JACK DANIEL'S: Original BBQ Rub

A touch of Lynchburg class

Inspired by the craftsmanship of Jack Daniel's®, the Original BBQ Rub is the all-purpose spice of the licensed range — hints of vanilla, garlic and applewood smoke that add a touch of class to any dish. Just like the charcoal-mellowed whiskey, this range has its own unique flavour.

The flavour

Smooth vanilla sweetness up front, savoury garlic through the middle, and gentle applewood smoke on the finish. No heat — just refined, no-fuss flavour that behaves at any table.

How to cook with it

• Grill, smoke or fry — it's built for every kitchen
• Chicken, pork and beef as the everyday seasoning
• Roast veg and potatoes
• The brand suggests sprinkling it on ice cream. We're still processing that. Vanilla, though — it tracks

In the shaker

A fine, even all-purpose blend that shakes on clean and covers well — the no-fuss seasoning for every kitchen.

Ingredients & Dietary

Ingredients: Hints of vanilla, garlic and applewood smoke (as described by the brand — full ingredient statement to be confirmed from the physical label).

Dietary: Gluten friendly, no MSG (as stated by the brand) — always check the physical label.

The Rub Smuggler's Verdict

A tip of the hat to Lynchburg — they know a thing or two about moving fine goods quietly. Vanilla, garlic and applewood smoke is a smoother operation than most I've run. Start here, then work up to the Fire BBQ Rub when you're ready for trouble. The whole Jack Daniel's consignment just landed.