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The Feedlot

Rub it in.

The Feedlot is a Texas-inspired, beef-obsessed rub maker established in 2015, and every jar leans hard into the paddock-to-plate, stockyard theme.

The line-up is built around porcini mushrooms as a natural umami base in every single blend, giving each rub a meaty depth before it even hits the grill — on beef, pork, chicken or straight into the everyday cooking rotation.

Start with Cattle Call, the salt-forward all-purpose rub named for the moment cattle gather to feed, then step up to Black Angus for a pepper-forward, Urfa Biber-and-Pasilla-chilli hit purpose-built for steak and brisket, or Crossbreed, a blend of the two for the best of both. Round it out with Grasslands for lamb and seafood, Mexicue for a Tex-Mex kick, and Heatwave for the most serious heat in the range, or Forager for a sweet, maple-tinged finish on pork, chicken and seafood.

The sauce side of the paddock has grown too: Gold Rush is a Carolina-style mustard sauce infused with the brand's own Forager rub, built for pulled pork, chicken and snags. Barnyard Brew is a one-of-a-kind espresso BBQ sauce infused with Black Angus — rich, roasted depth built for beef. Trailblazer is a thinner, smokier Texas-style sauce infused with Heatwave, made to actually work on the grill and in the smoker, not just sit in the fridge. And Lot Sauce takes Trailblazer and turns it into a smoky BBQ mayo — the one for burgers, chips and onion rings.

The Urfa Biber in Black Angus is grown and processed nowhere else in the world but Turkey's Urfa region, sun-dried by day and sweated overnight for its signature smoky, chocolate-edged finish — a genuinely unusual ingredient for a BBQ rub.

Eleven ways into cattle-country flavour, from an all-purpose tin to a proper Tex-Mex crossover, plus a sauce for every plate. Rub it in.

