Chicken here covers rubs, seasonings, coatings and sauces built for poultry's quicker cook time and thinner skin — not a beef rub with "chicken" tacked onto the tag list. It's a genuinely wing-heavy shelf too, pulling in dedicated wing dusts, hot sauces and dips alongside the everyday poultry rubs and shaker seasonings.
Reach for these on a whole roast chook, thighs and drumsticks on the kettle, or a tray of wings headed for the smoker or the fryer — most are built to crisp the skin, cut through with acid or heat, or glaze on right at the end rather than sit under a long, slow cook.
Start with Atomic Chicken's Charcoal Chicken Seasoning Rub for an everyday chargrilled shaker, Hardcore Carnivore's Red Rub on wings for a US-import pepper hit, or Rum and Que's Dirty Bird Nashville Fried Chicken Seasoning & Coating for a cayenne-hot fried crust — plus Atomic Chicken's Hot 'N Spicy Southern Fried Chicken Coating and wing sauces like its Buffalo Hot Sauce and Blue Cheese Sauce.
A good chunk of the range is gluten free, mixing US imports (Hardcore Carnivore, Suckle Busters, Kosmos Q) with homegrown Aussie and NZ makers (Atomic Chicken, Low N Slow Basics, Rum and Que). Crisp the skin, own the wing basket.
Explore more: our wings and chicken salt collections.