RUM AND QUE: Intensify All Purpose Rub – 200g

The flavour booster

Intensify does exactly what the name promises. It's Rum and Que's umami-loaded all-purpose booster — the shaker you reach for when a cook needs more savoury depth. Less a standalone show pony, more the secret weapon that makes everything else on the plate taste like more.

The flavour

Deep, mouth-filling savouriness — garlic, salt and a rounded umami hit that amplifies whatever it lands on. Barely any sweetness and no chilli; just pure savoury intensity.

How to cook with it

• Dust it over steak or burgers in the last moments for an instant umami lift.
• Stir a pinch through mince, meatballs or a bolognese for deeper savoury flavour.
• Season roast vegetables or hot chips for a moreish, savoury edge.
• Use it as a base layer under a sweeter rub to build savoury depth.
• Shake it over hot buttered popcorn for a salty, umami snack.

In the shaker

A fine, free-flowing savoury seasoning with visible garlic. Because it's built to boost, a little goes a long way — season, taste, then add more.

Ingredients & Dietary

Ingredients: Salt, sugar, flavour enhancer (621), dehydrated garlic, spices, vegetable oil.

Dietary: Contains a flavour enhancer (MSG, 621). May contain allergen traces — always check the physical label for the most accurate ingredient, allergen and nutritional information.

The Rub Smuggler's Verdict

Every galley has one bottle it swears by — this is mine for making a lazy cook taste deliberate. Lay it down as your savoury base, splash Boomas Boomtang BBQ Sauce over the top, and finish with a crack of Fancy Hanks BBQ Pepper. Season in layers as you cook, not all at the end.