with chicken and turkey in mind

Poultry Barbecue Booster is Croix Valley's dedicated shaker for chicken and turkey, tuned to be herb-forward and genuinely comforting rather than sharp or aggressive. It comes from a family kitchen in Hudson, Wisconsin that's cooked more than its share of competition poultry, judged and turned in under the Kansas City Barbeque Society and Steak Cookoff Association banners. This is the seasoning for a proper Sunday roast bird.

The flavour

Sage and thyme-style herb notes lead, warm and homestyle rather than sharp. Through the middle it carries a gentle savouriness with a touch of onion and black pepper, the kind of profile that reads as roast dinner before anything else. It finishes soft and rounded, built to season a whole bird evenly without overpowering the meat underneath.

How to cook with it

• Loosen the skin on a whole chicken or turkey and rub it in directly against the flesh, then season the outside again before roasting.
• Dust chicken wings generously before they go on the grill, and give them a second light shake straight off the heat.
• Coat chicken schnitzel in the seasoning along with the crumb mix for a savoury crust that doesn't need extra salt at the table.
• Dry-rub a turkey the night before with a generous coating so the flavour has time to work into the meat.
• Stir it through soft cream cheese for a quick herbed dip that has nothing to do with poultry at all.

In the shaker

A pale green-brown, herb-flecked blend with a fine, even grind that shakes cleanly. It sits gently on the surface of poultry skin without clumping, which helps the skin crisp up rather than steam under a heavy coating.

Ingredients & Dietary

Ingredients: Full ingredient statement to be confirmed from the physical label.

Dietary: Vegan and gluten free (brand claim) — always check the physical label.

The Rub Smuggler's Verdict

Turkey season arrives fast every year, and this one's worth having stocked before it does — herb-forward, gentle, built for a proper Sunday bird. Work it under the skin as well as over it, that's where the flavour actually lands. Brine first with Meat Church's T-Bird's poultry injection for extra moisture. — DR

Questions answered

Will this work on turkey as well as chicken?

Yes — it's built specifically for poultry, including turkey, chicken wings and schnitzel.

Is it spicy?

No — no heat is stated. It's a herb-forward, savoury blend designed to be comforting rather than fiery.