Atomic Chicken Charcoal Chicken Seasoning Rub with a whole charcoal-roasted rotisserie chicken on the spit
Atomic Chicken CHARCOAL CHICKEN RUB

Sunday charcoal shop, at home

Deep, smoky and herby with that unmistakable chargrilled charcoal-chicken-shop flavour — rub it generously under the skin of a whole bird for a proper roast without leaving the backyard.

Deep, smoky, herby charcoal-chicken-shop flavour — rub under the skin for a proper roast at home.

Atomic Chicken Charcoal Chicken Seasoning Rub 280g shaker
SHOP NOWShop the range
Craggy dry-rub bark on smoked beef brisket, sliced to show the smoke ring lifestyle photo

Rub-StyleCraggy dry-rub bark, cracked open to show the smoke and juice beneath.

Rubs (Legacy – see BBQ Rubs)

Every protein, every heat level, one dry-rub aisle.

BBQ Rubs is our full dry-rub aisle — every spice blend we stock, cutting across beef, chicken, pork, lamb and anything else headed for a smoker or grill. Where our protein pages sort rubs by what you're cooking, this is the type page: the rub is the star, whatever it's going on.

A rub goes on dry before the cook — some brands suggest a light binder like mustard first, most don't. Pat it on, let it sit, then it's onto the heat: a hot pan or grill gives a fast sear and crust in minutes, while low-and-slow smoking over hours turns that layer into proper bark. Start with Meat Church's The Gospel for an all-purpose rub across beef, chicken and pork, Hardcore Carnivore's Black Rub as a genuine bark-builder for brisket and beef ribs, or Butchers Axe's Big Bark Rub for a Melbourne-made take on the same crust.

It's a real mix of imported and homegrown: US competition names sit alongside Australian everyday shakers, and heat runs just as wide — from no-heat, no-MSG all-rounders to Emu's Rub Jerk Rub, an extra-hot Aussie-made option. Most of the range is gluten free, with plenty of MSG-free and sugar-free options mixed through. Every protein, every heat level, one dry-rub aisle.

Explore more: our all-purpose seasoning and something hotter collections.