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  • The Feedlot Cattle Call Rub 220g jar, side viewThe Feedlot brand logoSeared steak with a dark peppery crust resting on a wooden chopping boardWhole roast chicken with golden crackling skin on a metal tray with pan juicesSkillet of soft scrambled eggs with cracked black pepper on a rustic wooden table
    THE FEEDLOT
    Cattle Call Rub – 220g
    The tin that replaced the salt shaker Cattle Call wasn't built for one protein — it was built to be the thing you reach for instead of salt and pepper, full stop. Porcini mushrooms give it a natural umami depth that makes almost anything...
    $20.00
    $20.00
  • The Feedlot Gold Rush BBQ Mustard Sauce 500ml bottleThe Feedlot brand logoPulled pork sandwich on a brioche bun with glossy amber sauce dripping down the sideGrilled chicken wings glazed and glistening on a wooden board with char marksGrilled sausage in a soft bun topped with a squiggle of amber sauce on a tray
    THE FEEDLOT
    Gold Rush BBQ Mustard Sauce - 500ml
    Carolina tang, Feedlot twist Gold Rush is The Feedlot's take on a Carolina-style mustard sauce, built bold and tangy but never one-note. Infused with their own Forager rub, it carries a sweet, smoky thread through the mustard base that makes it more interesting than...
    $20.00
    $20.00
  • The Feedlot Crossbreed Rub 210g jar, side viewThe Feedlot brand logoSliced smoked beef brisket showing dark peppery bark and pink smoke ring on butcher paperThick beef burger patties with charred crust sizzling on a cast-iron griddleRoasted lamb shoulder with golden-brown crust on a wooden carving board with herbs
    THE FEEDLOT
    Crossbreed Rub – 210g
    Two best-sellers, one jar Crossbreed exists for the rub-hoarder who can't decide between Cattle Call and Black Angus — so The Feedlot decided for them. It splits the difference between salt-forward umami and smoky, pepper-driven depth, landing somewhere that works on more than just...
    $20.00
    $20.00
  • The Feedlot Black Angus Rub 200g jar, side viewThe Feedlot brand logoWhole smoked brisket sliced open on butcher paper showing a deep pink smoke ringBone-in tomahawk steak with a dark seared crust resting on a wooden boardSmoked beef short ribs with dark peppery bark resting on butcher paper
    THE FEEDLOT
    Black Angus Rub – 200g
    The rub built for the big cuts Black Angus was built for one job: making beef taste like beef, only more so. It's for the brisket-and-tomahawk crowd who want a serious bark without a sugar crust getting in the way, and it does that...
    $20.00
    $20.00
  • The Feedlot Grasslands Rub 160g jar, side viewThe Feedlot brand logoSlow-roasted lamb shoulder with golden herby crust on a wooden carving board with rosemary and lemonGrilled prawns with lightly charred shells on a plate with lemon wedges and herbsPlatter of roasted Mediterranean vegetables with herb flecks and char marks
    THE FEEDLOT
    Grasslands Rub – 160g
    Salt and pepper's Mediterranean cousin Grasslands is the rub for anyone who wants flavour without smoke or spice getting in the way. Five herbs and Australian-grown lemon powder give it a bright, earthy character that suits lamb, seafood and Mediterranean-leaning cooking better than any...
    $20.00
    $20.00
  • New
    THE FEEDLOT Lot Sauce Smoky BBQ Mayo 250g jarThe Feedlot brand logoLoaded beef burger on a brioche bun with a creamy sauce and melted cheesePile of golden hot chips with a bowl of pale-brown dipping sauceWrap cut in half showing grilled meat and creamy sauce on a wooden board
    THE FEEDLOT
    Lot Sauce Smoky BBQ Mayo – 250g
    The Sauce That Steals the Show Lot Sauce is The Feedlot's smoky BBQ mayo, built around their own Trailblazer sauce rather than being just another squeeze-bottle condiment. Worth flagging up front: this is a mayo base, not a pourable tomato or mustard sauce like...
    $15.00
    $15.00
  • New
    THE FEEDLOT Trailblazer Texas Style BBQ Sauce 500ml bottleThe Feedlot brand logoWhole brisket being basted with a thin dark sauce on a smoker grate with visible smokeRack of pork ribs with a glossy dark glaze resting on butcher paperGrilled chicken pieces and sausages on a rustic table set for an outdoor BBQ
    THE FEEDLOT
    Trailblazer Texas Style BBQ Sauce – 500ml
    Thinner, Smokier, Built to Work Trailblazer is The Feedlot's Texas-style answer to the thick, sweet sauces that dominate the shelf. It's deliberately thinner and smokier, infused with the brand's own Heatwave rub, and made to actually do a job on the grill or in...
    $20.00
    $20.00
  • New
    THE FEEDLOT Barnyard Brew Espresso BBQ Sauce 500ml bottleThe Feedlot brand logoBeef brisket burger patty with a dark glossy sauce glaze and melted cheese on a toasted bunClose-up of beef short ribs with a dark glossy lacquered glaze on a wooden boardSteak sandwich cut in half showing sliced beef and a dark glossy sauce on a wooden board
    THE FEEDLOT
    Barnyard Brew Espresso BBQ Sauce – 500ml
    Brewed for the Brisket Crowd Barnyard Brew is The Feedlot's answer to a simple problem: BBQ sauce built for pork gets all the attention, and beef deserves better. This one's infused with the brand's own Black Angus rub and cut with real coffee, so...
    $20.00
    $20.00
  • The Feedlot Mexicue Tex Mex Rub 220g jar, side viewThe Feedlot brand logoSizzling skirt steak sliced for fajitas on a hot cast-iron platter with steam, lime wedges and charred onionsBreakfast tacos with scrambled eggs and coriander garnish on a wooden boardGrilled chicken thighs with a reddish-brown spice crust on a wooden board
    THE FEEDLOT
    Mexicue Tex Mex Rub – 220g
    Tex-Mex in a jar Mexicue is The Feedlot's love letter to the roadside smokehouses and taquerias of Texas, where BBQ and Mexican cooking have blurred into one cuisine for generations. It's built to go on more or less anything, from a hot skirt steak...
    $20.00
    $20.00
  • The Feedlot Heatwave Rub 220g jar, side viewThe Feedlot brand logoSmoked pork ribs with a glossy reddish bark resting on butcher paperGrilled prawns and salmon with a reddish spice crust, plated with lime wedgesGrilled chicken thighs with a deep red-brown spice crust resting on a wooden board
    THE FEEDLOT
    Heatwave Rub – 220g
    The one Feedlot fans reach for when they want a kick Heatwave is the spiciest thing in The Feedlot's range, built for cooks who want their chicken, seafood or steak to talk back a little. It's sweet and smoky first, with the heat arriving...
    $20.00
    $20.00
  • The Feedlot Forager Rub 220g jar, side viewThe Feedlot brand logoShredded pulled pork with a sticky caramelised bark on a wooden boardWhole roast chicken with a golden caramelised crust on a rustic trayPan-seared salmon fillets with a caramelised sweet-spiced crust on a plate
    THE FEEDLOT
    Forager Rub – 220g
    The sweet side of the family Forager was built for the cooks who lean pork, chicken and seafood more than beef — it's sweet enough to use liberally without ever tipping into dessert territory. Mild Guajillo chilli keeps it grounded with a tangy, smoky...
    $20.00
    $20.00

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THE SMUGGLER'S JOURNALSmoke Signals From The DocksContraband Chronicles, cook notes and the odd secret — dispatches from wherever the tide takes Darryl.Read the Journal COOK'S NOTESRecipes, Tips & Sneaky TechniquesDry-brine tricks, glaze timing and the odd stolen technique — field notes for getting more out of every cook.Browse the Guides SITE-WIDESpot The Medallion, Get The TipKeep an eye out for Darryl's medallion across the site — every coin hides a cooking secret worth stealing.Meet the Medallions THE COMP TRAILChase The LeaderboardAussie & Kiwi comp scene standings, live — see who's smoking hottest on the trail right now.View Leaderboards MEET THE CREWWho Is The Rub Smuggler?Charming rogue, low-'n'-slow obsessive, and the reason your fridge is full of contraband flavour.Meet Darryl