Extreme close-up of dark, deeply cracked crusty black-pepper bark on a beef brisket, medieval war-camp table

BEEF BERSERKER

Texas-style bark, zero sugar

Coarse pepper, clean salt and activated charcoal — a savoury, no-sweetness rub from the Firehouse Barbecue team built for a black brisket bark.

Coarse pepper and charcoal — a Texas-style rub for a black brisket bark.

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The Middle Kingdom range — five BBQ rub shakers: Beef Berserker, Beef Baron, Lamb Lord, Pork Priest and Chicken Chieftain lifestyle photo

Competition-ProvenThe Middle Kingdom range — a blend for every protein on the grill.

Middle Kingdom

One shaker, one job, done properly.

Middle Kingdom is built by the award-winning Firehouse Barbecue competition team — a shaker for every protein on the grill, each one mixed and packed here in Australia to do a single job properly.

Beef Berserker's Texas-style bark, Beef Baron's black pepper and coffee depth, Lamb Lord's punchy herbs, Pork Priest's sweet-savoury warmth, Chicken Chieftain's balanced all-rounder and AP Warlord's garlic-butter finish — or grab the Full Kingdom Bundle, the whole range in one box, and save 10%.

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    Middle Kingdom Beef Berserker 170g steak and brisket seasoning — front of shaker on transparent backgroundMiddle Kingdom Beef Berserker 170g steak and brisket seasoning — smoked beef brisket slices with a dark peppery bark and smoke ring on a timber boardMiddle Kingdom Beef Berserker 170g steak and brisket seasoning — a brisket slice draping over a knife with a pink smoke ring and beading juiceMiddle Kingdom Beef Berserker 170g steak and brisket seasoning — pitmaster rubbing the seasoning into raw beef short ribs on a steel benchMiddle Kingdom brand logo, gold crown above a 3D gold script wordmark, on transparent background
    MIDDLE KINGDOM
    Beef Berserker – 170g
    At a glance Heat: None — savoury, all bark and pepper Size: 170g shaker Origin: Made in Australia Dietary: No added MSG; gluten friendly — always check the physical label Best on: Brisket, beef ribs, steak, burgers Forged for bark, built for smoke This...
    $16.00
    $16.00
  • Save 10%Hot BuyBundle
    Middle Kingdom Full Kingdom Bundle — six shakers front product photo, tight 5px gap between eachMiddle Kingdom BBQ seasoning bundle 5 pack — smoked brisket, ribs, lamb cutlets and wings on a board beside the shakers at a backyard smokerMiddle Kingdom BBQ seasoning bundle 5 pack — pork ribs pulled apart with sticky glaze stringing between the bonesMiddle Kingdom BBQ seasoning bundle 5 pack — home cook shaking seasoning over a raw beef brisket on a kitchen benchMiddle Kingdom brand logo, gold crown above a 3D gold script wordmark, on transparent background
    MIDDLE KINGDOM
    The Full Kingdom Bundle
    At a glance Heat: None to mild — savoury and family-friendly across the set Size: Six shakers — 980g in total Origin: Made in Australia Dietary: Gluten friendly — always check the physical label Best on: Beef, lamb, pork, chicken and veg — the...
    $86.40
    $96.00
    $86.40
    Save $9.60
  • New
    Middle Kingdom AP Warlord all-purpose seasoning 180g — front of shaker on transparent backgroundMiddle Kingdom AP Warlord all-purpose seasoning 180g - finished dish close-upMiddle Kingdom AP Warlord all-purpose seasoning 180g - macro seasoning detailMiddle Kingdom AP Warlord all-purpose seasoning 180g - pitmaster rubbing seasoning into raw meatMiddle Kingdom brand logo, gold crown above a 3D gold script wordmark
    MIDDLE KINGDOM
    AP Warlord – 180g
    At a glance Heat: None stated — a savoury all-rounder, not a heat-forward blend Size: 180g shaker Origin: Blended in Australia using 50% Australian ingredients Dietary: Contains milk and added flavour enhancers (621, 635); gluten friendly — always check the physical label Best on:...
    $16.00
    $16.00
  • New
    Middle Kingdom Pork Priest 170g pork and all-purpose seasoning — front of shaker on transparent backgroundMiddle Kingdom Pork Priest 170g pork seasoning — roast pork belly sliced into fingers with golden blistered crackling on dark slateMiddle Kingdom Pork Priest 170g pork seasoning — smoked pulled pork being pulled into moist strands with steam risingMiddle Kingdom Pork Priest 170g pork seasoning — cook dusting the seasoning over a rack of raw pork ribs at a backyard table at duskMiddle Kingdom brand logo, gold crown above a 3D gold script wordmark, on transparent background