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  • Butchers Axe Scout lemon pepper seasoning 170g shaker, front label, product only on transparent backgroundButchers Axe barbecue brand logo, Low 'n' Slow bull head and crossed cleavers roundel in cursive script on white disc, transparent backgroundButchers Axe Scout lemon pepper seasoning 170g shaker, side label detail, transparent backgroundButchers Axe Scout lemon pepper seasoning 170g shaker, ingredients and nutrition panel, transparent background
    BUTCHERS AXE
    Scout Lemon Pepper Seasoning Rub – 170g
    Lemon pepper seasoning for chicken, fish, prawns and chips. Zesty lemon peel and cracked pepper on a savoury base, no chilli. Chook on the grill, chips from the fryer.
    $21.00
    $21.00
  • NEWCOMING SOON
    Award winning
    Lillie's Q Carolina Dreaming BBQ Set — Carolina Dirt BBQ Rub 170g, Carolina and Gold Barbeque Sauce 380ml on transparent backgroundLillie's Q Carolina Barbeque Sauce 380ml vinegar BBQ sauce — pulled pork with bark on butcher paper on a Carolina porchLillie's Q Gold Barbeque Sauce 380ml mustard BBQ sauce — smoked chicken thighs glazed in golden mustard sauceLillie's Q Carolina Dirt BBQ Rub 170g — sticky pork belly burnt ends with a red paprika bark in cast ironLillie's Q barbecue brand logo, white LILLIE'S wordmark over a grey Q on a black pennant badge, on transparent background
    LILLIE'S Q
    Carolina Dreaming BBQ Set – Carolina Dirt Rub, Carolina & Gold Sauce
    Three-piece BBQ set: Carolina Dirt rub with Carolina and Gold sauces. Sweet paprika rub, tangy vinegar and mustard sauces, mild at most. Pork shoulder kit, ripper gift.
    $47.00
    $52.00
    $47.00
    Save $5.00
    Notify me
    Notify me
  • NEW
    Jimmy Brisket Special Ops 280g beef rub — front of shaker on transparent backgroundJimmy Brisket Special Ops 280g beef rub — sliced smoked brisket with a dark peppery bark and pink smoke ring on butcher paperJimmy Brisket Special Ops 280g beef rub — peppery seasoning falling onto a T-bone steak searing over hot coalsJimmy Brisket Special Ops 280g beef rub — Jimmy Brisket slicing a smoked brisket with a peppery bark and smoke ringJimmy Brisket Barbeque brand logo, engraved bull head with red wordmark on transparent background — Special Ops Rub
    JIMMY BRISKET
    Special Ops Beef Rub – 280g
    Beef rub from Meatstock Gippsland 2026 Grand Champions, for brisket, beef ribs, steak and lamb. Savoury and beefy, mild cracked pepper. Bark built for comps.
    $26.00
    $26.00
  • WICKED NEWSAVE 7%
    Outlaw Barbecue four pack BBQ rub bundle 1.05kg — Lawless, Bushranger, Stockman CRUST and Gold Rush shakers on a transparent backgroundOutlaw Barbecue four pack BBQ rub bundle — four seasoning blends in enamel bowls on a timber boardOutlaw Barbecue four pack BBQ rub bundle — shared platter of brisket, garlic-butter chicken, lime wings and potatoesOutlaw Barbecue four pack BBQ rub bundle — raw steak, chicken, prawns and lamb chops each seasoned with a different blendOutlaw Barbecue four pack bundle — Bushranger A.P.R. 300g all purpose rub shaker, transparent backgroundOutlaw Barbecue four pack bundle — Gold Rush 280g garlic butter rub shaker, transparent backgroundOutlaw Barbecue four pack bundle — Lawless 220g lime and black pepper rub shaker, transparent backgroundOutlaw Barbecue four pack bundle — Stockman CRUST 250g espresso beef rub shaker, transparent backgroundOutlaw Barbecue barbecue brand logo, distressed western badge with Australian Made banner, white on transparent background — four pack
    OUTLAW BARBECUE
    The Outlaw Collection – Four Pack Rub Bundle
    All four Outlaw Barbecue rubs in one bundle, for beef, pork, chicken, seafood, game and veg. No chilli anywhere, just mild cracked pepper warmth. A rub for every cook.
    $126.00
    $136.00
    $126.00
    Save $10.00
  • WICKED NEW
    Outlaw Barbecue Stockman CRUST 250g espresso beef rub — front of shaker on transparent backgroundOutlaw Barbecue Stockman CRUST 250g espresso beef rub — sliced T-bone with a dark coffee-pepper crust on a timber boardOutlaw Barbecue Stockman CRUST 250g espresso beef rub — close-up of brisket with a near-black bark and juicy grainOutlaw Barbecue Stockman CRUST 250g espresso beef rub — raw brisket heavily rubbed with coffee-pepper seasoning, ready to cookOutlaw Barbecue barbecue brand logo, distressed western badge with Australian Made banner, white on transparent background — Stockman CRUSTOutlaw Barbecue Stockman CRUST 250g espresso beef rub — side label detail, transparent background
    OUTLAW BARBECUE
    Stockman CRUST Espresso Beef Rub – 250g
    Espresso beef rub for brisket, steak, beef ribs and game. Salt, cracked pepper and garlic with roasted, slightly bitter coffee, no heat. Dark bark, beefier beef.
    $34.00
    $34.00
  • WICKED NEW
    Outlaw Barbecue Lawless 220g lime and black pepper BBQ rub — front of shaker on transparent backgroundOutlaw Barbecue Lawless 220g lime and black pepper BBQ rub — pan-fried whole fish with cracked pepper, lime zest and lime wedgesOutlaw Barbecue Lawless 220g lime and black pepper BBQ rub — crispy pork belly bites with cracked pepper and limeOutlaw Barbecue Lawless 220g lime and black pepper BBQ rub — raw king prawns seasoned and ready to cook with limesOutlaw Barbecue barbecue brand logo, distressed western badge with Australian Made banner, white on transparent background — LawlessOutlaw Barbecue Lawless 220g lime and black pepper BBQ rub — side label detail, transparent background
    OUTLAW BARBECUE
    Lawless Lime & Black Pepper Rub & Seasoning – 220g
    Lime and black pepper BBQ rub for chicken, pork, seafood and veg. Kaffir lime zest, then cracked pepper warmth, mild, no chilli. Lemon pepper's punchier outlaw cousin.
    $34.00
    $34.00
  • WICKED NEW
    Outlaw Barbecue Bushranger A.P.R. 300g all purpose BBQ rub — front of shaker on transparent backgroundOutlaw Barbecue Bushranger A.P.R. 300g all purpose BBQ rub — sliced T-bone steak with a pepper, garlic and oregano crustOutlaw Barbecue Bushranger A.P.R. 300g all purpose BBQ rub — close-up of a juicy beef rib roast slice with a peppery herb crustOutlaw Barbecue Bushranger A.P.R. 300g all purpose BBQ rub — raw beef ribs coated in seasoning, ready to cookOutlaw Barbecue barbecue brand logo, distressed western badge with Australian Made banner, white on transparent backgroundOutlaw Barbecue Bushranger A.P.R. 300g all purpose BBQ rub — side label detail, transparent background
    OUTLAW BARBECUE
    Bushranger A.P.R. All Purpose Rub & Seasoning – 300g
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    Ember Republic Rhino Veld & Tide Fire seafood BBQ rub 200g pouch — front on transparent backgroundPrawns and salmon seasoned with Ember Republic Rhino Veld & Tide FireEmber Republic brand logo — South African braai rubs made in Perth
    EMBER REPUBLIC
    Rhino Veld & Tide Fire – Seafood BBQ Rub (200g)
    Seafood rub for prawns, salmon, scallops and white fish, made in Perth. Coriander, pepper, lemon peel and a touch of seaweed, all mild. Charcoal, a squeeze of lemon, done.
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    Ember Republic Leopard Veldfire Citrus chicken BBQ rub 200g pouch — front on transparent backgroundCitrus-crusted chicken drumsticks seasoned with Ember Republic Leopard Veldfire CitrusEmber Republic brand logo — South African braai rubs made in Perth
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    Leopard Veldfire Citrus – Chicken BBQ Rub (200g)
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    Ember Republic Buffalo Lowveld Sweet Ash pork BBQ rub 200g pouch — front on transparent backgroundSticky caramelised pork ribs seasoned with Ember Republic Buffalo Lowveld Sweet AshEmber Republic brand logo — South African braai rubs made in Perth
    EMBER REPUBLIC
    Buffalo Lowveld Sweet Ash – Pork BBQ Rub (200g)
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    Ember Republic Elephant Karoo Flame & Thyme lamb BBQ rub 200g pouch — front on transparent backgroundHerb-crusted lamb rack seasoned with Ember Republic Elephant Karoo Flame & ThymeEmber Republic brand logo — South African braai rubs made in Perth
    EMBER REPUBLIC
    Elephant Karoo Flame & Thyme – Lamb BBQ Rub (200g)
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    $32.00
    $32.00
  • NEWLAST FEW
    Ember Republic Lion Night Ember Reserve beef BBQ rub 200g pouch — front on transparent backgroundPepper-crusted ribeye seasoned with Ember Republic Lion Night Ember ReserveEmber Republic brand logo — South African braai rubs made in Perth
    EMBER REPUBLIC
    Lion Night Ember Reserve – Beef BBQ Rub (200g)
    Perth-made beef rub for ribeye, tomahawk, rump, picanha and short ribs, braai-inspired. Paprika, cracked pepper and coriander, mild. A dark crust and big beef energy.
    $32.00
    $32.00
  • NEW
    Award winning
    Plowboys BBQ Bovine Bold Rub 340g — front of shaker on transparent backgroundPlowboys Bovine Bold Rub on a sliced tomahawk steak and smoked brisket — beauty shot on butcher blockPlowboys Bovine Bold Rub ingredients exploding around a slice of smoked brisket with bark and smoke ringSeasoning a raw beef rib plate with Plowboys Bovine Bold Rub beside an offset smokerPlowboys BBQ brand logo — Kansas City competition barbecuePlowboys BBQ Bovine Bold Rub 340g — side of shaker showing ingredients and nutrition panelPlowboys BBQ Bovine Bold Rub 340g — back of shaker showing barcode and American Royal 2009 Grand Champions mark
    PLOWBOYS BBQ
    Bovine Bold Rub – Kansas City Beef & Brisket BBQ Rub (340g)