    MIDDLE KINGDOM
    Pork Priest – 170g
    At a glance Heat: Mild — a gentle, family-friendly warmth Size: 170g shaker Origin: Made in Australia Dietary: Gluten friendly — always check the physical label Best on: Pork ribs, pulled pork, pork belly, roast pork Make legendary pork today Pork Priest is the...
    $16.00
    $16.00
  • Middle Kingdom Chicken Chieftain 160g chicken and all-purpose seasoning — front of shaker on transparent backgroundMiddle Kingdom Chicken Chieftain 160g chicken seasoning — whole roast chicken with golden crisp skin on a platter at a family tableMiddle Kingdom Chicken Chieftain 160g chicken seasoning — crisp golden chicken wings caught mid-toss above a steel bowlMiddle Kingdom Chicken Chieftain 160g chicken seasoning — home cook rubbing the seasoning under the skin of a whole raw chickenMiddle Kingdom brand logo, gold crown above a 3D gold script wordmark, on transparent background
    MIDDLE KINGDOM
    Chicken Chieftain – 160g
    At a glance Heat: Mild — gentle, aromatic warmth Size: 160g shaker Origin: Made in Australia Dietary: Contains MSG (621); gluten friendly — always check the physical label Best on: Chicken wings, roast chicken, chicken thighs, pork The all-rounder your chook's been waiting for...
    $16.00
    $16.00
  • Middle Kingdom Lamb Lord 135g lamb and all-purpose seasoning — front of shaker on transparent backgroundMiddle Kingdom Lamb Lord 135g lamb seasoning — grilled lamb cutlets with herby crusts and blushing pink centres on a terracotta platterMiddle Kingdom Lamb Lord 135g lamb seasoning — slow-cooked lamb shoulder pulled apart into moist shreds with steam risingMiddle Kingdom Lamb Lord 135g lamb seasoning — cook sprinkling the seasoning onto raw lamb chops at a park barbecueMiddle Kingdom brand logo, gold crown above a 3D gold script wordmark, on transparent background
    MIDDLE KINGDOM
    Lamb Lord – 135g
    At a glance Heat: Low — punchy herbs and spice, no chilli burn Size: 135g shaker Origin: Made in Australia Dietary: No added MSG; gluten friendly — always check the physical label Best on: Lamb chops, lamb shoulder, roast lamb, lamb ribs The rub...
    $16.00
    $16.00
  • Middle Kingdom Beef Baron 165g beef and all-purpose seasoning — front of shaker on transparent backgroundMiddle Kingdom Beef Baron 165g beef seasoning — sliced reverse-seared ribeye with a dark coffee crust and rosy interior on marbleMiddle Kingdom Beef Baron 165g beef seasoning — seasoned beef burger patty caught mid-flip over a hot flat-top with flame flareMiddle Kingdom Beef Baron 165g beef seasoning — home cook shaking the seasoning over raw beef burger patties on a kitchen benchMiddle Kingdom brand logo, gold crown above a 3D gold script wordmark, on transparent background
    MIDDLE KINGDOM
    Beef Baron – 165g
    At a glance Heat: None — bold, savoury, coffee and pepper Size: 165g shaker Origin: Made in Australia Dietary: Contains MSG (621); gluten friendly — always check the physical label Best on: Brisket, steak, beef ribs, burgers Big beef flavour with a coffee backbone...
    $16.00
    $16.00

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THE SMUGGLER'S JOURNALSmoke Signals From The DocksContraband Chronicles, cook notes and the odd secret — dispatches from wherever the tide takes Darryl.Read the Journal COOK'S NOTESRecipes, Tips & Sneaky TechniquesDry-brine tricks, glaze timing and the odd stolen technique — field notes for getting more out of every cook.Browse the Guides SITE-WIDESpot The Medallion, Get The TipKeep an eye out for Darryl's medallion across the site — every coin hides a cooking secret worth stealing.Meet the Medallions THE COMP TRAILChase The LeaderboardAussie & Kiwi comp scene standings, live — see who's smoking hottest on the trail right now.View Leaderboards MEET THE CREWWho Is The Rub Smuggler?Charming rogue, low-'n'-slow obsessive, and the reason your fridge is full of contraband flavour.Meet Darryl