    Kansas City beef rub for steaks, brisket, beef ribs, roasts and burgers. Brown sugar, paprika and Worcestershire depth, mild chilli kick. Bold and bark-ready.
    $36.00
    $36.00
  • NEWPRE-ORDER
    Smokes Seasoning Garlic Jalapeño Ranch Seasoning Mix 250g pouch, front - official product photographySmokes Seasoning Garlic Jalapeño Ranch Seasoning Mix 250g pouch, back with dip recipe and ingredients - official product photographySmokes Seasoning Garlic Jalapeño Ranch used as a dip with tortilla chips, fresh jalapeno and garlicSmokes Seasoning Garlic Jalapeño Ranch tossed as a marinade on chicken wingsSmokes Seasoning Garlic Jalapeño Ranch sprinkled as a seasoning over grilled corn and peppersSmokes Seasoning Garlic Jalapeño Ranch drizzled over loaded nachosSmokes Seasoning Garlic Jalapeño Ranch on a grilled pork chopSmokes Seasoning Garlic Jalapeño Ranch dramatic exploded ingredient shot
    SMOKES SEASONING
    Garlic Jalapeño Ranch Seasoning Mix – 250g
    Garlic jalapeño ranch seasoning for wings, burgers, tacos, fries and street corn. Creamy, garlicky ranch with a mild jalapeño kick to finish. Ranch with a kick, not a dare.
    $32.00
    $32.00
  • NEWPRE-ORDER
    Smokes Seasoning Cowboy Butter Ranch Seasoning Mix 250g pouch, front - official product photographySmokes Seasoning Cowboy Butter Ranch Seasoning Mix 250g pouch, back with dip recipe and ingredients - official product photographySmokes Seasoning Cowboy Butter Ranch used as a buttermilk dip with potato wedges and veggiesSmokes Seasoning Cowboy Butter Ranch used as a baste on grilled chicken thighsSmokes Seasoning Cowboy Butter Ranch sprinkled as a seasoning over corn on the cobSmokes Seasoning Cowboy Butter Ranch drizzled over loaded friesSmokes Seasoning Cowboy Butter Ranch melting over a seared steakSmokes Seasoning Cowboy Butter Ranch dramatic exploded ingredient shot
    SMOKES SEASONING
    Cowboy Butter Ranch Seasoning Mix – 250g
    Cowboy butter ranch seasoning for wings, burgers, steak, fries, popcorn and garlic bread. Buttery garlic and herby ranch tang, no heat at all. Watch the fries disappear.
    $32.00
    $32.00
  • The Feedlot Heatwave Rub 220g jar, side viewThe Feedlot brand logoSmoked pork ribs with a glossy reddish bark resting on butcher paperGrilled prawns and salmon with a reddish spice crust, plated with lime wedgesGrilled chicken thighs with a deep red-brown spice crust resting on a wooden board
    THE FEEDLOT
    Heatwave Rub – 220g
    The Feedlot's spiciest rub, for chicken, seafood, steak and veg. Sweet and smoky first, Aleppo warmth, then a bird's eye chilli kick that lingers. Food that talks back.
    $26.00
    $26.00
  • Cobra Chilli Carolina Reaper Chilli Mash Extreme 150ml jarCobra Chilli Carolina Reaper Chilli Mash Extreme 150ml Chilli Mash — styled hero shot with dark gothic snake-and-fire brand stylingCobra Chilli Carolina Reaper Chilli Mash Extreme 150ml Chilli Mash — extreme heat action shot with flying reapers and fireCobra Chilli Carolina Reaper Chilli Mash Extreme 150ml Chilli Mash — chilli mash being worked into a raw beef brisket as a rubCobra Chilli Carolina Reaper Chilli Mash Extreme 150ml Chilli Mash — Cobra Chilli brand logo
    COBRA CHILLI
    Carolina Reaper Chilli Mash Extreme | Extreme Heat Chilli Mash | 150ml
    Carolina Reaper mash, 85% fresh pods plus vinegar, for curries, rubs, chilli oil and butter. Fruity for a second, then a seriously hot burn. Build your own madness.
    $26.00
    $26.00
  • Jack Daniel's Original BBQ Rub all-purpose seasoningJack Daniel's brand logo, arched wordmark over the Old No. 7 roundel, black on transparent background
    JACK DANIEL'S
    Original BBQ Rub
    All-purpose BBQ rub for anything you grill, smoke or fry, beef to veg. Vanilla sweetness, savoury garlic and gentle applewood smoke, no heat. A touch of Lynchburg class.
    $36.00
    $36.00
  • SAVE 32%
    Street Bbq Tuscan Alle Brace Rub – 170g – front of pack
    STREET BBQ
    Tuscan Alle Brace Rub – 170g
    Mediterranean rub for chicken, spatchcock, rib eye, lamb, pork and roast veg. Salt, paprika, pepper and rosemary, mild. Sunday roast energy on any night of the week.
    $13.00
    $19.00
    $13.00
    Save $6.00
  • The Feedlot Mexicue Tex Mex Rub 220g jar, side viewThe Feedlot brand logoSizzling skirt steak sliced for fajitas on a hot cast-iron platter with steam, lime wedges and charred onionsBreakfast tacos with scrambled eggs and coriander garnish on a wooden boardGrilled chicken thighs with a reddish-brown spice crust on a wooden board
    THE FEEDLOT
    Mexicue Tex Mex Rub – 220g
    Tex-Mex rub for skirt steak, chicken, pork and huevos rancheros. Warm cumin and sugar, raisiny ancho, then a medium chile de arbol build. Taqueria in a tube.
    $26.00
    $26.00

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$23.00
$23.00
Heavenly Hell The Buffalos Bluff Korean BBQ & Wing Sauce 250ml bottleHeavenly Hell The Buffalos Bluff wing sauce label artworkThe Buffalos Bluff Korean wing sauce styled with sticky sesame wingsThe Buffalos Bluff sauce poured over a bowl of Korean sesame wingsHeavenly Hell barbecue brand logo, red championship barbeque script, on transparent background
HEAVENLY HELL
The Buffalos Bluff Korean BBQ & Wing Sauce – 250ml
Korean BBQ and wing sauce for chicken wings, pork and beef. Sweet soy umami, a medium gochujang glow and a nutty sesame finish. Korean fried-chicken wings at home.
$23.00
$23.00
HOT MOVERBEST SELLER
Atomic Chicken Chicken Salt Seasoning 330g, front of shaker on transparent backgroundAtomic Chicken Chicken Salt Seasoning 330g — hot chips in a paper cone being showered with chicken salt at a backyard picnic tableAtomic Chicken Chicken Salt Seasoning 330g — chicken salt shaken over a bowl of chips, seasoning frozen mid-airAtomic Chicken Chicken Salt Seasoning 330g — home cook seasoning a spit-roasted whole chicken on the barbecueAtomic Chicken barbecue brand logo, red wordmark with a fried drumstick atom and blue orbit rings, on transparent backgroundAtomic Chicken Chicken Salt Seasoning 330g, side label detail, transparent backgroundAtomic Chicken Chicken Salt Seasoning 330g, ingredients and nutrition panel, transparent background
ATOMIC CHICKEN
Chicken Salt Seasoning – 330g
Aussie chicken salt for hot chips, roast chook and popcorn. Salty, faintly sweet, umami-rich, a whisper of warm spice, no heat. Takeaway-shop flavour in a 330g shaker.
$16.00
$16.00
BEST SELLER
Atomic Chicken Buffalo Hot Sauce 250ml, front of bottle on transparent backgroundAtomic Chicken Buffalo Hot Sauce 250ml — bowl of glossy buffalo wings with blue cheese dip and celeryAtomic Chicken Buffalo Hot Sauce 250ml — sauce pouring over crispy fried wings, frozen mid-splashAtomic Chicken Buffalo Hot Sauce 250ml — hands tossing buffalo wings in a bowl beside the bottleAtomic Chicken barbecue brand logo, red wordmark with a fried drumstick atom and blue orbit rings, on transparent backgroundAtomic Chicken Buffalo Hot Sauce 250ml, bottle side view, transparent backgroundAtomic Chicken Buffalo Hot Sauce 250ml, back label and nutrition panel, transparent background
ATOMIC CHICKEN
Buffalo Hot Sauce – 250ml
Buffalo hot sauce for wings, burgers and loaded fries. Sweet tomato and molasses, tangy vinegar and Worcestershire, mild-medium warmth. Grab napkins.
$18.00
$18.00
Meat Church Chicken Fried Steak Breading 283g southern-style coating — front of packMeat Church Chicken Fried Steak Breading 283g — crunchy golden chicken fried steaks smothered in peppered country gravy with mash and green beansMeat Church Chicken Fried Steak Breading 283g — pressing a beef cube steak into a tray of seasoned breading beside an egg washMeat Church Chicken Fried Steak Breading 283g — crispy chicken fried steak flying apart in a splash of peppered gravy and breading crumbsMeat Church Chicken Fried Steak Breading 283g coating — product showcase animationMeat Church Chicken Fried Steak Breading — Meat Church brand logo, white script wordmark, on transparent background
MEAT CHURCH
Chicken Fried Steak Breading – Southern-Style Crunch for Chicken, Steak & Pork (283g)
Southern-style breading for chicken fried steak, fried chicken and schnitzels. Savoury seasoning, light garlic, zero heat. Deep fry, shallow fry or air fry, all crunch.
$26.00
$26.00

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The pitmasters, saucemen & legends we stock - tap any logo to shop the range.

3099 Jerky Acide Atomic Chicken BBQ Lab BBQ Mafia Bear & Burtons W Sauce Black Market Blackbear BBQ Blend Smoked Honey Blues Hog Boars Night Out Booma's BBQ Butcher BBQ Butchers Axe Carnivore Society Carolina Smoke Cattleman's Grill ChamCham Sauce Chuck Hughes Chuds BBQ COAST N SMOKE Cobra Chilli Croix Valley Danny Balboas DC Cartel Drunken Sailor El Chori Elk Creek Ember Republic Emus Rub Falksalt Fancy Hank's Flavour & Spice Foo Chilli Company Four Monkeys BBQ Four Saucemen Goan Cuisine Gran Luchito Hardcore Carnivore Heavenly Hell Jack Daniel's Jimmy Brisket John Henrys Kosmos Q Lillie's Q Little Brixton Looftlighter Loot N' Booty Low N Slow Basics Mama Melisse MCADVENTURES Meat Church Meat Mitch Middle Kingdom Misty Gully Mitch's Preserves Mudgeeraba Spices Natural Smoke Nomad Chilli Co Old Bones Chilli CoOutlaw Barbecue Pitmastery Plowboys BBQ Proud Phoenix & Co Republic Rum and Que Schueys BBQ SINSQUE Smoke on Wheels SMOKES SEASONING Smokin Hoggz Smokin Mangoes BBQ Smoky Pastures Spicetub Stef the Maori Street BBQ SuckleBusters Taipan BBQ Tajín Tamco The Feedlot Three Little Pigs BBQ Tillman's Barbecue Tracklements Tuffy Stone Uncle Mungos